Road Widener LLC

Business Model Canvas:

Foray into japan

Value Proposition: Efficient, cost-effective, and adaptable machinery that successfully
solves the safety problem on un-widened roads; and can be adapted to other similar
situations, such as for construction and landscaping-oriented companies and
organizations.
Key Partners:
 Caterpillar
 Komatsu
 CNH Global
Key Activities: The key activities we identified as the most important for the success of
RoadWidener transitioning into doing business in Japan entail:
 First and foremost, it is imperative to manufacture the product.
 We must understand how to manage the distribution in an efficient manner.
 We must acquire contracts for RoadWidener projects to diversify our
opportunities.
 It is of the utmost importance to facilitate & manage profitable relationships with
key partners (CNH Global, Caterpillar, Komatsu).
 We must cultivate brand equity, grow brand recognition, and develop brand
image to maximize our success in the global workplace.

 As a team, we need to understand the necessity in properly identifying our

activities and goals strategically in order to profitably expand our business.

Customer Relationships: Our Company wants to launch a particular and demonstrative

relationship with our customers, instead of only an automated one. We will have
customer representatives in each region dedicated to each customer, and in doing so, our
goal is to boost sales and retain customer loyalty. Also, in order to inculcate a deeper
connection between the company and our customer base, we will participate in and
sponsor local charity events within our customers’ communities. In order to maintain a
quality product that is always improving, we will gather feedback from customers by
creating an organized customer feedback system through emails, surveys, and exploratory
interviews where we focus on user attitudes and inquire about user habits.
Customer Segments: Our customer segments will include municipalities/governments,
construction companies, and construction/architectural organizations in developing
countries. Not only are we targeting businesses, but we are also targeting townships,
cities, counties, and organizations. Although these customers have different profit
abilities as well as different types of relationships, they also exhibit similar needs and
problems, which is why we are targeting our product to such a broad market.
Key Resources: Notable key resources of our business model entail:
 Raw materials suppliers
 Intellectual capital
 Project engineers
 Human capital
Our group identified these resources as the most important for the success of our business
because they require us to focus the majority of our time and energy upon; as key
resources, we make it a priority to connect the above to the proper individuals most
affluent in said areas.
Channels:
 Construction company partner channels
 Company website
 Publicity in industry
Cost Structure: The key cost structure we deemed the most important for the success of
RoadWidener transitioning into doing business in Japan include:
 2,605,937.00 yen; ($23,000-$27,000) per unit attachment (At current currency
exchange rates)
 Marketing & PR Firms overseas
 Supply of raw materials
  Manufacturing overhead costs

 As our company shall be dealing in Japanese yen instead of US dollars it shall be

important to always keep in mind exchange costs when buying and selling as well
as whether or not to import materials if costs increase too drastically. Part of our
cost structure plan is to employ teams of Marketing and PR personnel across
Japan who is capable of grasping the local market swiftly and efficiently as the
majority of our US staff most likely has little to no experience in such fields. In
order to fulfill our raw material needs required to create the RoadWidener we plan
to outsource the manufacturing to partners in Japan but additionally back our
manufacturing overhead through our global funds.

Revenue Streams: The key revenue streams we deemed the most important for the
success of RoadWidener transitioning into doing business in Japan include:
 Product sales
 Consulting services
 Strategic partnerships
 Contracting services
 Product engineers/mechanics
.
Memorandum

To: Professor Jan Spencer

From: Olufemi Ogundare

Date: February 19, 2017

Subject: Lessons Learned from phase 1 of Business Model Generation

This was a bit of a challenge creating a business Model Canvas for Road widener and I must say I did
some extensive research on this particular machinery and its competition. Our company decided to focus
on these various revenue streams as a way to reach out to a wider audience and simultaneously increase
Road widener’s new footprint in Japan. First of all we have product sales, which account for basic sale of
Road Widener to our customers. This is followed by our plan to create a consultation service for Road
Widener so as to maximize the efficiency of our product for all clients in our potential market area.
Additionally, we shall create strategic partnerships with CNH Global as our main partner, and offer the
product for association with also Caterpillar, and Komatsu, so as to sell our product to a greater market;
along with the necessary components for the product’s proper use. Next, we plan to offer a contracting
service to our customers with limited resources, where we offer to perform the necessary services with the
Road Widener product, and finally we plan to hire and train engineers and mechanics that shall perform
repairs and improvements to our product as necessary. We will welcome feedback from all parties
involved pertaining to the betterment of our product.

Very Respectfully

Olufemi Ogundare