A STUDY

ON

PRICING STRATEGY TOWARDS

ITC SUNFEAST PRODUCTS
Submitted in partial fulfillment of the

requirement for the award of the degree of

BACHELORS OF BUSINESS ADMINISTRATION

BY

K.MEGHANA REDDY

(155014017)

Under the esteemed guidance of

Mrs. P. KEERTHI KUMARI M.com

Lecturer in commerce Studies

DEPARTMENT OF BUSINESS ADMINISTRATION

VASAVI MAHILA KALASALA

AFFILIATED TO RAYALASEEMA UNIVERSIT

KURNOOL

2015-2018
 A STUDY

ON

CONSUMER BUYING BEHAVIOUR TOWARDS

RAYMONDS
Submitted in partial fulfillment of the

requirement for the award of the degree of

BACHELORS OF BUSINESS ADMINISTRATION

BY

SUHANI.R.JAIN

(1550140O7)

Under the esteemed guidance of

Mrs. P.KEERTHI KUMARI M.com

Lecturer in commerce Studies

DEPARTMENT OF BUSINESS MANAGEMENT

VASAVI MAHILA KALASALA

AFFILIATED TO RAYALASEEMA UNIVERSITY

KURNOOL

2015-2018
 Vasavi Mahila Kalasala

Kurnool
Department of Business Management

CERTIFICATE

This is to certify that the Project Report titled “A STUDY ON

CONSUMER BUYING BEHAVIOUR TOWARDS RAYMOND” was

carried out by SUHANI.R.JAIN, of Regd.No:155014017. This is submitted in

partial fulfillment for the award of the Degree of Bachelor of Business

Administration (BBA) of Rayalaseema University ,during the academic year

2015- 2018.

EXAMINER PRINCIPAL HOD

 PROJECT GUIDE CERTIFICATE

Suhani.r.jain, pursuing BBA final year from Vasavi Mahila Kalasala,

Kurnool in partial fulfillment for the award of the degree has been done her project

entitled, “A Study on consumer buying behavior towards raymonds”, under

my guidance has furnished the details true to the possible extent of my knowledge.

Place:

Date:

P.KEERTHI KUMARI

DEPARTMENT OF COMMERCE
 DECLARATION

I hereby declare that this Project Report titled “A

study on consumerbuying behavior raymonds towards ”

submitted by me to the Department of Business

Administration, Vasavi Mahila Kalasala, is a bonafide

work undertaken by me and it is not submitted to any

other University or Institution for the award of any

degree/diploma/certificate or published any time before.

Name of the Student Signature of the Student

Date:
 ACKNOWLEDGEMENT
I, the researcher would like to express my thanks to all those who helped me

directly or indirectly to complete this project.

First, I take this opportunity to express my sincere thanks to our

Principal Smt. Dr. N. Parvathi Madam and the college management for providing

an opportunity and facility in successful completion of my project.

I also thank Mr.Sandeep Sir, Vasavi Mahila Kalasala, Kurnool for his constant

guidance and valuable advice.

My heartful thanks to the KEERTHI KUMARI who showed infinite interest

and helped me at all times with valuable suggestions and kind co-operation without

whom I could not draw multifarious sketch for my Project Work.

Finally, I am thankful to my parents who helped me directly in my phase of

completion of this project work.

SUHANI . R.JAIN