Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
K M AGRAWAL COLLEGE OF
ARTS,SCIENCE&COMMERCE
KALYAN (W)
SUBMITTED BY
DINESH G METKARI
ROLL NO. 24
M.COM.PART-1(MANAGEMENT)
GUIDED BY
1
INDEX
10 PRODUCT SCOPE 16
11 MILESTONE IN HISTORY 22
12 MERGER 26
13 QUALITY POLICY 27
15 COLLECTION OF DATA 31
16 DATA ANALYSIS 32
17 CONCLUSION 39
18 BIBILOGRAPHY 40
2
DECLARATION
__________________
DINESH G METKARI
ROLL NO : 24
3
ACKNOWLEDGEMENT
__________________
DINESH G METKARI
ROLL NO : 24
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“PROJECT REPORT ON TRAINING AND DEVELOPMENT”
UNDERTAKEN IN
INTRODUCTION
TRAINING
Training is concerned with imparting developing specific skills for a particular
purpose. Training is the act of increasing the skills of an employees for doing a
particular job. Training is the process of learning a sequence of programmed
behaviour. In earlier practice, training programme focused more on preparation for
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improved performance in particular job. Most of the trainees used to be from
operative levels like mechanics, machines operators and other kinds of skilled
workers. When the problems of supervision increased, the step were taken to train
supervisors for better supervision.
DEVELOPMENT
Management development is all those activities and programme when recognized
and controlled have substantial influence in changing the capacity of the individual
to perform his assignment better and in going so all likely to increase his potential
for future assignments. Thus, management development is a combination of
various training programme, though some kind of training is necessary, it is the
overall development of the competency of managerial personal in the light of the
present requirement as well as the future requirement. Development an activity
designed to improve the performance of existing managers and to provide for a
planned growth of managers to meet future organizational requirements is
management development.
The financial sector is one of the booming and increasing sectors in India. The
Personal Banker are one of the most powerful, efficient and effective channel
through which the company sales its various types of financial products and
company takes operational work also. It is really difficult to convince customers
and sell a single product and accomplish operational work. Whereas in my entire
project work I found my interest in working in a team, dealing with customers and
finally convincing them to buy a product.
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IMPORTANCE TO THE COMPANY:
The ultimate purpose of giving me this topic was to know about the customer‟s
perceptions about the different products of the bank, and to know about operational
process. how these products can attract them and how the company can generate
maximum profit by convincing them through personal banker and to better
understand customer requirement and to understand operational methodology.
The process of bank related transaction, bank related various terms, work
environment of HDFC Bank. Different products and services provided by the bank.
Customers‟ perception about the different products. The brand image of the bank.
What are the problems faced by customer on daily basis. How to communicate
with the customers. Different techniques of dealing with the customers. How to
convince and convert a customer into a real customer. and at the last how to better
response to the customer problem.
ORGANIZATION PROFILE
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registered office in Mumbai, India. HDFC Bank commenced operations as a
Scheduled Commercial Bank in January 1995.
PROMOTER
HDFC is India's premier housing finance company and enjoys an impeccable track
record in India as well as in international markets. Since its inception in 1977, the
Corporation has maintained a consistent and healthy growth in its operations to
remain the market leader in mortgages. Its outstanding loan portfolio covers well
over a million dwelling units. HDFC has developed significant expertise in retail
mortgage loans to different market segments and also has a large corporate client
base for its housing related credit facilities. With its experience in the financial
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markets, a strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian
environment.
BUSINESS FOCUS
CAPITAL STRUCTURE
The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up
capital is Rs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the
bank's equity and about 17.6% of the equity is held by the ADS Depository (in
respect of the bank's American Depository Shares (ADS) Issue). Roughly 28% of
the equity is held by Foreign Institutional Investors (FIIs) and the bank has about
570,000 shareholders. The shares are listed on the Stock Exchange, Mumbai and
the National Stock Exchange. The bank's American Depository Shares are listed on
the New York Stock Exchange (NYSE) under the symbol 'HDB'.
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DISTRIBUTION NETWORK
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WORK PLACE TRANSFORMATION
believe in
Every successful organization have their own strategy to win the race in the
competitive market. They use some technique and methodology for smooth
running of business. HDFC BANK also acquired the Japanese technique for
smooth running of work and effective work place organization.
Five „S‟ Part of Kaizen is the technique which is used in the bank for easy and
systematic work place and eliminating unnecessary things from the work place.
1. SORT:
It focus on eliminating unnecessary items from the work place. It is excellent way
to free up valuable floor space. It segregate items as per “require and wanted”.
2. SYSTEMATIZE:
3. SPIC- n - SPAN:
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Spic-n-Span focuses on regular clearing and self inspection. It brings in the sense
of ownership.
4. STANDERDIZE:
5. SUSTAIN:
It focuses on defining a new status and standard of organized work place. Sustain
means regular training to maintain standards developed under S-4. It brings in self-
discipline and commitment towards workplace organization.
COLOR CODING
In the HDFC BANK each department has their different color coding apply on the
different file. Due to this everyone aware about their particular color file which is
coding on it and they save their valuable time. It is a part of Kaizen and also
included in the system of the Five „S‟. Logic behind it that, the color coding are
always differentiate the things from the similar one.
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DEPARTMENT
Welcome Desk
Personal Banker
Teller
HUMAN
RESOURCES
Relationship Manager
The Bank has consistently believed that broader employee ownership of its shares
has a positive impact on its performance and employee motivation. The Bank‟s
employee stock option scheme so far covers around 9000 employees.
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MANAGEMENT
Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this,
Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing
Director, Mr. Aditya Puri, has been a professional banker for over 25 years and
before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.
The Bank's Board of Directors is composed of eminent individuals with a wealth of
experience in public policy, administration, industry and commercial banking.
Senior executives representing HDFC are also on the Board. Senior banking
professionals with substantial experience in India and abroad head various
businesses and functions and report to the Managing Director. Given the
professional expertise of the management team and the overall focus on recruiting
and retaining the best talent in the industry, the bank believes that its people are a
significant competitive strength.
TECHNOLOGY
each of its businesses, the Bank has succeeded in leveraging its market position,
expertise and technology to create a competitive advantage and build market share.
PRODUCT SCOPE:
HDFC Bank offers a bunch of products and services to meet the every need of the
people. The company cares for both, individuals as well as corporate and small and
medium enterprises. For individuals, the company has a range accounts,
investment, and pension scheme, different types of loans and cards that assist the
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customers. The customers can choose the suitable one from a range of products
which will suit their life-stage and needs. For organizations the company has a host
of customized solutions that range from funded services, Non-funded services,
Value addition services, Mutual fund etc. These affordable plans apart from
providing long term value to the employees help in enhancing goodwill of the
company. The products of the company are categorized into various sections which
are as follows:
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Recurring Deposit
Demat Account
Safe Deposit Locker
B. Loans
Personal Loans
Home Loans
Two Wheeler Loans
New Car Loans
Used Car Loans
Overdraft against Car
Express Loans
Loan against Securities
Loan against Property
Commercial Vehicle Finance
Working Capital Finance
Construction Equipment Finance
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Mudra Gold Bar
D. Forex Services
Trade Finance
Traveler‟s Cheques
Foreign Currency Cash
Foreign Currency Drafts
Foreign Currency Cheque Deposits
Foreign Currency Remittances
Forex Plus Card
E. Payment Services
Net Safe
Prepaid Refill
Bill Pay
Direct Pay
Visa Money Transfer
E-Monies Electronic Funds Transfer
Excise & Service Tax Payment
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Branch Network
G. Cards
Silver Credit Card
Gold Credit Card
Woman's Gold Credit Card
Platinum plus Credit Card
Titanium Credit Card
Value plus Credit Card
Health plus Credit Card
HDFC Bank Idea Silver Card
HDFC Bank Idea Gold Card
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Mutual Funds
Stock Brokers
Insurance Companies
Commodities Business
Trusts
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HDFC Bank began its operations in 1995 with a simple mission to be a "World-
class Indian Bank". They realized that only a single-minded focus on product
quality and service excellence would help us get there. Today, they are proud to
say that they are well on our way towards that goal. It is extremely gratifying that
their efforts towards providing customer convenience have been appreciated both
nationally and internationally.
2009
Global Finance Award 'Best Trade Finance Bank in India for 2009
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2008
Finance Asia Country Awards 'Best Bank and Best Cash Management
for Achievement 2008 Bank'
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- Asia Pacific HRM Congress: Award - First Runner up, & many more
2007
Outlook Money & NDTV Best Bank Award in the Private sector
Profit category.
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MERGER
HDFC Bank and Centurion Bank of Punjab merger at share swap ratio of 1:29 The
Boards of HDFC Bank and Centurion Bank of Punjab met on 25 February, 2008
and approved, subject to due diligence, the share swap ratio for the proposed
merger of Centurion Bank of Punjab with HDFC Bank. The Scheme of
Amalgamation envisages a share exchange ratio of one share of HDFC Bank for
twenty nine shares of Centurion Bank of Punjab. The combined entity would have
a nationwide network of 1,148 branches (the largest amongst private sector Banks)
a strong deposit base of around Rs. 1,200 billion and net advances of around Rs.
850billion. The balance sheet size of the combined entity would be over Rs. 1,500
billion. Commenting on the proposed merger, Mr. Deepak Parekh, Chairman,
HDFC said, “We were amongst the first to get a banking license, the first to do a
merger in the private sector with Times Bank in 1999, and now if this deal
happens, it would be the largest merger in the private sector banking space in
India. HDFC Bank was looking for an appropriate merger opportunity that would
add scale, geography and experienced staff to its franchise. This opportunity arose
and we thought it is an attractive route to supplement HDFC Bank‟s organic
growth. We believe that Centurion Bank of Punjab would be the right fit in terms
of culture, strategic intent and approach to business.” Mr. Aditya Puri, Managing
Director, HDFC Bank said, “These are exciting times for the Indian banking
industry. The proposed merger will position the combined entity to significantly
exploit opportunities in a market globally recognized as one of the fastest growing.
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I‟m particularly bullish about the potential of business synergies and cultural fit
between the two organizations. The combined entity will be an even greater force
in the market.” Mr. Rana Talwar, Chairman, Centurion Bank of Punjab stated,
“Over the last few years, Centurion Bank of Punjab has set benchmarks for growth.
The bank today has a large nationwide network, an extremely valuable franchise,
7,500
talented employees, and strong leadership positions in the market place. I believe
that the merger with HDFC Bank will create a world class bank in quality and
scale and will set the stage to compete with banks both locally as well on a global
level.”
Mr. Shailendra Bhandari, Managing Director and CEO, Centurion Bank of Punjab
said, “We are extremely pleased to receive the go ahead from our board to pursue
this opportunity. A merger between the banks provides significant synergies to the
combined entity. The proposed merger would further improve the franchise and
customer proposition offered by the individual banks.”
QUALITY POLICY
SECURITY: The bank provides long term financial security to their policy. The
bank does this by offering life insurance and pension products.
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TRUST: The bank appreciates the trust placed by their policy holders in the bank.
Hence, it will aim to manage their investments very carefully and live up to this
trust.
INNOVATION: Recognizing the different needs of our customers, the bank offers
a range of innovative products to meet these needs.
INTEGRITY CUSTOMER CENTRIC PEOPLE CARE “ONE FOR ALL AND
ALL FOR ONE” TEAM WORK JOY AND SIMPLICITY
PROBLEM DEFINATION:
Personal Banker were with good background human being and through rigorous
process of recruitment but still not able to perform up to the expectation level of
company, HR is not able to sort out the problem why the performance is not
coming even after giving the full marketing and operational support. The
communication technique and dealing with the customers is also a problem to the
personal banker.
PRIMARY OBJECTIVES:
SECONDARY OBJECTIVES:
PRODUCT SCOPE:
Studying the increasing business scope of the bank. Market segmentation to find
the potential customers for the bank. To study how the various products are
positioned in the market. Corporate marketing of products. Customers‟ perception
on the various products of the bank.
All the findings and conclusions obtained are based on the survey done in the
working area within the time limit. I tried to select the sample representative of the
whole group during my summer training. I have collected data from people linked
with different professional at Gorakhpur.
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RESEARCH PLAN:
PRELIMINARY INVESTIGATION:
EXPLORATORY STUDY:
RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insight into the
problem. By analyzing the secondary data, the study aim is to explore the short
comings of the present system and primary data will help to validate the analysis of
secondary data besides on unrevealing the areas which calls for improvement.
The data for this research project has been collected through self Administration.
Due to time limitation and other constraints direct personal interview method is
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used. A structured questionnaire was framed as it is less time consuming, generates
specific and to the point
COLLECTION OF DATA:
2: PRIMARY DATA: All the people from different profession were personally
visited and interviewed. They were the main source of Primary data. The method
of collection of primary data was direct personal interview through a structured
questionnaire.
SAMPLE SIZE: My sample size for this project was 50 respondents. Since it was
not possible to cover the whole universe in the available time period, it was
necessary for me to take a sample size of 50 respondents.
RESEARCH LIMITATIONS:
It was not possible to understand thoroughly about the different marketing aspects
of the Financial Consultant within 60 days. As stipend, money was not given it was
difficult to continue the project work. All the work was limited in some limited
areas of Gorakhpur so the findings should not be generalized. The area of research
was Gorakhpur and it was too vast an area to cover within 60 days.
Q1.Your Age?
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Ans.
1. 18-23 Years 10 Person
2. 24-29 Years 20 Person
3. 30-35 Years 10 Person
4. 35 Years and above 10 Person
Base 50 respondents :
Interpretation From above response it can be seen that
20% respondent‟s age are 18 to 23 years.
35% respondent‟s age are 24 to 29 years.
30% respondent‟s age are 30 to 35 years.
15% respondent‟s age are 35 to above years.
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Profession
Service
Ans.
Business 13 Person
Profession 17 Person
Service 20 Person
Interpretation From above response it can be seen that.
20% respondents Occupation is Business.
26% respondents Occupation is Profession.
54% respondents Occupation is Service.
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5% respondent‟s annual household income is more than 8 lacs.
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Interpretation From above response it can be seen that.
80% respondents are not interested to open an account with the bank.
5% respondents are interested to open an account with the bank.
15% of the respondents say that they will tell later.
Q9. Do you have all the documents which are required to open an account?
Yes
No
Ans.
Yes 15 Person
No 35 Person
Interpretation From above response it can be seen that.
60% respondents have all the documents which are required to open an
account with the bank.
25% respondents do not have all the documents which are required to open
an account with the bank
Q10. Are you aware that the bank provides you free phone banking & net banking
services. If you open a new savings account with HDFC bank?
Yes □
No □
Ans.
Yes 32 Person
No 18 Person
Interpretation From above response it can be seen that
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20% respondents are aware of it.
40% respondents are not aware of it.
Q11.Are you aware of different terms and conditions which are very much
essential to maintain an account at HDFC Bank?
Yes □
No □
Ans.
Yes 15 Person
No 35 Person
Q13. Do you know about HDFC Bank‟s recruitment policies related to personal
banker?
Yes □
No □
Ans.
Yes 38 Person
No 12 Person
Interpretation From above response it can be seen that.
41% respondents are known about HDFC Bank‟s recruitment policies
related to personal banker.
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59% respondents are not known about HDFC Bank‟s recruitment policies
related to personal banker.
CONCLUSIONS:
HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank
already has good number of employees on board and is recruiting personal banker
heavily to take the headcount to many more. It is on the brim of increasing its
customers through its attractive schemes and offer.
So, at last the conclusion is that there is tough competition ahead for the company
from its major competitors in the banking sector. Last but not the least I would like
to thank HDFC Bank for giving me an opportunity to work in the field of
Marketing and Operation. I hope the company finds my analysis relevant.
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BIBLIOGRAPHY
1. WEBSITES
www.hdfcbank.com, www.google.com
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