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High-Performance Analytics
Karl Krycha,
EMEA SAS Teradata CoE, Teradata
DEVELOPMENT
EXPLORATION
DEPLOYMENT
Bottom-line Impact:
MODEL
MODEL
DATA
Tens of Millions of
Dollars
In-Database In-Memory
“Bring SAS analytics to the data” “Accelerate SAS analytics with MPP technology”
Growing Data
Volumes
It„s growing. Quickly.
And it„s everywhere.
Structured
data vs.
unstructured
data growth
Analyse
Validity
Quality Level
Data
Volatility Variety
Generation rate Structured
Update rate Volume Multi-Structured
Accumulation rate
6/18/2012 19
Teradata Confidential
Copyright © 2012, SAS Institute Inc. All rights reserved. #analytics2012
Agenda
Case Studies Big Analytics and HPA
In Database, In Memory, Social Media
Various Dimensions of “Big Data”
Large scale (data volume) analytics, Emerging new data types, New
(non-SQL) analytics
Big Data and High Performance Analytics
Motivation, Traditional v Big Analytics, Potential Use Cases
Big Data and High Performance Architecture
Integration Architecture Options, Hadoop and Aster, SAS
High-Performance Analytics
Summary
For consumer
Better understanding of own behavior
Integration of activities
Gamification – turn behavior into enjoyment
Influence – involvement and recognition
For companies
Real behavior – what do people do, and what do they value?
Faster interaction
Better targeted offers
Customer understanding
Source: IDC
Hardest:
Knowing when top social
Easy: influencers come to site;
Direct sales show customized
from messaging to encourage
Facebook evangelism
Hard: Harder:
Knowing sentiment of posts and Conversion rate from people in various
responding quickly social channels
Enterprise
Transactional
Data Sources
Marketing
Channels
Direct Mail
Retailer
Integrated Data
Warehouse Partner/Dist
Web
Responses
Model Manager
3
Enterprise Miner Scoring Accelerator
1 2 3a 4
Data Set Builder for Data Set Builder for
Analytics Accelerator Analytics Accelerator 5
Teradata SQL
SAS SAS
Scoring
ORDER
ORDER NUMBER
ADS
ORDER
STATUS D
ORDER
A ITEM BACKORDERED
TQUANTITY
CUSTOMER E
CUSTOMER NUMBER
CUSTOMER NAME
CUSTOMER CITYORDER ITEM SHIPPED
QUANTITY
CUSTOMER POSTSHIP DATE
CUSTOMER ST
CUSTOMER ADDR
CUSTOMER PHONE
CUSTOMER FAX
ITEM Modeling ADS
QUANTITY
DESCRIPTION
3b
Appendix Slides
SAS/STAT® Software
SAS/ETS® Software
Teradata Appliance for SAS High-
SAS® Enterprise Miner™
Performance Analytics
Software
36
Copyright © 2012, SAS Institute Inc. All rights reserved. #analytics2012
Agenda
Case Studies Big Analytics and HPA
In Database, In Memory, Social Media
Various Dimensions of “Big Data”
Large scale (data volume) analytics, Emerging new data types, New
(non-SQL) analytics
Big Data and High Performance Analytics
Motivation, Traditional v Big Analytics, Potential Use Cases
Big Data and High Performance Architecture
Integration Architecture Options, Hadoop and Aster, SAS
High-Performance Analytics
Summary
1) Gartner
2) Bill Franks, Taming The Big Data Tidal Wave
Karl Krycha
Managing Consultant
Teradata EMEA Advanced Analytics PS COE
Storchengasse 1
1150 Wien
Austria
karl.krycha@teradata.com