Beruflich Dokumente
Kultur Dokumente
OPPAgkaon will hold true to its vision of revolutionizing new varieties of
bitesized foods and snacks, and refreshing drinks that will be offered to the
costumers with a twist of packaging and preparation of the products. The business’
vision is to offer unique kinds of snack that are not within the reach, sold at an
affordable and just price, and will satisfy the whole STEFTI Family. The
entrepreneurs are not just providing a single product line which is the bitesized
food and snacks, and jelly drinks, but also promoting the DIY product line.
OPPAgkaon will be making and securing a logo for the business as it is one of
the crucial characteristics of the business in order for the market to recognize and
remember the specialty food business enterprise that has been setup within the
school campus grounds of STEFTI. Having a logo of the business enterprise will
legitimately ensure the recognition of the costumers for the business and its
products, considering the large populace of competitors.
This plan outlines the small business enterprise concept, philosophy, and
forecasted financials. OPPAgkaon finds seed money of about Php1, 250 to launch
the business within February to March of the year 2018.
Description
OPPAgkaon will be preparing and providing new varieties of bitesized foods
and snacks, and refreshing drinks that will suffice the costumers’ cravings and
thirst, and DIY products made by the new and young entrepreneurs themselves
that will serve its aim to the market.
Objective
The objective of OPPAgkaon is to let the STEFTI Family have a taste of a
new and never before tasted varieties of bitesized foods and snacks, and refreshing
drinks without the necessity to go to certain malls and public places, like Robinson’s
Place Tacloban, Savemore, and downtown.
Mission
OPPAgkaon is dedicated to provide varieties of bitesized foods and snacks,
and refreshing drinks to satisfy the market’s cravings, leaving them assuaged,
while maintaining a friendly, fair and creative work environment, in which respects
diversities, new ideas and hard work.
Vision
Offering unique kinds of snack that are not within the reach, sold at an
affordable and just price, and will satisfy the whole market, by revolutionizing bite
sized foods and snacks, and refreshing drinks, leaving the costumers satisfied with
the quality products.
Target Market
The need to have a welldefined target market is more important than ever in
order for the entrepreneurs to build a concrete foundation of and on their business.
The considerations that the new and young entrepreneurs made on the business to
define their target market were by: (a) choosing specific demographic statuses—age,
location, sex, income level, or allowance— of the market and targets; (b) figuring out
the ones who have a need or want on the products of the business enterprise and
who are most likely to buy it; and (c) considering the psychographics of a person
which are the personal assets including the personalities, values, attitudes,
interests, lifestyle, social life, and behavior. With finally figuring out the
considerations, the business, OPPAgkaon, has decided that the target market
includes the percentage of the STEFTI Family: the Upper Primary, and Junior and
Senior High School students, and the faculty and staff.
Competitive and Situational Analysis
OPPAgkaon will be in their first day of operation with market research the
entrepreneurs have done within the premises of the school campus, making sure to
offer variety of bitesized foods and snacks, and refreshing drinks such as cakes and
coffee to the STEFTI Family that could satisfy their cravings and quench their
thirst for at an affordable price since bittersweet products will be offered within
February and March and with the special celebration of Valentine's Day and
Summer Season. The products of the business will be valued and propositioned at a
same for less, and priced either at a lower expense since the costs of some
ingredients are already prepared and not that expensive. With the regards of the
bittersweet products by yours truly, the entrepreneurs of the business will use
recyclable materials in packaging and in order to come up with less expenses.
Since OPPAgkaon will be using the mass marketing, one of the methods that
will be used in promoting the products is through and by verbal and personal
advertising regarding the entrepreneurs bittersweet products. With this, there will
be more people who will be aware of the said business that could interest them in
purchasing the products being offered by the business. Regarding the probable
weaknesses of the business, the entrepreneurs will be encountering trouble in
managing the business since the it will be operating during class hours. Costumers
who want to buy at the OPPAgkaon sweet products could order in advance or make
reservations through the use of their cellular phones. This, it is the opportunity of
the business to have a bigger profitability.
Marketing Strategies
Place
The young entrepreneurs will most likely have a stall on the grounds
of STEFTI and roam around the campuses to find costumers who would like
to purchase the products, for easier access and less exasperation. The location
assigned to the entrepreneurs will serve as a setting for all the business’
activities, and processes needed in achieving the desired selling products. It
will be at its utmost easy access that will allow the customers to quickly
make purchase.
Products
OPPAgkaon will have two product lines for the specific five kinds of
Theresian market it serves. The two product lines include bitesized foods
and snacks, and refreshing drinks, and DIY product line. For the bitesized
foods and snacks, we have three (3) varieties, namely: the graham balls
covered with desiccated coconut and powdered milk, and red velvet and
chocolate cake bites, so moist and delicious that you’d be asking for more. For
the refreshing drinks, we have the coffee jelly. This is 70% drink and 30%
jelly. The creamy and milky taste of the drink would work well with the soft
coffee flavored gelatin, which students, faculty and staff would surely enjoy
and be delighted. All of these would work well when paired together. The DIY
product line will include cups, cards and other items.
The products that are believed to be unique and affordable, namely the
coffee jelly and cake bites, will be the business in gaining a competitive
advantage since these products are no where to be found or if found, these are
only available at Robinson’s Place Tacloban, Savemore and downtown.
OPPAgkaon will offer the products to the students at its best quality, and
since the Theresians are sometimes not into buying these kinds of product,
the entrepreneurs will offer them a price that is just and affordable.
Pricing
The business will be using costplus pricing model because it does not
require deep market understanding and provides easy pricing. Through this,
the business will have a very low possibility of coming up with a loss rather a
higher chance on gaining a profit since the price is based on the expenses and
costs of the business. In costplus pricing, the selling price of the product is
determined by adding a profit margin to the cost per unit of the product. Cost
per unit includes actual direct materials, actual direct labor, actual variable
manufacturing overheads, and allocated fixed manufacturing overheads. In
calculating the profit margin, the gross profit will be calculated first by
subtracting sales revenue and costs of goods sold. Then, gross profit will be
divided to sales revenue, and will be multiplied by 100 to come up with a
markup rate. Consequently, the entrepreneurs now get the price of the
product.
Promotion
One way to boost a startup small business enterprise like the
OPPAgkaon is through and by promotion. To attract costumers, the business
must have a promotional strategy in order to promote the business. First and
foremost, we will by giving free samples of our products mainly the coffee
jelly and cake bites during the first hour of the business operation on its very
first day. This is so that the customers will be able to see and understand
what product line the business is really being sold to them. Additionally, the
OPPAgkaon will also add one free product to the customers who will be
having a Php30 and above purchase. Nonetheless, promotion of the business
is done verbally, most likely, before and during the operation of the business.
Positioning
To students who want to taste new varieties of bitesized foods and
snacks, and refreshing drinks, OPPAGkaon offers a mixture of local treats,
namely coffee and cake bites, and when matched, they will surely be satisfied
and won’t have any regrets purchasing the products. Also, the business
considered offering DIY reusable and recyclable packaging since it would
operate in the time of Valentine and Summer season. Consequently,
OPPAGkaon is suitable for people who have a sweet spot for bittersweet
products. The business will surely satisfy the market with great quality
product lines.
Distribution Channel(s)
The entrepreneurs of the business will use the direct to consumer model,
where as the producers sell its products directly to the end costumers, allowing the
costumer to be able to buy the good(s) from the producer itself and the type of
distribution channel that the business will use is the direct distribution channel.
They will use this type of distribution channel so that the entrepreneurs can
develop relationships with the costumers and make use of their communication and
negotiation skills to close the sales of their products, also costumes are demanding
better experience and direct sales.
Delivery System and Capabilities
OPPAgkaon offers a snack and DIY product line for the STEFTI Family. The
costumers can avail the products of OPPAgkaon by visiting where the stall is
located and established inside the school’s campus premises. The entrepreneurs will
also entertain orders via SMS from the costumers who are busy and have no
adequate time of visiting the stall and make the order and purchase by themselves.
In which the sales officers will be the ones in charged of informing the customers if
their order is ready or not yet and if the products are not anymore available within
the certain day of purchase. However, these kinds of delivery will only be available
to the costumers within the premises of STEFTI, alone.
Financial Plan
OPPAgkaon will have an initial startup cost of approximately Php1, 250 of
which 90% will come from the young entrepreneurs’ financial support from their
parents, since they do not have yet their own income, consequently the 10% will
come from their own savings which were started on the start of the school year
20172018.
The financial costs of the business is estimated at an average value such that
the entrepreneurs do not want to spend too much without, however, compromising
the sufficiency of fund for their business, most especially with the utility expense,
miscellaneous fees and purchases of ingredients, which are needed in order for the
business to successfully operate.
CAPITAL: 1, 250
Packaging ;
13.00% Purchase of
Hygiene
Equipment;
6.00%
Miscellaneou
s Fees;
40.00% Promotional
Fees; 7.00%
Purchase of
Utilities Food
Expense; Ingredient;
7.00% 27.00%
Risk Factors
Although any new venture carries an element of risk, an entrepreneur
looking to open a specialty food business enterprise faces additional challenges
unique to the industry.
Competitors
The competitors of OPPAgkaon during the business operation will be
the businesses that offer the same product lines and services and also the
possible substitute products that they will offer. These are labeled as
competitors because as mentioned, the competitor could be a business
offering a substitute or a similar product that has different way of packaging
and design, or a way of promoting their products making the idea of the
entrepreneurs of this business a redundant one.
Inadequate Capital
Lots of new specialty food business owners set out with a solid
business plan, but lack adequate funds. With this, they can vigorously
underestimate how much it costs to not just open and continue the business
operation, or rather keep it running just during the first few crucial
operational months. Many specialty food businesses struggle to find their
ground in the first months or years, while the owner makes necessary tweaks
in the menu or staffing, and customers find out about the place. To minimize
the risk, the specialty food business should plan to have several days, months
and years of funding to cover the costs of food and miscellaneous bills. It can
take a while to simply break even with another or a new food stall, much less
make a profit.
Location
To those starting out in the snack business, location might appear to
be one of the most important aspects to success. While this perspective is
considered, location might, as well, also work against the owners. Choosing a
location that very popular for snack stalls means the competition becomes
stiffer. Owners should select the location based upon the type of product lines
they wish to sell, and price the products accordingly.
SEC Registration No. C200101194
PreElementary & Elementary DepEd Recognition No. 14 s. 2002
Secondary DepEd Recognition No. 008 s. 2009
BUSINESS PLAN
Technology and Livelihood Education (TLE)
12:401:40 MONDAYTHURSDAY
Submitted by:
AGABE, AZRA JAN NICOLE V.
BALUYOT, RAY CAESAR PAOLO A.
QUERUBIN, FRANCHEZCA ALEXINE E.
ROSALES, RAVEN JUDE U.
Corinthians