3.

0 Research Methodology

3.1 Overview of the chapter

This study was conducted in order to assess the challenges post by the social shaming to the

self-esteem results in the University Of Our Lady Of Fatima in Quezon City. To be able to gather

the necessary data, the researcher utilized the descriptive method, qualitative approaches. Herein,

the chosen responded were randomly selected from various senior high school students of Our Lady

of Fatima University-Quezon City. The survey methods were the research instruments used for the

data-gathering.

The senior high school students who have been chosen in this study accomplished a survey

questionnaire to evaluate the challenges facing social shaming. The results of the survey were then

processed by computing the weighted mean of each survey item. The computed values were

compared to the Liker scale for data interpretation. Relevant literatures were also used to support

the gathered findings.

The credibility of findings and conclusions extensively depend on the quality of the research

design, data collection, data management, and data analysis. This chapter will be dedicated to the

description of the methods and procedures done in order to obtain the data, how they will be

analyzed, interpreted, and how the conclusion will be met. This section is to justify the means in

which the study was obtained and will help in giving it purpose and strength as it will then be

truthful and analytical. All these will help in the processing of the data and the formulation of

conclusions.

Specifically, this research will cover the following: the research design and method, the respondents

or subjects to be studied (which will include the sampling method), the data collection instrument,

and the data analysis. These will be presented below.

3.2 Research Methods

This study utilized the descriptive method of research. As widely accepted, the descriptive

method of research is a fact-finding study that involves adequate and accurate interpretation of

findings. Descriptive research describes a certain present condition. Relatively, the method is

appropriate to this study since it aims to describe the present condition of technical analysis as it is

used. The technique that was used under descriptive method is the normative survey approach and

evaluation, which is commonly used to explore opinions according to respondents that can

represent a whole population. The survey is appropriate in this study because it enables the

researcher in formulation of generalizations. Specifically, two types of direct-data survey are

included in this study. These are questionnaire survey and interviews. Interviews with researchers,

venture capital practitioners were conducted to provide further insight about the results of the

survey. The direct-data type of survey is a reliable source of first-hand information because the

researcher directly interacts with the participants. The questionnaire survey respondents were given

ample time to assess the challenges facing social shaming experience of students in Our Lady of

Fatima University-Quezon City. Their own experiences with social media shaming in practice are

necessary in identifying its strengths and limitations.

3.3 Direct-data survey

Direct-data survey aims on collecting pertinent data about technical analysis. Accordingly,

direct-data survey is used to reveal the status of some phenomenon within an identified class of

people, organisations, or regions at a particular time through questionnaire and interview to directly

collect information (Brubaker & Thomas, 2000).

The aim of the survey is to obtain pertinent data to achieve the research objective. The site of the

study was the students who knows about the effect of social media shaming. Representative

samples were taken using a random sampling approach. In this research study, the critical
examination of the Our Lady of Fatima senior high school students policy regarding was made.

The responses, observation and approval of the respondents towards these policies were gathered.

In this study, the chosen respondents will be selected from senior high school students who

are related to social media shaming. Interview questions will focus on the research problems and

questions.

3.4 Respondents of the Study

The study will have respondents directly from the chosen senior high school students of Our

Lady of Fatima University. This may include different tracks who are knowledgeable students.

All of these participants were selected through random sampling. This sampling method is

conducted where each member of a population has an equal opportunity to become part of the

sample. As all members of the population have an equal chance of becoming a research participant,

this is said to be the most efficient sampling procedure. In order to conduct this sampling strategy,

the researcher defined the population first, listed down all the members of the population, and then

selected members to make the sample. For this purpose, a self-administered survey questionnaire

in Likert format was given to the respondents to answer.

Herein, there were 100 participants for the questionnaire survey and five individuals for the

interviews. The respondents were given 5 days to complete the survey questionnaire upon request.

After collecting the questionnaires, the responses will be tallied, computed, analysed, and recorded.

One the other hand, for the personal interviews, most of the interviewees were given time

according to their convenience. Choices were given for the interviewees who will answer the

interview questions, through phone, email, online conversation, chat or personal interview. There

were only five participants who were willing and/or had the chance to share their time and talk

about their experience in social shaming.

3.5 Instrumentation

1. Content analysis

Content analysis was done to analyse communications in order to answer two levels of

questions – the descriptive and the interpretive. Descriptive questions focused on what the

communication contains. Interpretative questions focused on what the contents was likely to mean.

The process entailed searching through one or more communication to answer questions that an

investigator brings to the search (Brubaker & Thomas, 2000). Content Analysis was used to analyze

and interpret the interviews.

2. Statistical Treatment

The Likert scale was used to interpret items in the questionnaire. These responses were

based on the respondents' assesHK Real Estatent of the current investment process model. There

were instances that the respondents were asked to rate the effectiveness of implementing the phases

in the investment process. The range and interpretation of the five-point scale are shown in Table

2.
 Table 2

The Five-point Likert Scale

Scale Range Interpretation

5 4.01 – 5.00 YES

1 0.01 – 1.00 NO

Weighted mean was used to measure the general response of the survey samples, whether

they agree to a given statement or not.

The formula in computing weighted mean is as follows:

Where: f – weight given to each response
x – number of responses

xt – total number of responses

The survey result was analysed with the use of statistical approach and Microsoft Excel spread

sheets.

3.6 Ethical Considerations

As this study utilized human participants and investigated on the senior high school students

of Our Lady of Fatima University-Quezon City, certain issues were addressed The consideration

of these issues is necessary for the purpose of ensuring the privacy as well as the security of the

participants. These issues were identified in advance so as prevent future problems that could have

risen during the research process. Among the significant issues that were considered included

consent, confidentiality and data protection.

In the conduct of the research, the survey forms and interview methods were drafted in a very clear

and concise manner to prevent conflicts among respondents. People who participated in the

research were given an ample time to respond to the questions posed on them to avoid errors and
inaccuracies in their answers. The respondents were given a waiver regarding the confidentiality of

their identity and the information that they did not wish to disclose. The respondents' cooperation

was eagerly sought after, and they were assured that the data gathered from them would be treated

with the strictest confidence, so that they would be more open. This was done with the hope that

this would promote trust between the researcher and the respondents.