CMS COLLEGE OF ENGINEERING

Namakkal
DEPARTMENT OF MANAGEMENT STUDIES
LESSON PLANNING SHEET
Time Effective Date:
Subject Name of the
Sem Name of Faculty No. Students L T P 06.08.20 12
Code Subject

ST R AT E GIC II
BA9210 40 3 0 0 Revision No.0 0
MAN A GE M E N T MBA C. PRASANNAKUMARAN
Prepared By: Approved By:
C. PRASANNAKUMARAN
Mr.K.G.SENTHILKUMAR, HOD/MBA
AP / MBA

Hour Text & Ref.

Lesson /Topic Covered Methodology
No Book Code
UNIT-I STRATEGY AND PROCESS
1 Conceptual framework for strategic management R1 Teaching Aid & Notes
2 The Concept of Strategy R2 Teaching Aid & Notes
3 Strategy Formation Process R4 Teaching Aid & Notes
4 Stakeholders in business R4 Teaching Aid & Notes
5 Vision, Mission and Purpose R4 Teaching Aid & Notes
6 Business definition, Objectives and Goals R4 Teaching Aid & Notes
7,8 Corporate Governance and Social responsibility R1 Teaching Aid & Notes
9 Case study R2 Hand outs & Notes
UNIT II – COMPETITIVE ADVANTAGE
10 External Environment - Porter’s Five Forces Model R2 Teaching Aid & Notes
11 Strategic Groups R2 Teaching Aid & Notes
12 Competitive Changes during Industry Evolution R2 Teaching Aid & Notes
Globalization and Industry Structure- National Context and
13 Competitive advantage
R4 Teaching Aid & Notes
Resources- Capabilities and competencies- Core competencies-
14,15 Low cost and differentiation
R4 Teaching Aid & Notes
16 Generic Building Blocks of Competitive Advantage R2 Teaching Aid & Notes
Distinctive Competencies-Resources and Capabilities- Durability of
17,18 competitive Advantage
R2 Teaching Aid & Notes
UNIT III – STRATEGIES
The generic strategic alternatives – Stability, Expansion,
19 Retrenchment and Combination strategies
R2 Teaching Aid, Notes
 Hour Text & Ref.
Lesson /Topic Covered Methodology
No Book Code
20 Business level strategy- Strategy in the Global Environment R2 Teaching Aid, Notes
Corporate Strategy-Vertical Integration, Diversification and
21 Strategic Alliances
R2 Teaching Aid & Notes
22 Building and Restructuring the corporation R4 Teaching Aid & Notes
Strategic analysis and choice - Environmental Threat and
23 Opportunity Profile (ETOP)- Organizational Capability Profile
R4 Teaching Aid & Notes
24 Strategic Advantage Profile - Corporate Portfolio Analysis R4 Teaching Aid & Notes
25 SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework R1 Teaching Aid & Notes
26 GE 9 Cell Model - Distinctive competitiveness R1 Teaching Aid & Notes
27 Selection of matrix - Balance Score Card- case study R1 Teaching Aid & Notes
UNIT-IV STRATEGY IMPLEMENTATION & EVALUATION
28,19 The implementation process, Resource allocation R4 Teaching Aid & Notes
30 Designing organizational structure R4 Teaching Aid & Notes
31 Designing Strategic Control Systems R4 Teaching Aid & Notes
32 Matching structure and control to strategy R4 Teaching Aid & Notes
33 Implementing Strategic change R4 Teaching Aid & Notes
34,35 Politics-Power and Conflict R4 Teaching Aid & Notes
36 Techniques of strategic evaluation & control-case study R4
UNIT-V OTHER STRATEGIC ISSUES
37,38, 39 Managing Technology and Innovation R1 Teaching Aid & Notes
40,41 Strategic issues for Non Profit organizations R1 Teaching Aid & Notes
42,43,44 New Business Models and strategies for Internet Economy R1 Teaching Aid & Notes
45 Case study R2 Hand outs & Notes

REFERENCE BOOKS
1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and Business policy, Pearson Education., 2006
2. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach, Biztantra, Wiley India, 2007.
3. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition, 2008.
4. Dr. M. Jeyarathnam, Strategic Management, Himalaya Publications, 4th Edition, 2010.