Product Report on

Wrist Watches

Prepared by: Nirankar Singh

PGDFM/09/003
 Definition of Product

The end result of the manufacturing process,

to be offered to the marketplace to satisfy a
need or want.
 Introduction

WATCHES

A watch is a timepiece that is made to be

worn on a person. It is usually a wristwatch,
worn on the wrist with a strap or bracelet.

3
 Display

Analog :

A numbered dial upon

which are mounted at least
a rotating hour hand and a
longer, rotating minute
hand.

4
 Display

Digital :

A digital display simply

shows the time as a number.

It had a red light-emitting

diode (LED) display.

5
 Types of Watches

1. Fashion Watches: Wristwatches are often

appreciated as jewelry or as collectible works of
art rather than just as timepieces.

2. Computerized multi-function watches:

They have awkward user interfaces due to the
tiny screens and buttons, and a short battery life.

Contd. 6
 Types of Watches (Contd.)

3. For space travel: Zero gravity environment

and other extreme conditions encountered by
astronauts in space requires the use of specially
tested watches.

4. For scuba diving: Watches may be crafted to

become water resistant. These watches are
sometimes called diving watches.

7
 Indian Watch Market
• Size: 40-45 millions pieces annually.

• Annual market(in USD): 195 millions.

• Average growth in India: Increase in 10-15 %

annually.

• But India still lower in that market compared

globally.
 Categories of Watches

• Low Price Segment: Less than Rs.500.

• Medium Price Segment: Between Rs. 500-1500.

• High Price Segment: More than Rs. 1500.

Images of Indian Watches

10
 Images of Foreign Watches
ARMANI

11
 Brand of Wrist Watches
1. Timex,

2. Citizen,

3. Casio,

4. Titan.
 Timex
• Timex watches by Timex Group USA.

Timex Formals Timex Formals Timex Sports

c401 Women Rs. 785
Rs. 990 Rs. 1465

It has basically low & medium range watches.

 Citizen
• Manufactured by Citizen Holdings Co. Ltd.

Citizen perpetual
series Citizen BL-800
Rs. 17,200 Rs. 22,900

• It consists mainly high range segment.

 Casio
• It’s a Japanese Mfg company.

Casio Standard
Casio Metal fashion Casio Proterk Line- Line
Rs. 1780 up Rs. 1045
Rs. 12700

• It consists all categories of range segments.

 Titan
• Its an Indian brand & manufacturing company.

Titan Fastrack Titan Raga

Titan Edge
Rs.1085 Rs.3560
Rs. 8650

• Titan having all range of watches.

 I am taking Titan Co’s product
• Titan is India's leading manufacturer of
watches.

• The sixth largest in the world.

• Titan watches is a joint venture between the

Tata Group and Tamil Nadu Industrial
Development Corporation.
Products under Titan Co.
Titan Raga

Titan Fastrack

Titan Sonata

Titan Edge

Titan Steel.
 Titan Raga
• Market price:-
Rs 2,000 - 5,000.

• Target customer:-
High level people.

• Local Tax:- 12.5%

• Profit margin:-
10-15%
 Titan Fastrack
• Market price:-
Rs 1,000 – 3,500.

• Target customer:-
Middle & High level
people.

• Local Tax:- 12.5%

• Profit margin:-
10-12%
 Titan Sonata
• Market price:-
Rs 250 – 1,200.

• Target customer:- Lower & Middle class people.

• Local Tax:- 12.5%

• Profit margin:-
10%

• It has over 650 models in Indian market.

• Having more than 10,000 dealers in India.

 Titan Edge
• Market price:-
More than Rs. 7,000.

• Target customer:-
High level people.

• Local Tax:- 12.5%

• Profit margin:-
15-20%
 Titan Steel
• Market price:-
Starts with Rs 2,300.

• Target customer:-
High level people.

• Local Tax:- 12.5%

• Profit margin:-
10-20%
• In the end, though India is still
considered to be a difficult market to
penetrate due to reasons like:-
Price sensitiveness and
Its largely unorganised sector.

• However, with the right planning and

the right management International &
national will do well in Indian Watch
Market.
THANK
YOU