Products and services

Workshop
Text: Integration of products and services

● Find the main idea of paragraph 1 and write it

The modern economy is lined up to the new tecnologic markets, with the emerging countries
and international culture. Since that new global customers want to interoperability in their
products.

● Write a summary of ten lines from the text.

The text is about the changes that the economy world is going through due to the
technological revolution and its growing culture of instant pleasure. On the other hand, the
text speaks of the necessity countries need to have in order to adapt themselves to the new
economic trend, where there are what they called “The micro-multinationals”. Small
companies that are working in international scales and they are part of the national
economic future. Furthermore, the creation of different products with “Interoperability”,
which means that the product is a combination between a service and a physical object with
a added value, and it has to be competitive in a market where several countries have been
emerging and the creative and innovations are crucial aspects. To conclude, understanding
how the new market it’s affecting the customers and how create innovative products any
country might find a possibility of growing through technology.

● Choose a paragraph and translate it with your own words.

“Future historians may well look at our time as equally determinant in redesigning the
economic rules of the game as the 19th century industrial revolution. The consumer and
user is ever more central to the new economy, by virtue of being more active and
responsive, hence shaping the manufacturing value chain and leading the way towards
tailor-made, personalised ‘production on demand’ and the emergence of hyperconnected
services.
If the industrial age was marked by standardisation, the digital era is about customisation.
These tectonic shifts go hand in hand with other developments of seismic proportions: the
blurring distinction between products and services; the birth of the ‘prosumer’ who combines
elements of consumption and production; and the growing importance of investments in
intangibles – such as software or design - which increasingly outstrip investments in
tangibles - such as machines or buildings - in the leading economies.”

Según los varios historiadores se puede entender que el orden económico de los países
siempre se ha visto motivado por diferentes revoluciones. En el caso de la actualidad, la
revolución tecnológica es aquella que marca la manera en la que se crean los productos y
en donde el cliente tiene el poder de crear y proponer, en un mercado donde él está en el
centro. Asimismo, con este modelo de economía y la digitalización, la linie este producto es
cada vez más estrecha y se busca que el resultado sea algo combine ambas
características.

● Choose ten word from the text and organize them alphabetically. Look for the
meaning each word.

1. All-compansing: Universal
2. Asset: Activo
3. Blurring: Borrando /Nublado
4. Disrupt: Interrumpir o alterar
5. Forefront: Vanguardia
6. Interoperability: interoperabilidad
7. Overlap: Sobreponerse
8. Reshoring: Restablecer el producto en país de origen.
9. R&D: Research and Develop / Investigación y desarrollo
10. Seamlessly: Continuamente

a Client d Things created by projects

b Solution e A series of tasks to be done in specific sequence

c Engagement a A customer

d Project b Products and services that solve a client’s problem

e Deliverable c An agreement between client-service provider