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satisfaction towards
Tupperware bottles
CONTENTS
CHAPTER 1. INTRODUCTION
CHAPTER 2. COMPANY PROFILE
PRODUCT PROFILE
CHAPTER 3 CONSUMER SATISFATION
CHAPTER 4. OBJECTIVES
RESEARCH METHODOLOGY
LIMITATIONS
CHAPTER 5. DATA ANALYSIS &
INTERPRETATION
CHAPTER 6. FINDINGS
SUGGESTUIONS
CHAPTER 7. CONCLUSIONS
QUESTIONNAIRE
BIBILOGRAPHY
CHAPTER-1
INTRODUCTION
INTRODUCTION
COMPANY PROFILE
PRODUCT PROFILE
COMPANY PROFILE
Company Profile
Sector: Consumer Discretionary
Brand: Tupperware
Colour: Multicolour
Includes: Four bottles
Cap with a tab on the spout
Keeps your beverages fresh for long
Liquid-tight container, prevents leakage
Quantity: 1L
From the Manufacturer
Tupperware Advantage
World Standards
Innovative Design
Color Safe
Microwave Safe
All products have passed stringent tests and are built to last.
Its design and smooth finishing make Tupperware products a
delight to hold and use for any occasion. The high quality and
standards are reflected in its typical single product mould
costing over USD$100,000, a sum equivalent to 7 mid-sized
cars!
Environment Friendly
Modular Mates
Microwave Seal
Breathing Seal
To Open: Lift seal at one corner. Then lift other three corners,
one at a time.
Classic Round Seal
Instant Seal
.
CHAPTER-3
CONSUMER SATISFACTION
THEORETICAL BACKGROUND OF
CONSUMER SATISFACTION
It is no longer enough to satisfy customers. You must delight
them.
Satisfaction
Consumer Satisfaction
OPPURTUNITIES THREATS
Have interesting promotion competitors
New entrance
Chapter-4
Objectives
Research and methodology
limitations
OBJECTIVES
OBJECTIVES:
Vision of Tupperware:
To be the premier global direct seller of premium, innovative
products.
Mission:
Mission is defined as “an enduring statement of purpose that
distinguishes one organization from other similar
organizations.”The mission is the purpose or reason for the
organisation’s existence.
Mission of Tupperware:
We are passionate about changing lives ,especially for
women by enlightening ,educating, empowering.
Research Methodology
Research Methodology:
Research refers to search for knowledge it is an art of the
scientific investigation research comprises definite problem.
The research design ascetically states the procedures of data
collection and analysis of information relevant to problem.
Methodology is the branch of logic concerned with the
application of the principle of reasoning to scientific and
philosophical enquiry. The method to be followed to proceed
with research is called methodology and the method adopted
depends on the type of study and the nature of the study.
Marketing research is the systematic gathering, recording and
analyzing of data about problems relating to the marketing of
goods and services.
DATA COLLECTION
The information required for the preparation of report is
collected through two sources.
Primary data
Secondary data
Primary data:
The data is collected through questionnaires, which form the
major part.
Primary data collection is more costly but is usually
more relevant to the issue at hand. The normal procedure is to
interview some people individually (or) in groups.
The questionnaire consists of 15 questions relating to various
aspects of the study. The first part of the questionnaire was
mainly prepared to get the personal details of the customers and
their extent of brand awareness. And the later part of
questionnaire was prepared to identify the consumers attitude
towards the Tupperware bottles in terms of price, quality,
advertisements, brand name etc.
Secondary method:
The secondary data is readily available from the Dealer’s News
& Magazines. Data like industrial profile and product profile are
collected from the internet.
Research Instruments
Sampling
DATA ANALYSIS
&
INTERPRETATION
Usage of Tupperware bottles by different types of professionals
Employees 70 30
Businessmen 80 20
Students 68 32
Others 50 50
90
80
70
60
50
Respondents
40
Non-Respondents
30
20
10
0
Employees Businessmen Students Others
Questionnaire source:
Price 70 30
Quality 80 20
90
80
70
60
50 Series 1
Series 2
40
Column1
30
20
10
0
price quality
Interference: The above table states that 80 of respondents
prefer Tupperware bottles due to Price factor, 70 of respondents
prefer Tupperware bottles due to its Quality. Most of the
respondents prefer Tupperware bottles because of its good
quality rather than its price.
Questionnaire source:
Highly Satisfied 59 41
Moderately
78 22
Satisfied
Satisfied 69 31
Not Satisfied 40 60
90
80
70
60
50
Respondents
40
Non-Respondents
30
20
10
0
Highly Moderately Satisfied Not Satisfied
Satisfied Satisfied
Very High 90 10
High 84 16
Medium 56 44
Low 70 30
100
90
80
70
60
50 Respondents
40 Non-Respondents
30
20
10
0
Very High High Medium Low
Questionnaire source:
Highly Satisfied 61 39
Moderately
50 50
satisfied
satisfied 66 34
Not satisfied 54 46
70
60
50
40
Respondents
30
Non-Respondents
20
10
0
Highly Moderately Satisfied Not Satisfied
Satisfied Satisfied
Questionnaire source:
Opinion about sales promotion activities about Tupperware
bottles
Factors Respondents Non-Respondents
Very Impressive 72 28
Moderately 83 17
Impressive
Impressive 64 36
Not Impressive 81 19
90
80
70
60
50
Respondents
40
Non-Respondents
30
20
10
0
Very Moderately Impressive Not
Impressive Impressive Impressive
Suggestions:
Distribution channels are to be strengthened.
Price must be reasonable to all sections of people
Tupperware should improve sales promotional activities.
The company and its dealers should increase the
attachments with the customers
Tupper ware should maintain its brand image.
CHAPTER-7
Conclusions
Questionnaire
Bibilography
CONCLUSION:
In the conclude note of my research I am confident to say
that the study gave an opportunity to analyze various factors
regarding customer satisfaction.
The sample size is very low so it is very difficult
concluding it by saying that it is the view of whole population.
The time provided for the research is less.