BRAND PROFILE

Mango Allen Solly Van Heusen Park Avenue

Parent Co. Mango Inc. Aditya Birla Aditya Birla Raymonds Ltd.
Fashion & Retail Fashion & Retail
Ltd. Ltd.
Tagline What should I Friday Dressing; The Way Play The Lead
wear; Fashion for Why so serious Forward: Evolve
the young, urban Everyday
woman
USP Spanish Influence Stylish work wear The brand is Innovation Brand
known for its
corporate
clothing with
clean fashionable
cuts
Segment Fashion Young fashion- Working Men Formal wear for
conscious women conscious Women and women men and women
in the middle age and Men Formal wear for
group men and
women who
want stylish yet
subtle corporate
wear
Positioning A complete Complete Lifestyle Fashion for the Premium Stylish
lifestyle brand for Brand corporate and innovative
women
Target Urban upper- Urban Upper class Urban premium Young urban
middle and upper and upper middle men and women corporates
class class
Pricing
Brand Price Bracket No. of Products
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Allen Solly 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Van Heusen 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Park Avenue 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Mango 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
Price-Fabric Relationship
Fabric Type Price Bracket Brand Pricing
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Cotton 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Polyester Blend 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Park Avenue 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Mango 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
Color Range Comparison
Brand Price Bracket Colour No. Of Products
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Allen Solly 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Van Heusen 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Park Avenue 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Mango 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
Size Range Comparison
Fabric Type Price Size No. Of Products
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Cotton 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Polyester Blend 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Park Avenue 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000
500-1000
1000-1500
1500-2000
2000-2500
2500-3000
Mango 3000-3500
3500-4000
4000-4500
4500-5000
5000-5500
5500-6000