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Immersion
Week
Masters in Management
Business
Immersion
Week BUILDING BOTH ON WHAT THEY HAVE
LEARNED IN THEIR CLASSES AND ON THE
ACTIVITIES WHICH THEY HAVE UNDERTAKEN
IN THEIR PROFESSIONAL CLUBS TO LEARN
)NTRODUCTION ABOUT DIFFERENT SECTORS "Y EXPOSING
THE CLASS TO SO MANY DIFFERENT
)N .OVEMBER THE -ASTERS IN ORGANISATIONS WE ARE OFFERING THEM THE
-ANAGEMENT -I- PROGRAMME RAN ITS OPPORTUNITY TO BUILD A BROADER
INAUGURAL "USINESS )MMERSION 7EEK MINDSET UNDERSTAND GLOBAL ISSUES AND
4HE AIM OF THIS WEEK WAS TO BROADEN BECOME AWARE OF THE CONNECTIVITY OF
STUDENTS KNOWLEDGE OF DIFFERENT THE WORLD
COMPANIES WHILST AT THE SAME TIME
ENCOURAGING THEM TO THINK ABOUT THE %QUALLY "USINESS )MMERSION 7EEK IS
INFLUENCE OF ACTIVITIES IN THE MARKETS VERY MUCH CONNECTED TO WHAT THE
GOVERNMENT AND MEDIA UPON THE PROGRAMME IS ABOUT IN THAT IT ENCOUR
CORPORATE WORLD -I- 0ROJECT -ANAGER AGES STUDENTS TO DEVELOP PRACTICAL
&IONA ,ENNOXSMITH WORKED ROUND THE CAPABILITIES SUCH AS RESEARCH ANALYTICAL
CLOCK TO SECURE AUDIENCES WITH A NETWORKING AND
DIVERSE SET OF COMPANIES ACROSS THESE PRESENTATION SKILLSv
THREE SECTORS THUS GIVING STUDENTS A
UNIQUE OPPORTUNITY TO MEET WITH
SOME OF THE MOST IN
DEMAND
ORGANISATIONS OPERATING TODAY
-I- %XECUTIVE $IRECTOR *ULIA -ARSH
EXPLAINS h4HE KEY GOAL OF THE -ASTERS
IN -ANAGEMENT PROGRAMME IS TO GIVE
STUDENTS THE KNOWLEDGE BOTH
ACADEMIC AND TECHNICAL WHICH THEY
NEED FOR THEIR FIRST JOB $URING
"USINESS )MMERSION 7EEK THEY WERE
*ULIA -ARSH
%XECUTIVE $IRECTOR
Masters
aster in Management -ASTERS IN -ANAGEMENT PROGRAMME
Business
Immersion
Week
$AY
,ONDON 3TOCK %XCHANGE
4HE FIRST DAY OF "USINESS )MMERSION
7EEK BEGAN WITH STUDENTS VISITING THE
HUB OF THE FINANCIAL MARKETS IN THE #ITY 4HOMSON 2EUTERS
(ERE THE ,ONDON 3TOCK %XCHANGES
4RAINING -ANAGER TALKED STUDENTS 3TUDENTS VISITED THE 4HOMSON 2EUTERS
THROUGH THE HISTORY OF THE BUILDING BUILDING IN #ANARY 7HARF WHERE THEY
EXPLODING SEVERAL MYTHS ABOUT ,ONDONS MET WITH STAFF AND LISTENED TO A
TRADING CENTRE ON THE WAY 3TUDENTS TOOK PRESENTATION ABOUT THE COMPANY ITS
ADVANTAGE OF THE OPPORTUNITY TO ASK HISTORIC MERGER AND OPERATIONS 4HEY
QUESTIONS ABOUT THE INSTITUTION BEFORE THEN HAD AN OPPORTUNITY TO ASK
TAKING PART IN A COMPETITION TO PREDICT QUESTIONS BEFORE BEING GIVEN A TOUR OF
THE CURRENT VALUE OF THE &43% THE BUILDING 4HIS INCLUDED THE OPPOR
TUNITY TO MEET WITH THE HEADS OF
HTTPWWWLONDONSTOCKEXCHANGECOM DIFFERENT EDITORIAL DESKS AND TO HEAR A
HOMEHOMEPAGEHTM SHORT PRESENTATION ON THEIR SPECIALIST
AREAS *OURNALISTS EXPLAINED THEIR
APPROACH TO REPORTING ON KEY AREAS
SUCH AS ENERGY LOANS AND MERGERS AND
ACQUISITIONS
!S IT HAPPENED THE DAY OF THE VISIT
COINCIDED WITH +RAFT ENTERING THEIR BID
TO TAKE OVER #ADBURY AND THUS GAVE
STUDENTS A FIRST
HAND INSIGHT INTO
BREAKING NEWS FROM THE JOURNALIST
COVERING THE STORY
Masters
aster in Management HTTPTHOMSONREUTERSCOM
Business
Immersion DESIGNED TO FIT WITH THE COMPANYS
ETHOS OF SUSTAINABILITY AND OPENNESS
!FTERWARDS THE -I-S HAD A RARE OPPOR
Week TUNITY TO ATTEND THE PAPERS MORNING
NEWS CONFERENCE IN WHICH ALL MEMBERS
OF STAFF ARE INVITED TO COME AND
CONTRIBUTE TO SETTING THE DAYS NEWS
AGENDA CONDUCTED BY THE 'UARDIANS
%DITOR
IN
#HIEF
$AY
HTTPWWWGUARDIANCOUK
THE 'UARDIAN h4HE 'UARDIAN VISIT WAS AMAZING n IT WAS VERY HIGH
LEVEL
ACCESS (OWEVER THE REAL HIGHLIGHT WAS BEING ABLE TO SIT IN
4HE CLASS WERE TREATED TO AN AUDIENCE ON THE MORNING CONFERENCE AND LISTEN TO HOW THEY
WITH THE -ANAGING $IRECTOR OF EVALUATE TODAYS NEWS AND DECIDE WHAT TO PRINT TOMORROWv
'UARDIAN .EWSPAPERS ,TD WHO *EFFREY ,UI -I-
DISCUSSED THE ISSUES FACING THE
NEWSPAPER INDUSTRY IN THE CONTEXT OF ""# 7ORLDWIDE
THE CURRENT ECONOMIC CLIMATE AND
EXPLAINED HOW THEIR LONG
TERM 3TUDENTS VISITED THE HEADQUARTERS OF
BUSINESS PLAN HOPED TO TACKLE SOME OF ""# 7ORLDWIDE THE CORPORATE ARM OF
THE CHALLENGES POSED IN RECENT YEARS THE "RITISH "ROADCASTING #ORPORATION
(E OFFERED A BUSINESS PERSPECTIVE ON AND HEARD THE 3TRATEGY AND "USINESS
THE OPPORTUNITIES AND DIFFICULTIES $EVELOPMENT -ANAGER SPEAK ABOUT
WHICH THE GROWTH OF INTERNET MEDIA BUSINESS OPERATIONS OF THE #ORPORATION
PRESENTED TO THE COMPANY AND TALKED IN THE 5+ AND INTERNATIONALLY AND ABOUT
ABOUT THEIR MARKET POSITION AND THE IMPORTANCE OF THIS INTERNATIONAL
UNIQUE SELLING POINTS IN RELATION TO THIS REACH (E THEN WENT ON TO DISCUSS THEIR
&INALLY HE SPOKE ABOUT THE 'UARDIANS DIFFERENT TARGET AUDIENCES AND THE
UNIQUE POSITION AS THE ONLY "RITISH MANNER IN WHICH THEIR WEBSITE HAD
NEWSPAPER OWNED BY A FOUNDATION BEEN REDESIGNED TO CAPTURE THESE
RATHER THAN BY AN INDIVIDUAL (E INCREASING THE #ORPORATIONS WEB
EXPLAINED THE HISTORICAL SIGNIFICANCE OF PRESENCE 4HIS WAS FOLLOWED BY A
THIS AND LINKED THIS BACK TO THE PAPERS PRESENTATION FROM THE (EAD OF "RAND
ABILITY TO INDEPENDENTLY QUESTION THE AND -ARKETING 0LANNING WHO USED CASE
GOVERNMENTS ACTIONS IN ITS EDITORIAL STUDIES OF TWO OF THE ""#S MOST
4HE 'UARDIANS #HIEF /PERATING /FFICER SUCCESSFUL SHOWS 0LANET %ARTH AND 4OP
THEN GAVE STUDENTS A GUIDED TOUR OF 'EAR TO DEMONSTRATE THEIR APPROACH TO
THEIR FAMOUS +INGS 0LACE BUILDING MARKET SEGMENTATION 3HE THEN
EXPLAINED HOW THIS INFLUENCES THE WAY
IN WHICH DIFFERENT PUBLICATIONS AND
Masters
aster in Management MERCHANDISE ARE TARGETED TOWARD THE
MARKET
HTTPWWWBBCCOUK
Business
Immersion +OHLBERG +RAVIS 2OBERTS #O ,TD
++2
Week 4HE -I-S WERE WELCOMED TO ++2S
,ONDON OFFICES BY MEMBERS OF SENIOR
MANAGEMENT WHERE THEY WERE GIVEN
AN OVERVIEW OF THE FIRM AND ITS CULTURE
++2 REPRESENTATIVES OUTLINED THE
COMPANYS HISTORY AND ETHOS BEFORE
7HATIF TALKING STUDENTS THROUGH THEIR BUSINESS
MODEL AND THE ISSUES WHICH THEY ARE
3TUDENTS ENJOYED BREAKFAST AND AN CURRENTLY FACING 4HEY PROVIDED AN
INFORMAL TALK WITH THE (EAD OF -ARKET
INSIGHT INTO SOME OF ++2S INVESTMENTS
ING WHERE SHE GAVE AN OVERVIEW OF THE USING CASE STUDIES BEFORE OPENING UP A
COMPANY AND ITS STRUCTURE 3HE TALKED 1! SESSION WITH THE VISITING STUDENTS
ABOUT THE WORK CYCLE OF THE COMPANY 4HE CLASS WERE PARTICULARLY KEEN TO
AND HOW THIS DIFFERS FROM THAT OF A QUESTION PRESENTERS ABOUT CONTEMPO
TRADITIONAL CONSULTING COMPANY BEFORE RARY CONCERNS SUCH AS THE CREDIT CRISIS
TAKING STUDENTS THROUGH CASE STUDIES AND THE INTERSECTION OF GOVERNMENTS
OF CAMPAIGNS UNDERTAKEN FOR COMPA
AND PRIVATE EQUITY IN LIGHT OF RECENT
NIES SUCH AS "OOTS AND 3AINSBURYS DEVELOPMENTS 4HE COMPANY THEN
"ECKY SPOKE ABOUT THE COMPANYS CORE HOSTED A WORKING LUNCH DURING WHICH
SET OF MORALLY
GROUNDED VALUES AND STUDENTS TOOK THE OPPORTUNITY TO FIND
HOW THESE DRIVE THE COMPANY 3HE OUT MORE ABOUT THE BACKGROUNDS AND
EXPLAINED THEY CONSIDER THESE TO BE SO SKILL SETS OF THE STAFF MEMBERS AND PICK
IMPORTANT THAT EVERY MONTH EACH UP SOME VALUABLE PIECES OF CAREER
TEAM NOMINATES A STAFF MEMBER WHO ADVICE
HAS UPHELD THESE IN A SIGNIFICANT WAY
4HE -I-S WERE THEN GIVEN A TOUR OF HTTPWWWKKRCOM
THE BUILDING DURING WHICH THEY MET
WITH DIFFERENT MEMBERS OF STAFF AT THEIR
DESKS AND HAD THE OPPORTUNITY TO FIND
OUT ABOUT DIFFERENT ROLES WITHIN THE
COMPANY
HTTPWWWWHATIFINNOVATIONCOM
h) WAS VERY SURPRISED AT THIS OPPORTUNITY AND EVEN
Masters
aster in Management MORE DELIGHTED AT THE PRESENTATION AND ATTENTION
THAT OUR PROGRAMME HAS RECEIVED !LSO ) THINK THAT
IT REFLECTS THE IMPRESSIVE AMOUNTS OF WORK PUT INTO
ORGANISING THIS WEEK /NCE AGAIN THANKS FOR
ENABLING US TO GO TO ++2v .IKOLA 0LECAS -I-
Business
Immersion #OLLER #APITAL
#OLLER #APITAL HOSTED AN ON SITE VISIT
Week WHERE STUDENTS WERE PRESENTED TO BY
THREE OF THE COMPANYS )NVESTMENT
!SSOCIATES 4HEY SPOKE ABOUT THE PRIVATE
EQUITY SECTOR AS A WHOLE AND #OLLERS
PLACE WITHIN THAT USING CASE STUDIES TO
EXPLAIN THE COMPANYS UNIQUE POSITION AS
6ISA A MARKET LEADER WITHIN SECONDARIES A
RELATIVELY NEW SECTOR 4HE !SSOCIATES THEN
6ISA HOSTED OUR CLASS AT THEIR ,ONDON WENT ON TO DETAIL THEIR OWN ROLES WITHIN
OFFICES WHERE STUDENTS WERE THE COMPANY THEIR EMPLOYMENT BACK
PRESENTED WITH A DIVERSE SET OF GROUND AND HOW THEY HAD MADE THE
TOPICS BY FIVE COMPANY REPRESENTA
MOVE INTO PRIVATE EQUITY !FTERWARDS
TIVE INCLUDING TWO ,ONDON "USINESS STUDENTS HAD A NETWORKING SESSION WHERE
3CHOOL ALUMNI )NFORMATION COVERED THEY WERE ABLE TO CONNECT WITH MEMBERS
INCLUDED 6ISA S SPONSORSHIP OF THE OF THE FIRM AND TO ASK MORE SPECIFIC
/LYMPICS AND THIS RELATIONSHIP HAS QUESTIONS ON A FACE
TO
FACE LEVEL
BENEFITTED THE COMPANY
PARTICULARLY WITH REGARDS TO BRANDING HTTPWWWCOLLERCAPITALCOM
RIGHTS AND THE RIGHTS OF THEIR CLIENTS
TO USE THE /LYMPICS LOGO .EXT THEY
WERE GIVEN AN IN
DEPTH EXPLANATION
OF THE RANGE OF CARD PRODUCTS THAT
6ISA SUPPLY FOLLOWED BY EXAMPLES OF
NEW INNOVATIVE PRODUCTS CREATED TO
INCREASE COMPETITIVENESS IN THE CASH
VS CARD MARKET 4HEY ALSO COVERED
SPECIFIC CASES OF PROCUREMENT FOR
GOVERNMENT AND HOW THEIR STRATEGY
h4HIS VISIT WAS VERY
HAD SAVED SIGNIFICANT AMOUNTS OF
USEFUL IN THAT IT
MONEY FOR LOCAL GOVERNMENT AT GAVE US EXPERIENCE OF A PRIVATE EQUITY FIRM WHERE
CRUCIAL TIMES DURING THE RECESSION WE LEARNED FIRST
HAND FROM PEOPLE WHO ARE
WORKING IN THAT SECTOR 7E GAINED GENUINE
HTTPWWWVISACOUK REAL
LIFE BUSINESS EXPOSURE AND THE INSIGHTS
SHARED WERE VERY BENEFICIAL 7E ALSO LEARNED
ABOUT THE DIFFERENT TYPES OF PRIVATE EQUITY SUCH AS
THE PRIMARY AND SECONDARY MARKETS AND ABOUT
WHAT IT TAKES TO GET INTO THAT INDUSTRYv -AREK
3MRHA -I-
Masters
aster in Management
Business
Immersion -"! $ISCUSSION 3ESSIONS
3TUDENTS ON THE -"! PROGRAMME MET
Masters
aster in Management
Business
$AY
Immersion (OUSES OF 0ARLIAMENT
Week 4HE ENTIRE -I- CLASS WAS GIVEN A TOUR
OF THIS HISTORIC GOVERNMENT BUILDING BY
KNOWLEDGEABLE GUIDES WHO EXPLAINED THE
HISTORY BEHIND TODAYS RITUAL POMP AND
CEREMONY !S PARLIAMENT WAS NOT IN
SESSION AT THE TIME STUDENTS WERE ABLE TO
VISIT THE (OUSE OF #OMMONS AND GAIN A
“The MiM Business Immersion Week FASCINATING INSIGHT INTO THE WORKINGS OF
offers a great opportunity for THE "RITISH GOVERNMENT BEFORE MEETING
students to get a first hand look at WITH A -EMBER OF 0ARLIAMENT IN THE
the way different companies operate AFTERNOON
and view the commercial landscape.
As someone tasked with leading
their post-visit discussion, I was
impressed by the MiMs’ intellectual
curiosity, and the nature of their
questions and reflections showed
deep insight into the challenges
facing these organisations during
the economic downturn.”
Rebecca Otto, MBA2010, Media Club
Co-President
4ALK BY *USTINE 'REENING -0
4HE -I-S WERE TREATED TO AN EXCLUSIVE
AUDIENCE WITH ,ONDON "USINESS 3CHOOL
ALUMNA AND #ONSERVATIVE -0 FOR 0UTNEY
*USTINE 'REENING *USTINE SPOKE TO THE
STUDENTS ABOUT WHY SHE BECAME AN -0
AND WHY SHE BELIEVES IT IS IMPORTANT TO
HAVE MORE BUSINESS PEOPLE IN GOVERNMENT
BEFORE EXPANDING HER VIEW ON WHAT
GOVERNMENT AND BUSINESSES CAN LEARN FROM
EACH OTHER IN THE WAY THAT THEY MANAGE
THEMSELVES 3TUDENTS THEN HAD AN
OPPORTUNITY TO PUT THEIR INDIVIDUAL
QUESTIONS TO *USTINE IN THE 1 ! SESSION
WHICH FOLLOWED
Masters
aster in Management HTTPWWWPARLIAMENTUK
Business
Immersion *OHNSON *OHNSON
3TUDENTS TRAVELLED TO *OHNSON
Week *OHNSONS -AIDENHEAD SITE TO MEET
WITH * *S -ANAGING $IRECTOR WHERE
HE PRESENTED A DETAILED OVERVIEW OF
THE COMPANY AND TOOK QUESTIONS FROM
THE FLOOR (E WAS THEN JOINED BY
COLLEAGUES WHO SPOKE ABOUT THE
$AY LAUNCHES OF DIFFERENT * * PRODUCTS
SUCH AS ,ISTERINE AND #LEAN #LEAR AND
EASY'ROUP DISCUSSED ASSOCIATED ISSUES SUCH AS THE
IMPORTANCE OF THEIR RELATIONSHIP WITH
4HE -ANAGING $IRECTOR OF EASY'ROUP )0 HEALTHCARE PROFESSIONALS IN MARKETING
JOINED STUDENTS FOR A BREAKFAST PRESEN
THESE PRODUCTS AND THE EFFECTIVENESS
TATION ENTITLED @-ARKETS -EDIA AND OF DIFFERENT TOOLS IN MARKETING TO THE
2EGULATION IN WHICH HE CONTEXTUALISED GENERAL PUBLIC ! KEY POINT IN THEIR
THE COMPANYS MARKET POSITION WITHIN PRESENTATION WAS THE IMPORTANCE OF
THE FOCUS OF "USINESS )MMERSION 7EEK THE MEDIA IN THEIR MARKETING STRATEGY
(E WENT ON TO DRAW ON EXAMPLES AS AND HOW TO PULL BACK A PRODUCT WHEN
DIVERSE AS THE -EDICI FAMILY THE COFFEE PROBLEMS OCCUR TO MAINTAIN A TRUSTFUL
TRADE IN TH
CENTURY ,ONDON AND THE RELATIONSHIP WITH THE PUBLIC
ECONOMY IN TH
CENTURY &RANCE TO
IDENTIFY PATTERNS IN THE HISTORY OF HTTPWWWJNJCOM
BUSINESS AND THE INFLUENCE OF THESE ON
TODAYS GLOBAL MARKETPLACE (E THEN
USED THIS TO ILLUMINATE EASY'ROUPS
CORPORATE PHILOSOPHY EVEN DRAWING ON
(ANDELS ENTREPRENEURIAL ATTITUDE TO THE
TH
CENTURY INTRODUCTION OF COURT
ROYALTIES TO DEMONSTRATE HOW REGULA
TION CREATES OPPORTUNITY AS WELL AS
CHALLENGES
HTTPWWWEASYCOM
“What we found at Johnson & Johnson is that, even when things go wrong, you
can certainly better your situation by managing what is put out in the media
about your company. This can have a big impact on the public perception of how
your company handles the situation.”
Matthias Kern, MiM2010
Masters
aster in Management
Business &REMANTLE -EDIA
HTTPWWWALIXPARTNERSCOM%.
“The visit to Fremantle was holistic and insightful. Not only did the company make a
comprehensive presentation on the way their business works - right from content of
their shows to their distribution and delivery - but they also gave us the opportunity
for a Q&A with their CEO! This allowed us to gain insight from a top management
executive at a nascent stage of our careers. The experience conveyed how a multi-
national media company brings together its processes to run an extremely
successful business, and was an impressive visit.’’ Natasha Jain MiM2010
Masters
aster in Management
Business
Immersion
THE LONGER SUPPLY CHAIN IN THIS MARKET
Week ENABLES THE COMPANYS POSITIVE IMPACT
ON SOCIETY TO REACH FURTHER IN TERMS OF
EMPLOYMENT FINANCIAL ASSISTANCE AND
KNOWLEDGE TRANSFER 5SING THIS INFOR
MATION STUDENTS THEN WENT INTO THEIR
OWN BRAINSTORMING SESSION WHERE THEY
$IAGEO SHARED IDEAS ON HOW THEY WOULD
APPROACH THE ROLL OUT OF A BUSINESS
3TUDENTS WERE GIVEN AN OVERVIEW OF TRANSFORMATION PROGRAMME
THE COMPANY AND ITS STRATEGY BY !FTERWARDS STUDENTS WERE INVITED TO
$IAGEOS )3 $IRECTOR FOR )NTERNATIONAL SAMPLE $IAGEO PRODUCTS AT THEIR
-ARKETS WHO IS RESPONSIBLE FOR !FRICA ON
SITE BAR WHILST ENJOYING A 1!
AND ,ATIN !MERICA $IAGEO ADDRESSED SESSION WITH THEIR HOSTS
QUESTIONS SURROUNDING BUSINESS
GOVERNMENTS AND MEDIA THROUGH A HTTPWWWDIAGEOCOM
CASE STUDY OF THEIR EXPANSION INTO
!FRICA 4HEY STRESSED THE IMPORTANCE OF
BALANCING CONNECTIVITY WITH CULTURAL
AWARENESS WHILST STILL LIVING WITHIN THE
VALUES OF THE COMPANY !S THEIR
FASTEST
GROWING MARKET THEY DISCUSSED
THE CHALLENGES THEY FACED IN THIS
REGION AND HOW THEY WERE ADDRESSING
THESE
AS WELL AS THE IMPORTANCE OF
KNOWING YOUR LIMITATIONS 4HEY SPOKE
ABOUT THEIR VARIOUS INTERACTIONS WITH
THE LOCAL MARKET SUCH AS THE LOANS
THEY PROVIDE TO FARMERS TO ENABLE
THEM TO SUPPLY THE BUSINESS EDUCA
TION WORKSHOPS TO ENSURE THE VIABILITY
OF LONG
TERM RECRUITMENT TARGETS AND
THEIR SUBSIDIZATION OF MOBILE NETWORKS
WHICH FACILITATES COMMUNICATION IN
THEIR LOCALE 4HEY ALSO EXPLAINED HOW
Masters
aster in Management
Business
Immersion $IRECTOR AND #// FOR 7HITE #ONSUL
TANTS ,IMITED $EPUTY $EAN *ULIAN
"IRKINSHAW AND 0ROFESSOR OF &INANCE
Week &RANCESCA #ORNELLI TO THE CLASS
!LL FOUR TEAMS OF FINALISTS UTILISED
DIVERSE MEDIA AND PRESENTATION TOOLS
TO TACKLE A VARIETY OF ORIGINALLY
CONCEIVED TOPICS WHICH RANGED FROM A
$AY 0RESENTATIONS AND *UDGING STUDY OF THE IMPACT OF SOCIAL NETWORK
ING AND THE MEDIA ON CORPORATE
!-
RESPONSIBILITY TO A CONSIDERATION OF
INFORMATION FLOWS AND THEIR IMPACT ON
3TUDENTS POOLED THE INFORMATION THAT
THE MARKETS
THEY HAD COLLECTED DURING THE WEEK
WITHIN THEIR STUDY GROUPS TO CONSTRUCT
ORIGINAL PRESENTATIONS WHICH
ADDRESSED THE QUESTION g(OW IS BUSI
NESS AFFECTED BY ACTIVITY IN MARKETS
MEDIA AND GOVERNMENTg 4HEY THEN
PRESENTED TO THEIR WIDER SEMINAR
GROUPS AND EACH OF THE FOUR SEMINAR
GROUPS VOTED FOR THE GROUP THEY
WISHED TO REPRESENT THEM IN THE FINAL 4HE WINNING GROUP DREW ON INFORMA
4HE SELECTED GROUPS THEN HAD A TION THEY COLLECTED AT THE 'UARDIAN AND
CHANCE TO HONE THEIR PRESENTATIONS ""# 7ORLDWIDE TO PRODUCE A PRESENTA
BEFORE STEPPING IN FRONT OF THE JUDGING TION ENTITLED @g4HE )NTERPLAY OF -EDIA
PANEL IN THE AFTERNOON AND 'OVERNMENT IN THE /IL )NDUSTRYg
FOR WHICH THEY WON A a VOUCHER TO
0- SPEND ON A GROUP EXPERIENCE )NITIALLY A
PRIZE WAS ONLY TO BE AWARDED TO THE
4HE -I- #LASS ASSEMBLED TO HEAR THE WINNING STUDY GROUP AND THEIR SEMINAR
FINAL PRESENTATIONS OF THEIR PEERS AND GROUPS BUT THE JUDGES WERE SO
SUPPORT THEIR SEMINAR GROUP REPRESEN
IMPRESSED WITH THE STUDENTS EFFORTS
TATIVES 4HE JUDGES ARRIVED AND -I- THAT THEY AWARDED A SMALL PRIZE TO ALL
%XECUTIVE $IRECTOR *ULIA -ARSH INTRO
FOUR PRESENTING GROUPS 4HE WINNERS
DUCED !NDREW #OLL 'ROUP #&/ OF ANNOUNCED AND THE PRIZES AWARDED
3YSTEM # PLC !SHLEY 3EMMENS THE WHOLE CLASS LEFT FOR CELEBRATORY
DRINKS AND NETWORKING WITH JUDGES AND
STAFF
Masters
aster in Management
Business
Immersion
Week
&INAL THOUGHTS
) WAS GENERALLY VERY IMPRESSED WITH THE PRESENTATIONS AS THE TEAMS HAD PUT A
LOT OF EFFORT INTO THE CONTENT ANALYSIS AND OVERALL MESSAGE 4HE APPROACHES
WERE OFTEN VERY DIFFERENT AND ONE OF THE KEY ACHIEVEMENTS WAS THAT THE TEAMS
WERE ALL ABLE TO NARROW DOWN A BROAD QUESTION TO A SPECIFIC TOPIC AND TO
ARTICULATE THEIR RESPONSE IN A COHERENT AND ENGAGING WAY
)T IS CLEAR THAT THE STUDENTS ARE BRIGHT CAPABLE AND WILLING TO PUSH THEMSELVES
AND THEY RESPONDED WELL TO CONSTRUCTIVE FEEDBACK ) WISH THEM ALL SUCCESS IN
THEIR CHOSEN FIELDS
!NDREW #OLL 'ROUP #&/ OF 3YSTEM # PLC AND "USINESS )MMERSION 7EEK *UDGE
Masters
aster in Management
© London Business School, 2010.