Beruflich Dokumente
Kultur Dokumente
ON
TOURISM MANAGEMENT
Submitted by:
RAJAT SURI
BBA (2007-10)
SKYLINE BUSINESS SCHOOL
ACKNOWLEDGEMENT……………………….4
PREFACE…………………………………….....5
EXECUTIVE SUMMARY……………………...6
INTRODUCTION TO THE INDUSTRY………7
INTRODUCTION TO THE COMPANY……..15
RESEARCH METHODOLOGY………………19
. Objective of study
. Scope of study
ANNEXURES…………………………………23
ACKNOWLEDGEMENT
My deep sense of gratitude to Mr. Ansh Mehta, Director of Country Roads Hospitality
support and guidance.
Thanks and appreciation to the helpful people at Country Roads Hospitality for their
support
I would also thank my Institution and my faculty members without whom this project
would have been a distant reality. I also extend my heartfelt thanks to my family and well
wishers.
Preface
I reported at the office and was introduce to all staff members with the help of Mr.
Rajneesh Sharma (head of the department) who gave me Companies profile
I was placed in corporate department for my training and was managing their client’s,
calling them and fix meetings with them.
I did my summer internship with CRH because I wanted an exposure to the travel
industry & I got an opportunity to work with a company CRH which is in market from
1997 was started by MR. NAVEEN MEHTA(Managing Director) My training with CRH
was a good experience and during the training time I enjoyed with my seniors.
Executive Summary
All types of tourism in India have registered phenomenal growth in the last decade ever
since the Indian government decided to boost revenues from the tourism sector by
projecting India as the ultimate tourist spot.
The reason why India has been doing well in all types of tourism in India
India has always been known for its hospitality, uniqueness, and charm – attributes that
have been attracting foreign travelers to India in hordes
Indian history can be roughly divided into the 6 periods of Ancient India Heritage
Tourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism,
Medical tourism
In India we have many policies, the very famous policy of the 7-S Mantra
Main summery in this project is Indian tourism growing day by day I came to know with
the help of my seniors and secondary data that India has everything landscapes, beaches,
valley, forest mountain everything is here in India, that’s why India is one of the famous
tourist place in this world
Tourism industry in India is on a great boom at the moment India has become a major global tourist
destination and Indian tourism industry is exploiting this potential to the hilt. Travel and tourism
industry is the second highest foreign exchange earner for India, and the government has given travel &
tourism organizations export house status.
Firstly, the tremendous growth of Indian economy has resulted in more disposable income in the hands
of middle class, thereby prompting increasingly large number of people to spend money on vacations
abroad or at home.
Secondly, India is a booming IT hub and more and more people are coming to India on business trips.
Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major
role in changing the image of India from that of the land of snake charmers to a hot and happening place
and has sparked renewed interest among foreign travelers.
Travel & tourism industry's contribution to Indian industry is immense. Tourism is one of the main
foreign exchange earners and contributes to the economy indirectly through its linkages with other
sectors like horticulture, agriculture, poultry, handicrafts and construction. Tourism industry also
provides employment to millions of people in India both directly and indirectly through its linkage with
other sectors of the economy. According to an estimate total direct employment in the tourism sector is
around 20 million.
Travel & tourism industry in India is marked by considerable government presence. Each state has a
tourism corporation, which runs a chain of hotels/ guest houses and operates package tours, while the
central government runs the India Tourism Development Corporation.
Swaagat (welcome),
Soochanaa (information),
Suvidhaa (facilitation),
Surakshaa (security),
Sahyog (cooperation),
Sanrachnaa (infrastructure)
Safaai (cleanliness).
Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of
certain specified parameters.
Concession rates on customs duty of 25% for goods that are required for initial setting up, or for
substantial expansion of hotels.
50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt
from income tax. The remaining profits are also exempt if reinvested in a tourism related project.
Types of Tourism
All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian
government decided to boost revenues from the tourism sector by projecting India as the ultimate
tourist spot.
The reason why India has been doing well in all types of tourism in India
India has always been known for its hospitality, uniqueness, and charm – attributes that have been
attracting foreign travelers to India in hordes
Heritage Tourism
India has always been famous for its rich heritage and ancient culture. India’s glorious past and cultural
diversity make a potent blend which attracts millions of tourists each year to its heritage tourist
attractions
India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be
found everywhere in the country
Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, while
making sure not to damage the ecological balance.
Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. A
great number of endangered and rare species are also to be found in the various national parks in India.
Adventure Tourism
Adventure tourism is recently growing in India. tourists prefer to go for trekking to places like Ladakh,
Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities
they offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal,
Assam, and Arunachal Pradesh for this adrenalin-packed activity.
Wildlife Tourism
India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where a
foreign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana
National Park, and Corbett National Park.
Pilgrimage Tourism
India is probably the ultimate destination of all kinds of pilgrims following any faith around the world.
he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral
part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of
India
. Haridwar
. Amarnath
. Badrinath
. Gangotri
. Kedarnath
. Yamunotri
. Chardham Yatra
. Rishikesh
. Manikaran
. Paonta Sahib
. Rewalsar
. Omkareshwar
. Ajmer Sharief
. Rameswaram
. Mathura Vrindavan
. Puri
. Guruvayur
. Shirdi Saibaba
. Amarnath Cave
. Jagannath Temple
. Tirupati Temple
Pilgrimage Places
. Himachal Pradesh
. Rajasthan
. Uttranchal
. Kerala
. Maharashtra
. Tamil Nadu
. Madhya Pradesh
. Madhya Pradesh
. Karnataka
. Andhra Pradesh
. Temples
. Mosques
Jun 28, 2006 - A 2-day meet on Overseas Marketing of Indian tourism will begin tomorrow at New
Delhi under the aegis of Ministry of Tourism. Apart from Heads of Overseas offices of India Tourism,
various stakeholders in travel industry will participate in the 2-day Meet and will have a review of
Tourism
Feb 2, 2007 - "These numbers also include the non-resident Indians that make more than one trip to
India every year. That should not be counted as growth in tourism. We are way behind other countries. A
small place like Macao registered 21.99 million tourist arrivals in 2006,"
Nov 10, 2008 - Global tourism industry has witnessed a notable shift towards emerging markets
including India, India was featured in six segments such as-- authenticity, history, art and culture, value
for money, most impressive last year
Company profile
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own
without any helping hand. He took this bold step and entered into hospitality industry as
travel consultant. In 2001 country roads was incorporated as put lied with 3 employees
and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered
100% what we promised at competent rate and become trustworthy. Till 2005 we were
limited to conference and meeting but after that we expanded our arms and entered into
Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered
on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate
now. Word of mouth from corporate helped us building relationship with other client's in
the industry. The quality of "Stick to evenness" In the employees never let CR to step
back and since 1997 till now it has tasted the fruit of success without any downfall.
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own
without any helping hand. He took this bold step and entered into hospitality industry as
travel consultant. In 2001 country roads was incorporated as put lied with 3 employees
and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered
100% what we promised at competent rate and become trustworthy. Till 2005 we were
limited to conference and meeting but after that we expanded our arms and entered into
Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered
on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate
now. Word of mouth from corporate helped us building relationship with other client's in
the industry. The quality of "Stick to evenness" In the employees never let CR to step
back and since 1997 till now it has tasted the fruit of success without any downfall.
Services
It offers
- Off-Site Meets
- Dealer Meets
- Day Conference
- Gala Evening
- Training Programs
- Leisure Trips
- Tailor Made Vacations
- Hotel Reservations Services
- Adventure Tours
- Hill Station Tour
- Car Rental Services
- Corporate / Incentive Tour
- Wildlife Services
Research Methodology
- To know how to sell your products, tour packages in tourism industry and in
corporate sector
- To understand what customer wants in their trips, events and meetings and how to
organize or modify according to there choice and taste for the customers.
- To know very new ideas to selling their products in market
Scope of study
When I was working there as a trainee in COUNTRY ROADS HOSPITALITY, there was
a limitation for us that we can’t able to meet all the customers (existing and new) from
Delhi & NCR only, and we have to complete our project within a period of six weeks
from 0900 hrs to 1830 hrs. We had limited area there for practically research and
completing our project
Then we fix meetings with the customers, meet them and then explain our services
We always organize meetings, gala evening and these types of events according to
customer demand and their taste what they want to do.
We make tour packages, presentations, Itineraries there with the help of our seniors and
previous files
Recommendations
They should improve their Ideas, packages Itineraries an attractive offers according
as per customer demand to grow their image in the tourism market
They should improve their staff member, they have to improve way of talking
(How to introduce their self & companies profile to new customer)
Bibliography
Website- www.countryroads.co.nr
www.wikkipedia.com
www.tourismofindia.com
www.travelindia.com
Package Inclusion
Welcome drink
Stay at the property
Bed tea, Buffet breakfast & dinner
Fruit Basket / Cookies, / Chocolate platter
Tea/Coffee maker and Micro wave in the room
Pool table for 2 hrs
Complimentary pick up and drop from Mall road for check in and check out
10 coupons of video games
Taxes
Child between 6 to 12 yrs @ Rs.2400/- for 2 nights with EB
Package Inclusion
Welcome drink
Cookies in the Room
Stay at the property|
Buffet breakfast & dinner