UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY

LEVEL 3 EXTENDED DIPLOMA

Unit 13: Extended Project in Creative Media Production

Date Issued 9th February 2018
Interim Deadline: 11th May 2018
Final Deadline: 25th May 2018
Marking teachers: Adam Jones (2A) Sarah Wilson (2B) James Ashford (2C)
Lead internal Verifier: Sarah Wilson (All classes)
External Verifier: UAL Senior External Moderator for subject
 Brief

For your extended project you are required to produce a visual

product which meets professional standards

The exam board looks favourably on students who have

found a client to work for (music artist, sports team,
production company) or who are working towards a
professional competition entry (Sundance Film Festival, BBC
commissioning, Aesthetica Short Film Festival)

If this is not possible then a detailed brief written with an expert

in the field would be satisfactory (For example: A photography
piece would be discussed with James Ashford or a photo agency, an
Advertising campaign would be discussed with an Ad company to see what they
would look for in different adverts for a brand)

Once you have found a company to work with you are required to stay in contact
with your client in a professional nature and produce and adapt a production
according to their needs / rules and target audience.

A process will need to be followed in order to meet the UAL specification.

 Context
 Research
 Problem solving and communication
 Planning and pre-production
 Technical skills and production
 Evaluation (in the form of a video blog and a written / filmed
evaluation)
 Exhibition / presentation
Each section is marked individually, and the lowest grade will become your final
grade

Rules:

 There will be no reference to drugs, no swearing and no nudity within your

productions
 All practical work must be your own
 Only 10% of your production can be found footage (downloaded) and only if
you are producing a factual programme
 No footage or written work from previous units may be used or resubmitted for
your final project
 All written work must be your own and any sourced work must be Harvard
referenced properly
 The work submitted must follow the brief created at the beginning of your
Final project
Portfolio for Extended project

You are required to create a new website for your final project.

The link to this new website should be on your main Creative Media website

Create a Unit 13 tab

 On this page upload your brief, all deadlines, marking criteria and
assessment criteria along with the link to your new final project website.

 The new website should be titled

FirstnameLastnameUAL13

For example: www.jamesashfordUAL13.weebly.com

The new UAL13 website will need to be set up and decorated in a professional
way and creatively link to your final project. The look and set up of the whole
portfolio website will be one of the elements graded for the final section of your
assessment - presentation.

Tabs on your new website will be

 Context
 Research
 Problem solving and communication
 Planning and pre-production
 Technical skills and production
 Evaluation
 Exhibition / presentation

All guidance and help for this unit can be found at www.thcvibe.weebly.com Unit
13
Unit 13: Extended Project in Creative Media Production

Provide an opportunity for you to engage in an extended activity related to your

discipline of choice. The unit will enable you to take responsibility for your learning by
responding positively to the greater opportunities for individual expression and
creativity afforded, and to demonstrate your achievement through proposing and
realising a project, which integrates the skills, knowledge and understanding
acquired throughout the course.

Learning Outcomes Assessment Criteria

Context Be able to initiate and develop
a creative media production
project proposal.
Research Be able to use research,
analysis and evaluation to
develop solutions for a creative
media production project.
1.1 Use critical and contextual perspectives to
initiate a creative media production project
proposal.
1.2 Use analysis and evaluation to clarify and
develop ideas for a creative media
production project proposal
.
2.1 Use research to support the development of
a creative media production project.
2.2 Use analytical and evaluative skills to
develop creative solutions to realise a media
production project

Problem Be able to solve practical,
solving theoretical and technical
problems in a creative media
production project.
3.1 Solve practical and technical problems
within a creative media production project.
3.2 Solve theoretical problems within a creative
media production project.

Planning Be able to plan, organise and 4.1 Demonstrate the ability to plan, organise and
and produce a creative media produce a creative media
production project within an agreed time frame.
production production project.

Practical Be able to use practical 5.1 Demonstrate the exploration, adaptation

Skills methods and skills in a creative and application of
practical methods and skills in the realisation of a
media production project.
creative media production project.

Evaluation Be able to use evaluative and
and reflective skills in the production
Reflection of a creative media project.
Presentation Be able to present a creative
media production project.
6.1 Maintain evaluative and reflective records of
the development and production of a creative
media project.
6.2 Use evaluative and reflective skills to make
decisions for a creative media production
project.
7.1 Explore strategies to present a creative
media production project.

7.2 Present a creative media production project

to a specified audience.
Grades awarded

You will be awarded a PASS / MERIT or DISTINCTION (E / C / A) grade at the

end of this accademic year.

Pass Merit Distinction

Marking process
You will submit your final piece to your marking teachers on Friday 25th May

Your marking teachers (AJON, SARW & JASH) will mark and feedback at all stages of
the assignment and will award you a FINAL grade at the end. This feedback may be
verbal, emailed or written but it is down to you as the student to take this on board
and change it in due time for ONE more round of marking.

After this the marking teachers will submit the grades to the Lead IV. Once these
grades have been submitted students are not allowed to work on any aspect of their
project.

The lead Internal verifier (SARW) will then select 50% of students work to verify to make
sure marking is correct and the grades awarded reflect the work submitted.

The FINAL grade given by the Lead IV (for all aspects other than
presentation/exhibition) the week of the 11th June will be submitted to the External
Verifier by the 15th June 2018.

The external verifier will then come in on the 21st June 2018 (requested) and assess
10% - 50% of the submissions (at the exhibition) and grant the final grade (along with
a grade for the presentation / exibition) ready for submission to the exam board on
Wednesday 27th June 2018.

It is at this stage you will be told your grade for your UAL
Extended Diploma by your tutors and when you can contact
your university.
Exhibition

In order to pass the presentation section of your extended diploma you will be
holding an exhibition for the public, friends and family, the principal and Senior
Leadership Team of The Henley college and the UAL Exam board (moderator).

This year’s exhibition will be held at The Fire Station Gallery in Henley on Thames from
Wednesday 20th June to Wednesday 27th June 2018

You will be required to promote the event, staff the exhibition and exhibit your work
to the public in a professional manor. Past exhibitions have been held at the Old Fire
Station and The Red Lion Hotel and have always been a successful end to two years
of education at the college.

This year we will be inviting the Henley Standard to attend and like past years they
will advertise your exhibition on their website and in the newspaper with a potential
review at the end of the week.