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Para realizar esta evidencia usted debe tener en cuenta los siguientes
procedimientos:
.
DESARROLLO
2. The marketing plan is a tool that allows us to set ourselves the way to get
to a particular place. We can hardly produce it unless we know where we
are and where we want to go.
4. Through the marketing plan knowledge of the objective facts and a real
analysis of the situation is obtained, leaving nothing to guess.
8. The marketing plan provides a clear vision of the ultimate goal and what
we want to achieve on the way to the goal
12. The strategies are the courses of action available to the company to
achieve its objectives; when a marketing plan elaborates these must be
well defined.
13. Without a marketing plan we never know how we achieved the results of
our company, and therefore we will be exposed to shocks in the market.