Table 1

Age of the Respondents

Age Frequency Percentage

26-above
25
24
23
22
21
Total

Table 2
Civil Status of the Respondents

Civil Status Frequency Percentage

Single
Married
Total

Table 3
Educational Attainment of the Respondents

Educational Attainment Frequency Percentage

Master’s Degree
Masters Units/Other
Higher Degree( Law,
Doctor)
Bachelor’s Degree
Total

Table 4
Number of Employed and Unemployed Graduates

Batch Employed (f) Employed Unemployed (f) Unemployed

(%) (%)
2014-2015 60 64% 34 36%
2015-2016 58 61% 37 39%
2016-2017 69 51% 63 49%
Total 187 58% 136 42%

It can be gleaned on the table above that out of 323 graduates for the school year 2014-2015, 2015-
2016 and 2016-2017, 187 or 57% are currently employed while 136 or 42% are unemployed.
 Table 5
Nature of Employment of the Respondents

Nature of Frequency Percentage

Employment
Government
Private
Self Employed
Total 187

Table 6
Classification of Jobs of the Respondents

Classification of Jobs Frequency Percentage

Customer Service Representative
Writer
Secretarial (Clerical)
Sales/ Marketing
Performing Arts
Reporter
Online writer/blogger
Researcher
Businessman
Teacher/Professor
Editor
Announcer
Graphic designer
Public Information Officer
Visual Arts
Total 187

Table 6
Employment Status of the Respondents

Employment Status Frequency Percentage

Regular/Permanent
Casual/Temporary
Probationary
Contractual
Part timer
Total 187
 Table 7
Employment Status of the Respondents

Monthly Income Frequency Percentage

20,001-above
15,001-20,000
15,000-10,001
10,000-5,001
5,000-below
Total

Table 8
Reasons for Unemployment of the Respondents

Reasons for Unemployment Frequency Percentage

Family Concern
Lack of Work Experience
Further Studies
Lack of Opportunity
Total

Table 9
Factors that affect the choice of their Job of the Respondents

Factors that affect the choice of their Job Frequency Percentage

Educational Attainment (in line with my education)

Monetary Compensation
Stepping Stone for desired Employment
Location/Assigned Place of Work
In line with my interests and skills
Influenced by peers/ parents
Total
 Table 9
Acquired skills of the graduates considered Relevant in the Needs of Industry
(Graduates Response)

Skills Mean Score

Acting
Advertising and Publicity
Basic directing for radio and television
Basic Web Publishing from planning and designing a news site
Basic Marketing Management
Broadcast operations and procedures
Corporate Communication Skills
Computer-assisted technical writing
Conflict management negotiation and mediation
Copy reading
Creating Page design
Designing graphics
Documentary Making
Film making/production
Gathering information for new and investigative journalism
ICT and governance
ICT and lifestyles
ICT and work styles
ICT in communication media
Lay outing
Photography
Planning and Organizing Event
Planning, managing and evaluating communication and advocacy campaigns
Production and post-production of different radio/TV programs
Public Relations
Publishing photos, audio and video
Reporting research
Research Writing
Sales Promotion
Software and hardware technology
Strategy and research in advertising
Technical writing
Theatre Production
Writing for audio visual media
Writing for broadcast
Writing for print
 Writing news stories , blogs and feature articles online
Writing straightforward material such as progress reports, procedures, or non-standard letters
Writing Scripts
Total

EMPLOYERS FEEDBACK PART

Table 10
Program Objectives

Program Objectives Mean Score

1. To produce scholar graduates with both academic knowledge and
professional skills for integrated mass media and new media.
2. To enhance the cultural diversity and communication sensitivity of
students through a variety of communication activities and curriculum
offerings
3. To provide specialized instruction that will develop students as
professional communicators and as leaders and members of
professional work teams and
4. To develop a foundation in communication which will include a
working knowledge of communication theory, communication history,
and communication literature.

Table 11
Courses/Subjects Offered

Mean Score
Courses/Subjects Offered

Core Courses
1. Journalism Principles and Practices
2. Introduction to Communication Media
3. Introduction to Communication Theory
4. Introduction to Development Communication
5. Broadcast Principles and Practices
6. Communication and Society
7. Introduction to Information and Communication Technology
8. Advertising Principles and Practices
9. Introduction to Communication Research
10. Communication Media Laws and Ethics
11. Communication Management and Entrepreneurship
 Table 12
Required Courses and Electives

Required Courses and Electives Mean Score

1. Event Planning and Management
2. Visual Communication
3. Women’s Studies
4. Radio and Television Production
5. Public Relations: Principles and Practices
6. Film Appreciation
7. Intercultural Communication Studies
8. Media Writing
9. Introduction to Theatre
10. Contemporary Social Problems
11. Organizational Communication
 Table 13
Acquired skills of the graduates considered Relevant in the Needs of Industry
(Employers Response)
Skills Mean Score
Acting
Advertising and Publicity
Basic directing for radio and television
Basic Web Publishing from planning and designing a news site
Basic Marketing Management
Broadcast operations and procedures
Corporate Communication Skills
Computer-assisted technical writing
Conflict management negotiation and mediation
Copy reading
Creating Page design
Designing graphics
Documentary Making
Film making/production
Gathering information for new and investigative journalism
ICT and governance
ICT and lifestyles
ICT and work styles
ICT in communication media
Lay outing
Photography
Planning and Organizing Event
Planning, managing and evaluating communication and advocacy campaigns
Production and post-production of different radio/TV programs
Public Relations
Publishing photos, audio and video
Reporting research
Research Writing
Sales Promotion
Software and hardware technology
Strategy and research in advertising
Technical writing
Theatre Production
Writing for audio visual media
Writing for broadcast
Writing for print
Writing news stories , blogs and feature articles online
Writing straightforward material such as progress reports, procedures, or non-standard
letters
Writing Scripts