Shezan - Strategic Analysis & Planning

Uploaded by Zohaib H. Shah on Jun 09, 2012

ACKNOWLEDGEMENT

We would like to express our gratitude to all those who helped us during the whole of ourproject. We
gratefully acknowledge the help of my supervisor, Mr. Fareedy who offered usinvaluable advice
throughout the project. He has spent time and energy to aid in the completionof this project and none
of this would have been possible without his patient instructions,insightful criticisms and expert
guidance.We would also acknowledge the enormous support and advice received from my Ms.
HadiaYasir, without whom this project would not have been of the quality that it is now.

Table of Contents

Chapter I: An Insight into Shezan

............................................................................................................................. 5

Introduction

............................................................................................................................................................... 6

Brief History

.............................................................................................................................................................. 6

Vision

........................................................................................................................................................................
8

Mission statement

...................................................................................................................................................... 8

Values

........................................................................................................................................................................
9
Product Mix

............................................................................................................................................................. 10

Objectives

................................................................................................................................................................ 15

Industry Structure

.................................................................................................................................................... 16

Porter‟s f

ive forces model

....................................................................................................................................... 17

Juice Positioning

..................................................................................................................................................... 19

Competitive strategy

............................................................................................................................................... 20

Chapter II: Functional Areas

................................................................................................................................... 21

Research & Development

........................................................................................................................................ 22

Supply Chain

........................................................................................................................................................... 22

Procurement

............................................................................................................................................................ 25

Operations

............................................................................................................................................................... 26

Logistics

.................................................................................................................................................................. 26
Marketing and sales

................................................................................................................................................. 28

Information systems

................................................................................................................................................ 30

Human Resource

..................................................................................................................................................... 31

Organizational Structure

......................................................................................................................................... 32

Organizational Culture

............................................................................................................................................ 33

Chapter III: Financial Performance

........................................................................................................................ 34

Financial Analysis

................................................................................................................................................... 35

Analysis of Income statement

................................................................................................................................. 36

Analysis of Balance sheet

....................................................................................................................................... 38

Profitability ratios analysis

...................................................................................................................................... 40

Overall Profitability analysis

................................................................................................................................... 43

Liquidity Ratio Analysis

......................................................................................................................................... 44

Financial Leverage
.................................................................................................................................................. 45

Activity Ratio Analysis

........................................................................................................................................... 48

Chapter IV: Analysis of Strategic

Viability............................................................................................................. 50

SWOT Analysis

...................................................................................................................................................... 51

External Factor Analysis Summary

......................................................................................................................... 54

Internal Factor Analysis Summary

.......................................................................................................................... 55

Strategic Factor Analysis Summary

........................................................................................................................ 56

Internal-External Matrix

.......................................................................................................................................... 57

SPACE Matrix

........................................................................................................................................................ 57

Plotted SPACE Matrix

............................................................................................................................................ 58

TOWS Matrix

.......................................................................................................................................................... 59

Value Chain Analysis

.............................................................................................................................................. 60

Grand Strategy Matrix

............................................................................................................................................. 61

Portfolio Analysis

.................................................................................................................................................... 62

BCG Matrix

............................................................................................................................................................. 63

Chapter V: Shezan Strategic Plan

............................................................................................................................ 65

Strategic Plan Overview

.......................................................................................................................................... 66

Vision

......................................................................................................................................................................
67

Mission

....................................................................................................................................................................
67

Objectives

................................................................................................................................................................ 68

Corporate Development Stage

................................................................................................................................. 68

Positioning

.............................................................................................................................................................. 69

Research & Development

........................................................................................................................................ 71

Procurement
............................................................................................................................................................ 72

Operations

............................................................................................................................................................... 72

Marketing and Sales

................................................................................................................................................ 73

Logistics

.................................................................................................................................................................. 74

Human Resource

..................................................................................................................................................... 75

Organizational Structure

......................................................................................................................................... 76

Organizational Culture

............................................................................................................................................ 76

Information Systems

............................................................................................................................................... 77

Applied Models

....................................................................................................................................................... 78

New BCG
Matrix................................................................................................................................................ 78

McKinsey‟s 7

-S Framework

............................................................................................................................... 79

References
.................................................................................................................................................................. 81

Annexures
................................................................................................................................................................... 82
Objectives

Objectives are the steps which you take in practical to get or achieve short term as well as longterm
goals. The objectives can be of three categories depending upon the time frame attached orassociated
with that goal, it may be short range, medium or intermediate range and long range.As it has been so
clear by the mission statement of Shezan international that what are their majorand prime objectives
but let us list them here again to make it quite clear, simple and easy tounderstand.

To put it‟s all efforts to become industry leader in the industry.

To keep focused and determined to provide best quality fruits and vegetables product

To be committed to provide excellent and quality juices and nectars to their consumers

To keep an eye on the fruitful investments and opportunities in new projects

To achieve better production facilities

To manage the operations of the company in effective and efficient way

To cope up with the technological advancement and keeping up to date