communicate and to receive information and

narrative that they are coming to expect that

narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � JeffSo, what does
this mean?
Consumers have an expectation to not only
consume stories, but to engage and
collaborate, which means storytellers from all
disciplines need to incorporate a transmedia
approach in order to compete for audience
attention and engagement.
�In this day and age, particularly for young
people, they are growing up essentially to be
so in tune with their multiple screens and so
intuitive with what they are going to
communicate and to receive information and
narrative that they are coming to expect that
narrative content will meet this way of way
communicating back to them.� � Jeff