Beruflich Dokumente
Kultur Dokumente
In partial fulfillment of the requirements for the degree of Bachelor of Science in Marketing
Submitted by
MIGUEL WILSON
I.D.: 20151031
September 14, 2015
History
Like many Caribbean Islands, Jamaica has a long history of colonization and
slavery. The island was first colonized by the Spanish in the late 1400s then captured by the
British in the mid-1600s and was a British colony since then. Christopher Columbus’
initial intention was to get to the East Indies by traveling west and thereby proving his
theory that the world was circular, he however landed in the Caribbean. The discovery of
the island of Hispaniola in the Caribbean served as a form of encouragement for Columbus
to explore and find more islands. He then discovered the island of Cuba and it was there
on that island that he learnt from the indigenous people of an island just south of them that
was filled with gold and called 'Xamayca' now known as Jamaica. Jamaica was inhabited
by Arawak Indians when Columbus explored it in 1494 and named it St. Jago. It remained
Legacy
In 1509 Juan de Esquivel founded the first permanent European settlement, the town
of Sevilla la Nueva (New Seville), on the north coast. In 1534 the capital was moved to
Villa de la Vega (later Santiago de la Vega), now called Spanish Town. As Jamaica’s
capital city from 1534 to 1872, Spanish Town was the focal point of the island’s social,
economic and political life. During this time, the town witnessed the evolution of modern
Jamaica. It welcomed the Spanish when they fled Sevilla La Nueva and observed as they
developed its land. It watched the English invasion and subsequent occupation of the
island, and later, listened while the governor read the Emancipation Proclamation, freeing
all slaves, in its “Plaza Mayora.” In its prime, Spanish Town was a magnificent and
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impressive metropolis with stately red brick homes and grand monuments. Today, it is
Jamaica’s third largest urban center with a population of approximately 87,000 people.
Auracabeza – Aura, air or breeze. Cabeza, head or high land. (This is now
Oracabessa in St. Mary); Los Angelos – The Angels. (Angels in St. Catherine was
the first terminus of the railway.); Rio Cobre – Copper River or Cobra Port, Snake
River. (still known as Rio Cobre); Diablo Monte – Devil’s Mount. Now called
Mount Diablo; Lacovia – Quasi Lago-Via, or the way by the lake? (A village in St.
frequent in that part of the island. (That part of Lower St. Andrew, bordered by the
Long Mountain, St. Andrew Mountains and the Red Hills.); Moneque, or Monesca
word is Arawak but was perhaps brought by the Spaniards from Cuba where
manique’ still means ‘thicket’; Ocho Rios – Oor ‘Tehi Rios’, said to mean eight
rivers. (In St. Ann, it was more commonly called Chareira) As late as 1841 William
Rob wrote "Ocho Rios, called to this day by the old inhabitants ‘Cheireras’ its early
and appropriate name ‘the Bay of Waterfalls’, but has now gone back to Ocho
Rios"; Yalos – Frosts (whence, perhaps corruptly, Yallahs) the high white cliffs
having the appearance of a frosty covering. (Now called Yallahs.); Luidas – Perhaps
from Luzida; gay, fine or from Lluvias rains? (Lluidas Vale is in St. Catherine.);
Martha Brea – Martha- a woman’s name; Brea, tar; perhaps a nickname of some
Spanish sailor’s Dulcinea like the English vulgar appellation of Jack Tar. (Martha
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Brea Village and river are in Trelawny.); Bog Walk is supposed to be the Spanish
Boca de Agua, for which there is no early authority; the old English name was
Sixteen Mile Walk and the Walk of Bog Walk must have been suggested by the
older Spanish name which may have been bogua and the same name as Bogue.
Porus – is probably called after some well sunk there, or from the porus nature of
the soul "pitted with holes". El Caovana – Black River, meaning the Mahogany
River.
The Spanish were responsible for importing many of the plants for which Jamaica is
now known, such as sugar cane, lemons, limes, and coconuts trees and fruits such as
the Seville and Valencia oranges, lime, lemon, tamarind, ginger, pomegranate, date
palm, plantain, coconuts, grapes, figs, sugar and bananas. Our famous escoveitched
fish and bammies are from a combination of two cultures, escoveitched fish from
the Spaniards and bammy from the Tainos. The Spaniards also left with us hot
country style chocolate made from roasted ground, spiced cocoa beans, gizzadas
and the soaking of fruits in wine for Christmas pudding. They also imported pigs,
cattle, and goats. The Spanish turned to trading slaves from Africa's West Coast for
labor. The slaves brought with them ackee (a tropical tree with edible fruit, now the
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national fruit of Jamaica), okra, peanuts, and a variety of peas and beans, all
As foreign sailors paid visit to the Caribbean from time to time, they left their mark in Caribbean food. It is
the Spaniards that the Caribbean has to thank for bringing a wide array of fruit trees like date palms, figs,
sugar cane, tamarinds, coconuts and grapes with them. Escovitch fish, a tangy delicacy is a unique dish of
Spanish origin. Portugal and Polynesia also played their part in Caribbean art of cooking by initiating the use
of codfish and breadfruit respectively. Corn, squash, potatoes and chilli peppers entered the Caribbean with
the Americans and soon became indispensable in Caribbean cuisine.
The cultural confluence in Caribbean cuisine has turned the Caribbean islands into a food lovers’ paradise. So
bring the taste of the world on plates with Caribbean foods and indulge in its divine flavours. Liya Das (TCC)