Iccmi 2017 Conference Programme

Conference programme Thessaloniki, Greece June 21-23, 2017 ICCMI 2017
ICCMI 2017
Conference Programme
5th International Conference on Contemporary Marketing Issues (ICCMI) 2017
CONFERENCE CO-CHAIRS
Dr Christos Sarmaniotis Dr Gillian Wright
Professor Professor
Alexander Technological Educational Institute of Manchester Metropolitan University
Thessaloniki Department of Marketing, Operations and Digital
Department of Business Administration Business
P.O. Box 141, 57400, Sindos, Greece All Saints Building, All Saints, Manchester, M15
Tel.: +30 2310013245 6BH, U.K.
Fax.:+30 2310791155 Tel.: +44 0161 247 3953
E-mail: xsarman@mkt.teithe.gr Fax.:+44 0161 247 6432
E-mail: g.wright@mmu.ac.uk
ORGANIZING COMMITTEE
Costas ASSIMAKOPOULOS Assist. Professor, Alexander Technological Educational Institute of
Thessaloniki, Greece
Antonia DELISTAVROU Lecturer, Alexander Technological Educational Institute of
Theodoros GIOURIS Assist. Professor, Alexander Technological Educational Institute of
Athanasios GOUNAS Lecturer, Alexander Technological Educational Institute of
Eugenia PAPAIOANNOU Instructor, Alexander Technological Educational Institute of
Christos SARMANIOTIS Professor, Alexander Technological Educational Institute of
Theodosios TSIAKIS
Assist. Professor, Alexander Technological Educational Institute of
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ADVISORY SCIENTIFIC BOARD
Costas ASSIMAKOPOULOS Alexander Technological Educational Institute of Thessaloniki,

Greece
Emmanuella PLAKOYIANNAKI Leeds University, UK
Marios SOTERIADES University of South Africa, South Africa
Neil TOWERS University of Gloucestershire, UK
SCIENTIFIC COMMITTEE
Maria Dolorez ALVAREZ Bogazici University, Turkey
Helena Maria Baptista ALVES University of Beira Interior, Portugal
Andreas ANDRONIKIDIS University of Macedonia, Greece
Hera ANTONOPOULOU Technological Educational Institute of Western Greece, Greece
Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece
Spyros AVDIMIOTIS Alexander Technological Educational Institute of Thessaloniki, Greece
George AVLONITIS Athens University of Economics and Business, Greece
Bill BAI University of Nevada, USA
Dimitrios BELIAS University of Thessaly, Greece
Fotini BELLOU University of Macedonia, Greece
Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece
Alexander BREM University of Southern Denmark, Denmark
Dimitrios BUHALIS Bournemouth University, UK
Paul CHAO Eastern Michigan University, USA
Giacomo Del CHIAPPA University of Sassari, Italy
Evangelos CHRISTOU Alexander Technological Educational Institute of Thessaloniki, Greece
Dubravka SINCIC CORIC University of Zagreb, Croatia
Sergios DIMITRIADIS Athens University of Economics and Business, Greece
Manuela EPURE Spiru Haret University, Romania
Leticia ESTEVEZ National University of Avellaneda, Argentina
Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Anestis FOTIADIS Zayed University, United Arab Emirates
Apostolos GIOVANIS Technological Educational Institute of Athens, Greece
Roman GLOWACKI University of Warsaw, Poland
Kristina HEINONEN Hanken School of Economics, Finland
Nikos KAKKOS Technological Educational Institute of Thessaly, Greece
Valentini KALARGYROU University of New Hampshire, USA
Nikos KALOGERAS Wageningen University, Netherlands
Irene KAMENIDOU Eastern Macedonia and Thrace Institute of Technology, Greece
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Hristo KATRANDJIEV University of National and World Economy, Bulgaria

Lea PREVEL-KATSANIS Concordia University, Canada
Androniki KAVOURA Technological Educational Institute of Athens, Greece
Oliver KAYAS Manchester Metropolitan University, UK
Elena KOSTADINOVA University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOU Technological Educational Institute of Central Macedonia, Greece
Georgios LAPPAS Technological Educational Institute of Western Macedonia, Greece
Carol Y. LU Chung Yuan Christian University, Taiwan
Spyros MAMALIS Eastern Macedonia and Thrace Institute of Technology, Greece
Elisavet Argyro MANOLI Loughborough University, UK
Paraskevi MENTZELOU Alexander Technological Educational Institute of Thessaloniki, Greece
Giannis MITROPOULOS Technological Educational Institute of Western Greece, Greece
Galina MLADENOVA University of National and World Economy, Bulgaria
Christos NIKOLAIDIS University of Macedonia, Greece
Ourania NOTTA Alexander Technological Educational Institute of Thessaloniki, Greece
Durdana OZRETIC-DOSEN University of Zagreb, Croatia
Angelos PANTOUVAKIS University of Piraeus, Greece
Ioannis PAPADOPOULOS Technological Educational Institute of Thessaly, Greece
Eugenia PAPAIOANNOU Alexander Technological Educational Institute of Thessaloniki, Greece
Andrea PAYARO University of Padua, Italy
Susie PRYOR Creighton University, USA
Chatura RANAWEERA Wilfrid Laurier University, Canada
Ilias SANTOURIDIS Technological Educational Institute of Thessaly, Greece
Christos SARMANIOTIS Alexander Technological Educational Institute of Thessaloniki, Greece
Marina SHERESHEVA Lomonosov Moscow State University, Russia
Marianna SIGALA University of South Australia, Australia
George SIOMKOS Athens University of Economics and Business, Greece
Constantinos J. STEFANOU Alexander Technological Educational Institute of Thessaloniki, Greece
Emmanouil STIAKAKIS University of Macedonia, Greece
Peter STOKES University of Chester, UK
Dindayal SWAIN International Management Institute, India
Kostas THEODORIDIS Manchester Metropolitan University, UK
Irene TILIKIDOU Alexander Technological Educational Institute of Thessaloniki, Greece
Harry TIMMERMANS University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC University of Zagreb, Croatia
Petros TOMARAS Technological Educational Institute of Athens, Greece
Luiz TRIGO University of Sao Paulo, Brazil
Panagiotis TRIVELLAS Technological Educational Institute of Central Greece, Greece
Rodoula TSIOTSOU University of Macedonia, Greece
Alfonso VARGAS SANCHEZ Huelva University, Spain
Christos VASILIADIS University of Macedonia, Greece
Eric VIARDOT EADA University, Spain
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Maro VLACHOPOULOU University of Macedonia, Greece

Aspasia VLAHVEI Technological Educational Institute of Western Macedonia, Greece
Adam VRECHOPOULOS Athens University of Economics and Business, Greece
Demetris VRONTIS University of Nicosia, Cyprus
Eugenia WICKENS Northern University of Malaysia, Malaysia
Gillian WRIGHT Manchester Metropolitan University, UK
Sergey YABLONSKY St. Petersburg State University, Russia
Prodromos YANNAS Technological Educational Institute of Piraeus, Greece
Anna ZARKADA Athens University of Economics and Business, Greece
Yorgos ZOTOS Cyprus University of Technology, Cyprus
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PROGRAMME OVERVIEW
TUESDAY, June 20th
19:00-21:00 Registration Desk OPEN
WEDNESDAY, June 21th
8:00-9:30 Registration and Welcome Coffee
9:30-10:00 Opening Ceremony
10:00-10:45 Keynote Speaker
11:00-12:30 Parallel Sessions
12:30-12:45 Coffee Break
12:45-13:30 Invited Speaker
13:30-14:30 Lunch
21:00 Cruise in Thermaikos Gulf
THURSDAY, June 22nd
9:00-9:30 Coffee
13:00-14:00 Lunch
21:30 Gala Dinner
FRIDAY, June 23rd
9:30-10:00 Coffee
12:00-13:30 Special Session: Doctoral Workshop
12:00-13:30 Special Session: Special Interest Groups
13:30-14:30 Lunch
16:00-16:30 Closing Ceremony and Best Paper Award
SATURDAY, June 24th
8:30 Departure to Chalkidiki
18:00-19:30 Special Session in Chalkidiki
SUNDAY, June 25th
Return to Thessaloniki
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CONFERENCE PROGRAMME
TUESDAY, 20 JUNE 2017

1900 - 2100 Registration Desk Open (Grand Hotel Palace 5*)
WEDNESDAY, 21 JUNE 2017

800 – 930 Registration – Welcome coffee
930– 1000 Opening ceremony
1000– 1045 Keynote Speaker

TC Melewar, Professor of Marketing and Strategy and Head of the
Department of Marketing, Branding and Tourism at Middlesex University
1100– 1230 Session 1.1A (Room A): Consumer Behaviour

Chair: Wright G., Manchester Metropolitan University, UK
Consumer behavior towards delicatessen products and branding influence
Baziana S., Aristotle University of Thessaloniki, Greece
Batzios A., Aristotle University of Thessaloniki, Greece
Tremma O., Aristotle University of Thessaloniki, Greece – Harper Adams University, UK
Tigas P., Aristotle University of Thessaloniki, Greece
Identification and Profiling of Consumers in Electronic Retailing in the Global Market
Koncar J., University of Novi Sad, Republic of Serbia
Leković S., University of Novi Sad, Republic of Serbia
Petrović-Katai Z., University of Novi Sad, Republic of Serbia
Antecedents of purchase intentions in growing and declining markets: empirical
evidence from China and Greece
Ding Q. S., University of Huddersfield, UK
Niros M. I., University of Piraeus, Greece
Pollalis Y. A., University of Piraeus, Greece
Zhou Y., Sun Yat-Sen University, China
Niros A. I., Athens University of Economics and Business, Greece
Exploring Drivers to Engage in Fashion Luxury Consumption
Correia Loureiro S. M., Instituto Universitário de Lisboa, Portugal
Maximiano M., Instituto Universitário de Lisboa, Portugal
Panchapakesan P., Instituto Universitário de Lisboa, Portugal
1100– 1230 Session 1.1B (Room B): E-Commerce and E-Marketing

Chair: Plakoyiannaki E., University of Leeds, UK
Application of modern administration and marketing functions in the dominant Greek
companies in food and drink branch
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Tsekouropoulos G., Aristotle University of Thessaloniki, Greece

Theocharis D., Independent Researcher, Greece
The relationship between online customer reviews and confusion proneness
Anninou I., University of Surrey, UK
Liu X., University of Surrey, UK
Stavraki G., University of Surrey, UK
Plakoyiannaki E., University of Leeds, UK
Generation Y’S Perceptions of Visual Elements and their Effect on Mobile Application
Download Intentions
Aydin G., Istanbul Medipol University, Turkey
Factors Influencing the Adoption of M-Banking in Greece
Giovanis A., Athens University of Applied Sciences, Greece
Athanasopoulou P., University of Peloponese, Greece
1100– 1230 Session 1.1C (Room C): Social, Environmental and Societal Marketing
Chair: Tilikidou I., Alexander Technological Educational Institute of
The socioeconomic evaluation of aesthetic pollution in the city of Thessaloniki in
Greece
Kopsidas O., University of Piraeus, Greece
Astara O., Technological Educational Institute of Ionian Islands, Greece
Siontorou C., University of Piraeus, Greece
Successful nonprofit organizations content marketing approach – the case of Eyeglass
and Sunglasses Recycling
Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece
Leopardi N., University of Macedonia, Greece
Belidis A., Alexander Technological Educational Institute of Thessaloniki, Greece
Athanasiadis K., University of Thessaly, Greece
Boycotters due to Ethical Causes: An Attempt to Profile Them
Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece
Buying behaviour insights regarding animal welfare and environmental factors in North
Western Germany
Chiru C., Royal Agricultural University, UK
Thölke H., Royal Agricultural University, UK
1230– 1245 Coffee Break
1245– 1330 Invited Speaker

Neil Towers, Professor in Retail Management / Marketing at the University
of Gloucestershire
1330– 1430 Lunch
1430–1600 Session 1.2A (Room A): Tourism Marketing and Management

Chair: Kalargyrou V., University of New Hampshire, USA
Should tourism sector be responsive to New Age lifestyles?
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Stankov U., University of Novi Sad, Republic of Serbia

Cikic J., University of Novi Sad, Republic of Serbia
Armenski T., University of Novi Sad, Republic of Serbia
Social marketing in Health tourism: a theoretical approach
Tavlikou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Study on the impact of socio-economic crisis on Wellness Tourism in Greece
Tavlikou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Implementation of Smart Specialization Strategy in Tourism (360o Tourism
Development Model). The case of Aristotle Quintessence
Avdimiotis S., Alexander Technological Educational Institute of Thessaloniki, Greece
Baltatzi K., Alexander Technological Educational Institute of Thessaloniki, Greece
Tzortzona C., Alexander Technological Educational Institute of Thessaloniki, Greece
Trellopoulos I., Alexander Technological Educational Institute of Thessaloniki, Greece
Andreopoulou A., Alexander Technological Educational Institute of Thessaloniki, Greece
Palisidis G., Charokopeion University, Greece
1430–1600 Session 1.2B (Room B): Marketing Strategy

Chair: Theodoridis C., Manchester Metropolitan University, UK
The Internationalisation of Greek Start-Ups in the Modern Business Environment:
Strategies, Obstacles, Opportunities and Challenges
Hajidimitriou Y., University of Macedonia, Greece
Kyanides Y., University of Macedonia, Greece
Tsirogiannidis A., Mediterranean College, Greeece
Customer perceptions on wedding companies marketing strategies: An fsQCA Analysis
Fotiadis A., Zayed University, Abu Dhabi, UAE
Tzung-Cheng TC H., National Chung Hsing University, Taiwan
Vassiliadis C., University of Macedonia,Greece
Marketing higher education in developing countries: the case of Ghana
Odonkor E., American University of Paris, France
Patronage patterns of the pharmacy consumers: A segmentation study in Greece
Theodoridis C., Manchester Metropolitan University, UK
Boutsouki C., Aristotle University of Thessaloniki, Greece
1430–1600 Session 1.2C (Room C): Destination Branding

Chair: Pirnar I., Yasar University, Turkey
The contribution of social media to small scale events: Boosting the city branding &
tourism demand through Thessaloniki Food Festival
Belenioti Z. C., Aristotle University of Thessaloniki, Greece
Gkarane S., University of Macedonia, Greece
Vassiliadis C., University of Macedonia, Greece
City brand positioning and perception: A multiple stakeholders’ perspective
Andrews P., University of Hull, UK
Yeung F., University of Hull, UK
Shaalan A., University of Hull, UK
Cultural tourism as a clustering base for destination marketing: Case of Izmir
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Pırnar I., Yasar University, Turkey

Mutlu E.E., Yasar University, Turkey
Igneci M., Yasar University, Turkey
Russian tourists’ satisfaction from Greece as a vacation destination: A preliminary
analysis
Kamenidou I., Eastern Macedonia and Thrace Institute of Technology, Greece
Mamalis S., Eastern Macedonia and Thrace Institute of Technology, Greece
Kalaitzidou E., Eastern Macedonia and Thrace Institute of Technology, Greece
1630–1800 Session 1.3A (Room A): Marketing and Social Media

Chair: Assimakopoulos C., Alexander Technological Educational Institute of
How profit and nonprofit organizations in Greece are using their Facebook page as a
means of public relations: A comparative study
Kotzaivazoglou I., Technological Educational Institute of Central Macedonia, Greece
Effect of Social Media Marketing on Football Fans’ Purchasing Behaviors
Igneci M., Yasar University, Turkey
Effects of Personality Traits on Facebook Use
Hatzithomas L., University of Macedonia, Greece
Misirlis N., University of Macedonia, Greece
Vlachopoulou M., University of Macedonia, Greece
European nonprofit SME’s use of social media: Driving innovation and
entrepreneurship in the third sector
Wilde S.J., Southern Cross University, Australia
Herold D.M., Griffith University, Australia
Herold N., Southern Cross University, Australia
1630–1800 Session 1.3B (Room B): Services Marketing

Chair: Wright G., Manchester Metropolitan University
Reaching Financial Service Customers in 21st Century: A Conceptual Overview
Okur M. R., Yasar University, Turkey
Tütüncüoğlu M., Yasar University, Turkey
Service quality in higher education; analysis and comparison between public and non-
public institutions
Tabaku E., European University of Tirana, Albania
Delegate satisfaction from conference service quality and its impact on
future behavioural intentions
Chatzigeorgiou C., Alexander Technological Educational Institute of Thessaloniki, Greece
Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Simeli I., University of Macedonia, Greece
Happiness as a value of event organizers in Abu Dhabi
Slak Valek N., Zayed University, Abu Dhabi, UAE
Fotiadis A., Zayed University, Abu Dhabi, UAE
Soteriadis, M., University of South Africa, South Africa
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Stakeholders in animal health services

Pyatt A., Harper Adams University, UK
Wright G., Manchester Metropolitan University, UK
Walley K., Harper Adams University, UK
2100 Cruise in Thermaikos Gulf
THURSDAY, 22 JUNE 2017

900– 930 Coffee

Chair: Sarmaniotis C., Alexander Technological Educational Institute of
Factors affecting consumers’ usage of electronic payments in Greece
Antoniadis I., Western Macedonia University of Applied Sciences, Greece
Taousani K., Western Macedonia University of Applied Sciences, Greece
Katarachia A., Western Macedonia University of Applied Sciences, Greece
The Impact of Storytelling on Consumer Responses: An Experimental Study
Demetriou P., Cyprus University of Technology, Cyprus
Dekoulou P., University of Nicosia, Cyprus
‘From Ear to Eye’: Discerning the Multiplicity in Consumers’ Selves through Collage
Visual Data
Stavraki G., University of Surrey, UK
Anninou I., University of Surrey, UK
Event marketing: adopting experiential marketing to enhance consumers’ interaction
Kriva M., Technological Educational Institute of Western Macedonia, Greece
Malama E. I., Technological Educational Institute of Western Macedonia, Greece
930– 1100 Session 2.1B (Room B): E-Commerce and E-Marketing

Chair: Andreopoulou Z., Aristotle University of Thessaloniki, Greece
Cloud Computing Services in E-Business: Case Study in Greek Companies during
Economic Recession
Antonopoulou H., Technological Educational Institute of Western Greece, Greece
Halkiopoulos C., Technological Educational Institute of Western Greece, Greece
Giotopoulos K., Technological Educational Institute of Western Greece, Greece
Theologos K., Technological Educational Institute of Western Greece, Greece
Influence on consumer engagement in electronic word of mouth
Petrovska I., University American College Skopje, former Yugoslav Republic of Macedonia
Tomovska Misoska A., University American College Skopje, former Yugoslav Republic of
Macedonia
Zdravevski P., University American College Skopje, former Yugoslav Republic of
Macedonia
Bojadjiev M., University American College Skopje, former Yugoslav Republic of Macedonia
11
Identification of potentially undelivered packages with an artificial neural network

method
Kanellis N., Technological Educational Institute of Western Greece, Greece
Papadopoulos D., Technological Educational Institute of Western Greece, Greece
E-commerce challenges in herbs in Greek Internet Social Networks
Andreopoulou Z., Aristotle University of Thessaloniki, Greece
Kalfagianni A., Aristotle University of Thessaloniki, Greece
930– 1100 Session 2.1C (Room C): Branding

Chair: Jensen S., Hochschule für Technik und Wirtschaft des Saarlandes,
Germany
Effective branding strategies using the CET-CC matrix in foreign markets: The Role of
Consumer Ethnocentrism and Confidence on Purchase Intention
Niros M. I., University of Piraeus, Greece
Pollalis Y.A., University of Piraeus, Greece
Niros A. I., Athens University of Economics and Business, Greece
Building Customer Loyalty through Satisfying Brand Experiences: The Case of Apple Inc.
Dekoulou P., University of Nicosia, Cyprus
Efstathiou M., Cyprus University of Technology, Cyprus
Trivellas P., Technological Educational Institute of Central Greece, Greece
Kakkos N.,Technological Educational Institute of Thessaly, Greece
The glory of the past – do nostalgic brands appeal to Generation Y?
Jensen S., Hochschule für Technik und Wirtschaft des Saarlandes, Germany
Ohlwein M., International School of Management, Germany
Fischer D., Hochschule für Technik und Wirtschaft des Saarlandes, Germany
The effect of brand personality on brand attitudes: the role of symbolic and utilitarian
product categories
Oklevik O., Western Norway University for Applied Science, Norway
1130– 1300 Session 2.2A (Room A): Tourism Marketing and Management
Chair: Christou E., Alexander Technological Educational Institute of
Arrivals of tourists in Cyprus: mind the web search intensity
Dergiades T., University of Macedonia, Greece
Mavragani E., International Hellenic University, Greece
Pan B., Pennsylvania State University, USA
The hybrid era in online tourism distribution channels: Disintermediation and Re-
intermediation
Sotiriadis M., University of South Africa, South Africa
Fotiadis A.K., Zayed University, Abu Dhabi, UAE
Evaluation of Online Booking Systems: Greek Tourists’ perspective in Booking Behavior
Evaluation Explored via Data Mining Techniques during Economic Recession
Giannoukou I., Technological Educational Institute of Western Greece, Greece
Panas G., Technological Educational Institute of Western Greece, Greece
12

Gkintoni E., University of Crete, Greece
Delving into the impact of refugee flows on tourist behavior
Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Nella A., University of the Aegean, Greece
Tsiakali K., Alexander Technological Educational Institute of Thessaloniki, Greece
Operational Strategy in Hospitality Sector: sustainability reporting as a road to
transparency and accountability
1130– 1300 Session 2.2B (Room B): Social, Environmental and Societal Marketing
Chair: Katrandjiev H., University of National and World Economy, Bulgaria
An Ethical Approach to Marketing and Valorisation
Rahanu H., Middlesex University, UK
Siakas K., Alexander Technological Educational Institute of Thessaloniki, Greece
Georgiadou E., Middlesex University, UK
Ross M., Southampton Solent University, UK
Bouboulas A., Thessaloniki Chamber of Commerce and Industry, Greece
Sustainability Marketing: The 7ps Perspectives
Abdul-Hamid I. K., University of Ghana, Ghana
Hinson R.E., University of Ghana, Ghana
Mahmoud M. A., University of Ghana, Ghana
Tweneboah-Koduah E., Y., University of Ghana, Ghana
Ethical Purchasing in Greece: Forms and Antecedents
Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece
Katrandjiev H., University of National and World Economy, Bulgaria
Tilikidou I., Alexander Technological Educational Institute of Thessaloniki, Greece
Social entrepreneurship in a mountainous area: Social enterprise marketing in the
Municipality of Pyli in Greece
Papadopoulos I.,Technological Educational Institute of Thessaly, Greece
Trigkas M., Aristotle University of Thessaloniki, Greece
Karagouni G., Technological Educational Institute of Thessaly, Greece
1130– 1300 Session 2.2C (Room C): Marketing Strategy

Chair: Mitropoulos I., Technological Educational Institute of Western
Greece, Greece
Political Marketing and Media in Hellenic (Greek) Political Parties : Different Voices –
Different Strategies
Gounas A., Alexander Technological Educational Institute of Thessaloniki, Greece
Neuromarketing: main approaches and future tendencies
Sarigiannidou C., Alexander Technological Educational Institute of Thessaloniki, Greece
Vlachakis S., University of Vaasa, Finland
Sector specific dimensions of luxury: evidence from the UK food and drink sector
Jackson K., Independent Researcher, UK
13
Artistic Intervention Forms the Alternative Creative and Marketing Strategies: A Case
from the Fashion Industry in Taiwan
Shih W., Hsuan Chuang University, Taiwan
Agrafiotis K., Fashion Consultant, Greece
1300– 1400 Lunch
1400– 1530 Session 2.3A (Room A): Customer Relationship Management

Applying Social Customer Relationship Management to Three Small Family Businesses
Siakas K., Alexander Technological Educational Institute of Thessaloniki, Greece
Siakas E., Aristotle University of Thessaloniki, IT Center, Greece
Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece
Cloud Computing and Citizens Relationship Management in E-Government
Nanos I., University of Macedonia, Greece
Androutsou E., Municipality of Thessaloniki, Greece
Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Manthou V., University of Macedonia, Greece
Relationship management: the characteristics of an effective account manager
Kayas O., Manchester Metropolitan University, UK
Van Bon H., Van Bon Professional Services, The Netherlands
Pyatt A., Harper Adams University, UK
Customer Centric Orientation of Companies Management and Its Effectiveness on
International B2B Strategy
Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece
Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece
Social CRM applications in the aviation industry: the case of a Greek airline carrier
…………Kilipiris E., Alexander Technological Educational Institute of Thessaloniki, Greece
Lamperis G., Alexander Technological Educational Institute of Thessaloniki, Greece
Kargidis P., Alexander Technological Educational Institute of Thessaloniki, Greece
1400– 1530 Session 2.3B (Room B): Branding - Marketing Communications

Chair: Lappas G., Technological Education Institute of Western Macedonia,
Greece
The role of internal branding in NPOs: The case of an international student
organization
Falkoni L. M., Athens University of Economics and Business, Greece
Tsogas M., University of Piraeus, Greece
Kyriakou M., University of Piraeus, Greece
The Role of Brand Personality in e-Marketing: A Computational Approach
14

Michailidou J., Technological Educational Institute of Ionian Islands, Greece
Togias P., Technological Educational Institute of Western Greece, Greece
Communication Strategies in Greek Political Twitter-sphere: A Balancing Effect
Triantafillidou A., Technological Education Institute of Western Macedonia, Greece
Lappas G., Technological Education Institute of Western Macedonia, Greece
Yannas P., Piraeus University of Applied Sciences, Greece
Kleftodimos A., Technological Education Institute of Western Macedonia, Greece
Karagianni E., Technological Education Institute of Western Macedonia, Greece
Wine, health and well-being sustainability: a responsible web communication strategy
Misso R., University of Naples “Parthenope”, Italy
Cesaretti G.P., Simone Cesaretti Foundation, Italy
Andreopoulou Z., Aristotle University of Thessaloniki, Greece
Marotta A., Simone Cesaretti Foundation, Italy
1400– 1530 Session 2.3C (Room C): Sports Marketing – International Marketing
Chair: Plakoyiannaki E., University of Leeds, UK
Thou shalt not consume the rivals: Rivalry effects on behavioural intentions of sports
celebrity brand offerings
Zarkada A., Athens University of Economics & Business, Greece
Tzoumaka E., The American College of Greece, Greece
Branding through Instagram in Sport Enterprises
Parganas P., University of Ioannina, Greece
Anagnostopoulos C., Molde University College, Norway
Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices
Kampouri K., Aristotle University of Thessaloniki, Greece
But that’s just marketing… or is it? A multinational inquiry into Chief Marketing
Officer’s effect on the firm’s ROA
Miletkov M., University of New Hampshire, USA
Nikolov A., Washington State University, USA
Peev P., Towson University, USA

Chair: Hall A., Manchester Metropolitan University, UK
Connected students and decisions to select their university
Hall A., Manchester Metropolitan University, UK
Conway T., Manchester Metropolitan University, UK
Betts P., Manchester Metropolitan University, UK
Parker C., Manchester Metropolitan University, UK
The Indirect Effect of Brand Involvement on Brand Loyalty: The Mediating Role of
Consumer Engagement and Satisfaction
Kitsos M., Aristotle University of Thessaloniki, Greece
15

Associations of Personality Traits and Emotional Intelligence In Social Network
Consumers via Data Mining Techniques
Stamoulis G., Technological Educational Institute of Western Greece, Greece
Papavasileiou N. C., Technological Educational Institute of Western Greece, Greece
Decision Making with Machine Learning Techniques in Consumer Performance:
Empathy, Personality, Emotional Intelligence as Mediators
Stamoulis G., Technological Educational Institute of Western Greece, Greece
Papavasileiou N. C., Technological Educational Institute of Western Greece, Greece
1600– 1730 Session 2.4B (Room B): Advertising

Chair: Panchapakesan P., Instituto Universitário de Lisboa, Portugal
The Role of Humour in Masking Female-Disparaging Advertising
Grougiou V., University of Macedonia, Greece
Balabanis G., City University, UK
A Knowledge-based design tool to improve the effectiveness of advertisement videos
Stalidis G., Alexander Technological Educational Institute of Thessaloniki, Greece
Banner Advertising Effectiveness: An Experimental Study
Tsiotsou R., University of Macedonia, Greece
Exploring the factors affecting the attitudes of college students towards advertisement
in social networking sites
Antoniadis I., Western Macedonia University of Applied Sciences, Greece
Koukoulis I., Western Macedonia University of Applied Sciences, Greece
Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece
1600– 1730 Session 2.4C (Room C): Supply Chain Management – Marketing education
Chair: Towers N., University of Gloucestershire, UK
How Lean Thinking is leading to smart Supply Chain Management and Operational
Excellence
Tsipoulanidis A., Berlin School of Economics and Law, Germany
The influence of consumer habits and behaviors in the appreciation of labeling and
packaging elements: A study in the food supply chain
Konstantoglou A., Democritus University of Thrace, Greece
Folinas D., Technological Educational Institute of Central Macedonia, Greece
Damalis V., Technological Educational Institute of Central Macedonia, Greece
Fotiadis T., A., Democritus University of Thrace, Greece
Voulgarakis N., Technological Educational Institute of Central Macedonia, Greece
16
Evaluating performance of academic departments

Mitropoulos P., Technological Educational Institute of Western Greece, Greece
Mitropoulos I., Technological Educational Institute of Western Greece, Greece
A decade of value perceptions in Higher Education: what have we learnt
Omar S.,De Montfort University, UK
2130 Gala Dinner
FRIDAY, 23 JUNE 2017

0930–1000 Coffee
1000–1130 Session 3.1A (Room A): Hospitality Marketing and Management

Chair: Goyal P., Birla Institute of Technology & Science, India
What drives hedonic pricing of the hotel industry in Crete? An empirical study
Ntalaperas G., Mediterranean Agronomic Institute of Chania, Greece
Kalogeras N., Wageningen University & Research, The Netherlands
Baltas G., Athens University of Economics and Business, Greece
Baourakis G., Nyenrode Business University, The Netherlands
An Evaluation of Website Persuasiveness in Five Star Hotels in Greece
Koronios K., University of Peloponnese, Greece
Kriemadis A., University of Peloponnese, Greece
Gatsis G., University of Peloponnese, Greece
Leivaditi E., University of Peloponnese, Greece
Manousaridou G., University of Peloponnese, Greece
Papadopoulos A., University of Peloponnese, Greece
Impact of CSR on customer satisfaction and trust: A study of Indian Hotel Industry
Goyal P., Birla Institute of Technology & Science, India
Chanda U., Birla Institute of Technology & Science, India
Τhe use of digital CRM in the operation of Greek Hotels
Belias D., Technological Educational Institute of Thessaly, Greece
Velissariou E., Technological Educational Institute of Thessaly, Greece
Kyriakou D., Aristotle University of Thessaloniki, Greece
Vasiliadis L., Technological Educational Institute of Central Greece, Greece
Roditis A., Technological Educational Institute of Thessaly, Greece
Koustelios A., University of Thessaly, Greece
Sdrolias L., Technological Educational Institute of Thessaly, Greece
1000–1130 Session 3.1B (Room B): E-Commerce and E-Marketing

Chair: Assimakopoulos C., Alexander Technological Educational Institute of
Psychological Effect of e-Sports in e-Marketing via Computational Methods
17

Skouroliakos L., Technological Educational Institute of Western Greece, Greece
The impact of viral marketing to Albanian consumers
Shyle I., Polytechnic University of Tirana, Albania
Adoption of Bring Your Own Device (BYOD) policy in marketing
Web application platform nGreece
Galanis A., Independent Researcher, Greece
Demirtzoglou S., Technological Educational Institute of Athens, Greece
Dionysopoulou P., Hellenic Open University, Greece
1000–1130 Session 3.1C (Room C): Consumer Behaviour

Using Data Mining Techniques to explore Shopping Addiction and Emotion Based
Decision Making in Consumer
Togias P., Technological Educational Institute of Western Greece, Greece
The Winery Visitor Experience
Theodoridis P., University of Patras, Greece
Leri I., University of Patras, Greece
Cypriot audiences’ constructions of celebrity through media
Poyiadjis S., Cyprus University of Technology, Cyprus
Information-seeking behaviour of Aestheticians and Cosmetologists: Use of
Information Resources
Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece
1130–1200 Coffee Break
1200– 1330 Special Session 3.2A (Room A): Doctoral Workshop

Chair: Plakoyiannaki E., Professor of International Business at Leeds
University Business School, UK
1200– 1330 Special Session 3.2B (Room B): Special Interest Groups
Chair: Kalargyrou V., Associate Professor at University of New Hampshire –
Paul T. College of Business and Economics
18
1330– 1430 Lunch
1430– 1600 Session 3.3A (Room A): Branding and Destination Image
Chair: Avlonitis G., J., Athens University of Economics and Business, Greece
The role of branding in the industrial purchase decision for agricultural tractors in the
UK
Charnley J., Charnley & Sons Agricultural Engineers, UK
Person Branding: Setting a strategic approach for a famous Greek artist
Lionakis K., Athens University of Economics & Business, Greece
Pilidou R., Independent Researcher, Greece
Izmir’s Festival and Event Marketing Applications
Karakundakoglu Kurtural S., Guzel Izmir Hotel, Turkey
Tutuncuoglu M., Yasar University, Turkey
Place branding: the implementation of a successful marketing strategy to the case of
Chios Island
Salamoura M., University of the Aegean, Greece
Konstantas G., University of the Aegean, Greece
1430– 1600 Session 3.3B (Room B): Marketing Strategy

Chair: Maintz J., Cologne Business School, Germany
Automated System Frame for the support of Strategic Marketing Plan
Scrutinizing the Sustainability Marketing Practices of a Telecommunication Sector
Giant
Abdul-Hamid I., K., University of Ghana, Ghana
Optimal pricing strategies for two successive generations of consumer durables
Goyal P., Birla Institute of Technology & Science, India
Chanda U., Birla Institute of Technology & Science, India
Using Web analytics for content marketing performance measurement
Maintz J., Cologne Business School, Germany
Zaumseil F., Independent Researcher, Switzerland
1430– 1600 Session 3.3C (Room C): Consumer Behaviour – General

Chair: Kakkos N.,Technological Educational Institute of Thessaly, Greece
The differences on consumer behavior between mass tourism and sustainable tourism
in Greece
Belias D., Technological Educational Institute of Thessaly, Greece
Velissariou E., Technological Educational Institute of Thessaly, Greece
Kyriakou D., Aristotle University of Thessaloniki, Greece
19
Vasiliadis L., Technological Educational Institute of Central Greece, Greece

Roditis A., Technological Educational Institute of Thessaly, Greece
Varsanis K., Technological Educational Institute of Western Macedonia, Greece
Koustelios A., University of Thessaly, Greece
Exploring the influence of price promotions on student’s FMCG purchase decision
making
McConnochie M., De Montfort University, UK
Walton R., De Montfort University, UK
Campton J., De Montfort University, UK
Inglis G., De Montfort University, UK
Omar S., De Montfort University, UK
Modelling of Drivers to Electronic Retailing for Indian markets
Sengar A., University of Petroleum and Energy Sciences, India
Bharti K., Indian Institute of Management Kashipur, India
Once You Know Them, You Can Act on Them: Drivers of Co-creation of Value for the
BOP
Bharti K., Indian Institute of Management Kashipur, India
Sengar A., University of Petroleum and Energy Sciences, India
Use of Web 2.0 tools by Aestheticians and Cosmetologists and the use of mobile
academic Library services
Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece
Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece
Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece
Antonopoulou S., Alcala University, Spain
Theodorika C., Technological Educational Institute of Epirus, Greece
1600– 1630 Closing Ceremony and Best Paper Award
SATURDAY, 24 JUNE 2017

0830 Departure to Chalkidiki
00 30
18 – 19 Special Session in Chalkidiki
SUNDAY, 25 JUNE 2017

Return to Thessaloniki
20

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Conference programme Thessaloniki, Greece June 21-23, 2017 ICCMI 2017

ADVISORY SCIENTIFIC BOARD

Costas ASSIMAKOPOULOS Alexander Technological Educational Institute of Thessaloniki,

Hristo KATRANDJIEV University of National and World Economy, Bulgaria

Maro VLACHOPOULOU University of Macedonia, Greece

TUESDAY, 20 JUNE 2017

WEDNESDAY, 21 JUNE 2017

930– 1000 Opening ceremony

1000– 1045 Keynote Speaker

1100– 1230 Session 1.1A (Room A): Consumer Behaviour

1100– 1230 Session 1.1B (Room B): E-Commerce and E-Marketing

Tsekouropoulos G., Aristotle University of Thessaloniki, Greece

1230– 1245 Coffee Break

1245– 1330 Invited Speaker

1330– 1430 Lunch

1430–1600 Session 1.2A (Room A): Tourism Marketing and Management

Stankov U., University of Novi Sad, Republic of Serbia

1430–1600 Session 1.2B (Room B): Marketing Strategy

1430–1600 Session 1.2C (Room C): Destination Branding

Pırnar I., Yasar University, Turkey

1600– 1630 Coffee Break

1630–1800 Session 1.3A (Room A): Marketing and Social Media

1630–1800 Session 1.3B (Room B): Services Marketing

Stakeholders in animal health services

2100 Cruise in Thermaikos Gulf

THURSDAY, 22 JUNE 2017

930– 1100 Session 2.1A (Room A): Consumer Behaviour

930– 1100 Session 2.1B (Room B): E-Commerce and E-Marketing

Identification of potentially undelivered packages with an artificial neural network

930– 1100 Session 2.1C (Room C): Branding

1100– 1130 Coffee Break

Halkiopoulos C., Technological Educational Institute of Western Greece, Greece

1130– 1300 Session 2.2C (Room C): Marketing Strategy

1300– 1400 Lunch

1400– 1530 Session 2.3A (Room A): Customer Relationship Management

1400– 1530 Session 2.3B (Room B): Branding - Marketing Communications

Halkiopoulos C., Technological Educational Institute of Western Greece, Greece

1530– 1600 Coffee Break

1600– 1730 Session 2.4A (Room A): Consumer Behaviour

Hatzithomas L., University of Macedonia, Greece

1600– 1730 Session 2.4B (Room B): Advertising

Evaluating performance of academic departments

2130 Gala Dinner

FRIDAY, 23 JUNE 2017

1000–1130 Session 3.1A (Room A): Hospitality Marketing and Management

1000–1130 Session 3.1B (Room B): E-Commerce and E-Marketing

Halkiopoulos C., Technological Educational Institute of Western Greece, Greece

1000–1130 Session 3.1C (Room C): Consumer Behaviour

1130–1200 Coffee Break

1200– 1330 Special Session 3.2A (Room A): Doctoral Workshop

1330– 1430 Lunch

1430– 1600 Session 3.3B (Room B): Marketing Strategy

1430– 1600 Session 3.3C (Room C): Consumer Behaviour – General

Vasiliadis L., Technological Educational Institute of Central Greece, Greece

1600– 1630 Closing Ceremony and Best Paper Award

SATURDAY, 24 JUNE 2017

SUNDAY, 25 JUNE 2017

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