Asheboro

Events

Wente Vineyard
Wine Tasting
 A
sheboro Magazine is all about promoting and
supporting locally-owned, independent businesses.
It’s about making your hard-earned money go
further, fueling the local economy, and helping to
preserve the unique character of Asheboro. We would like
to introduce Asheboro Proud, a shop local community effort
to keep more of your hard earned dollars in the Asheboro
economy and strengthen the small businesses that make
Asheboro unique.
Be aware of the impact of your dollars.
A locally owned independent business returns
approximately 73% of each dollar spent back to the
community. Local, independent businesses assist the
community through a “multiplier effect”: one dollar spent at
a locally owned business will return five times that amount
within the community through city taxes, employees’ wages,
and purchase of materials and supplies at other independent
businesses. In addition, these businesses will turn that dollar
back into the community through school funding, social
services, and contributions to local non-profit organizations.
Chains and franchises contribute roughly 43% and at times
as little as 20% of the store’s sales back into the community
through employee wages, sales taxes, and property taxes.
Frequently, a chain store's location is owned by the larger non
local company, and the business is given tax breaks in order for
shareholder profits to remain high. Locally owned independent
businesses do not receive such benefits and thus contribute a
far greater proportion of revenues to local taxes.
Choice makes for a richer community
Local, independent businesses are located all over greater
Asheboro. You can grab a coffee to go, pick up locally grown
An illustration of the
importance of doing
business with locally
owned businesses.
2  Asheboro Events Magazine  September 2010
produce or freshly baked bread, shop for unique gifts or
household items, or choose a good book for a day at the beach.
You can get your hair cut, have your taxes prepared, or apply
for a mortgage at your friendly community bank or credit
union.
These businesses add to the character that is Asheboro,
contributing more than just goods and services. They
offer personalized attention, add diversity to our shopping
options, and bring life to historic buildings. And they pay
their employees—and local taxes—with the income they
receive. Each time you choose to spend your dollars at a
local, independent business, you are voting for the continued
strength and vitality of our community. Below are 10 great
reasons to shop at locally owned businesses every day.
1. Buy local to support yourself
2. Keep our community unique
3. Be eco-friendly
4. Create more jobs
5. Get better customer service
6. Put your taxes to good use
7. Invest in the community
8. Support community groups
9. Promote competition and diversity
10. Encourage future investment
We’re proud to be Asheboro business owners and we
intend on keeping as much of our money local as we can and
hope you will help us raise awareness of this initiative by doing
the same. We are just in the beginning stages of the Asheboro
Proud initiative, but we were so excited, we wanted to let
everyone know about it. Stay tuned...there is much more to
follow.
 Philip R. Wente
Vice Chairman
Wente Family Estate

Dave Johnson
Publisher
Dear Readers,
A
A s h e b o r o C a l e n d a r.
com is a website where
local events and their
details will be posted.
AsheboroEvents.com, it’s sister site,
is a website where local events will
be featured after the event. Both
were designed to promote and then
highlight the wonderful events that
take place here in Asheboro and
Randolph County.
This is a Special Event Magazine
that we will publish after each
event we attend. Our goal is to first
raise awareness of each event with
AsheboroCalendar.com so others will
attend and, afterward, commemorate
each in pictures with a Special Event
Magazine similar to this one. Both
websites are part of Asheboro
Magazine’s, Asheboro Proud initiative
which is designed to fuel the local
economy by emphasizing the unique
character of Asheboro.
The Wente Vineyard Wine Tasting
took place at Lumina Wine and Beer
on September 1, 2010. The guest
of honor was Phillip Wente, Vice
Chairman of Wente Family Estates
in Livermore, California. Founded
128 years ago, Wente Vineyards
is the country’s oldest, continuously
operated family-owned winery. It isn’t
often you get a guest of Phillip Wente’s
4  Asheboro Events Magazine  September 2010
prestige at a small local wine tasting
which speaks volumes about the
Wente family’s commitment to
helping it’s customer grow.
The attendance of this event
was spectacular and the wines did
not disappoint. We started with a
Pinot Grigio. I am not a white wine
fan, but this particular wine was
very pleasing to the palate. We
then tasted a Chardonnay which,
in my humble opinion, was on par
with some the best wines in its price
point. From there we moved to the
reds. The first red we tasted was
my favorite. It was from the Wente
family’s Tamás Estates which is a
Cabernet Sauvignon, Petite Sirah
and Barbera blend.
At around $10 a bottle, this is
one of the best reds I have had the
pleasure of drinking. It drinks like a
Merlot but has the maturity and flavor
depth of a Cab. This blend of grapes
creates an adventurously robust yet
smooth red wine with mouth-filling
flavors of blackberry, black cherry
and plum, and a smooth, spicy finish.
It definitely meets Lumina’s criteria
of a $10 bottle that drinks like a $25
or $30 bottle.
We then tasted the Merlot and
the Cabernet Sauvignon which were
also quite good. If it were me, I would
have saved the Double Decker Red
for last though because after tasting
it first, the other two did not get the
attention they deserved.
The best part of the event
was meeting all the great folks in
attendance, seeing some of our new
friends and talking with a world-class
wine maker. It didn’t hurt that we
heard many great comments about
the first issue of Asheboro Magazine.
Keep an eye on AsheboroCalendar
.com for the next wine tasting at
Lumina Beer and Wine. You won’t
want to miss it.
Dave
Dave Johnson, Publisher
facebook.com/beersnobmagazine
w w w. a s h e b o r o e v e n t s . c o m
T |336.736.8546
F | 866.559.2920
Content deadline for the Preimere
Printed Edition (October 2010) of Ase-
boro Magazine is Septmeber 30, 2010.
PUBLISHER
Dave Johnson
dave@asheboromagazine.com
ASSOCIATE PUBLISHER
Sherry B. Johnson
sherry@asheboromagazine.com
Editor
Kirsten Gordon
editor@asheboromagazine.com
CREATIVE DIRECTOR
production@beersnobmagzine.com
This Asheboro Events cover photo
was provided by Dave Johnson taken
on location at the Wente Vineyards
Wine tasting at Lumina Beer & Wine
on September 1, 2010 If you would
like to submit a photo or any other
information to be featured in Beer
Snob Magazine, please e-mail your
files to photos@beersnobmagazine.
com. If sending pictures, make sure
files are 300 dpi and large enough to
fill an 8 1/2 x 11 space.
Asheboro Magazine is published monthly by
Crown Harbor Marketing, Inc. Any reproduction
or duplication of any part thereof must be done
with the written permission of the Publisher.
All information included herein is correct to the
best of our knowledge as of the publication date.
Corrections should be forwarded to the Publisher
at the address above.
Disclaimer: The paid advertisements contained
within Asheboro Magazine are not endorsed
or recommended by the Publisher. Therefore,
neither party may be held liable for the business
practices of these companies.
 5565 Tesla Road
Livermore, California
94550-9149

925.456.2317
www.wentevineyards.com

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