Lakeview Ranch

A destination vacation that combines 5-star elegance with the raw and
rustic outdoor ambiance
By Jake Trechock, Zack Nussbaum, Matt Bocchi, Davis Evans
Hotel Information
• Located in Bigfork, Montana

• Overlooking Flathead Lake and the Mission Mountain Range

• 46-room property with:

• Two large ballrooms

• Three meeting spaces

• Two dining areas

• A large patio
Rates
Projected Occupancy Rate

- Summer*: 80% l Winter*: 45%

Room Type Quantity Rate Projected ADR Estimated

Revenue RevPAR

Standard 40 (20 $800 per $19,128,000 $2400 $1,310.14

single/ person, per Per year
20 night
double)

Suite 6 $1,500 per $5,379,750 $4500 $2,456.51

person, per
night
* Montana “summer” runs from Mid-June
through September, or roughly 100 days
Room Mix

Standard room (Single or Double) Suite (Single or Double)

Standard Room
• Kitchenette
• Wet bar, microwave, coffee, sink, fridge, 2 eye range
• 1 Full Bathroom
• 1 King or 2 Queen sized beds
• Balcony/porch
• 38” TV
• Large coset
Suite
1st Floor
• Full kitchen
• Living area
• 50” TV
• Fireplace
• Dining area
• ½ bath
• Wet bar
Suite
2nd floor

• 4 single king rooms/ 2 double queen rooms

• Full bath, jacuzzi tub, shower

• Walk in closet

• Balcony

• 36” Flat Screen HD-TV in each room

• Fireplace
• Guided fishing tours
• Equipment check-outs
• Nature hikes
• Horseback trails
• ATV/ snowmobile check outs
• Spa
• Shuttle services to off site
activities
Hotel Amenities
● Sporting clays
● Shooting range
● Fitness center
● Infinity pool/ hot tub
● Hunting partnership
○ Discount with Swan Mountain
Outfitters
● Golf cart check out around property
Hotel Amenities
Food & Beverage
2 Dining Areas
• Mountain View (Formal Dining)
• Dinner: 5pm- 11pm
• Dress code for dinner only (coat and tie)
• Large bar: 5pm- 2am
• The Barn (Breakfast/Lunch Cafe)
• Located in the lobby
• Breakfast: 6am- 11am
• Lunch: 12pm- 4pm
Favorites From The Breakfast Menu
● EGGS YOUR WAY - two eggs any style, and your choice of bacon,
sausage or fruit - $13
● SMOKED SALMON BENEDICT - alaskan smoked salmon, english muffin,
poached eggs, hollandaise sauce - $18
● BUILD YOUR OWN OMELET - choice of three ingredients: mushrooms,
onion, green bell pepper, red bell pepper, spinach, tomato, bacon, virginia
ham, sausage, cheddar, american or swiss cheese, with breakfast
potatoes, and your choice of toast - $16
● FRENCH TOAST served with maple syrup and powdered sugar - $15
● SHRIMP AND GRITS served with smoked bacon, sharp cheddar cheese
and gravy - $18
● GREEK YOGURT PARFAIT - homemade granola, fresh berries - $8
Favorites From The Lunch Menu
● BBQ GRILLED BISON OR BUFFALO STEAK - served rare, medium rare or
well done - comes with a side salad - $45

● LAMB CHOPS - served with mashed potatoes and green beans - $29

● SOUP OF THE DAY - New England Clam Chowder, Chicken Noodle, French
Onion, Broccoli, Potato or Tomato Bisque - $15 for regular/ $10 for side

● SALAD WITH GRILLED SALMON - served with a side salad and vegetables -
$25

● TROUT - grilled with Lemon Garlic and Herb Spices - $28

Favorites From The Dinner Menu
• PAN-FRIED TROUT - served with bacon, almonds & beetroot - $29

• BBQ MOOSE ROAST - served with baby potatoes, carrots, chopped onions,
and mushrooms - $37

• T-BONE STEAK - served with smoked Salmon and vegetables - $50

• MEATLOAF - served with steamed wild rice and vegetables - $32

• CHIPOTLE STEAK TACOS- served with shredded goat cheese and

caramelized onions - $31
Location
• Bigfork, Montana
• Top two in spending per county
• 2014- $668,136,000
• 2015- $635,420,00
• Top Place for:
• Fly fishing
• Elk hunting
• Black bear hunting
• Swan Mountain Outfitters
• Glacier National Park
Montana Tourism Statistics

Year Number of Spending by Spending by Spending by

Visitors Visitors Visitors Visitors
(Hotels) (Hotels)
% $

2014 10.9 Million 3.79 Billion 11.3% 428 Million

2015 11.7 Million 3.6 Billion 10.9% 392 Million

2016 12.3 Million 3.8 Billion 15% 570 Million

2016 Spending
Competition
In Area
• Belton Chalets
• Meadow Lake Resort
• The Lodge at Whitefish Lake
• Swan River Inn
Other Ranches
• Triple Creek Ranch
• The Ranch at Rock Creek
• The Resort at Paws Up

Flathead Lake
• Spruce Lodge
• Swan Hill B&B
• Lakeside Resort
• Best Western Plus
Technology
• Limited technology in guest presence
• State of the art technology for staff use only
• Automatic shooting clay slingers
• Biodegradable sporting clays

• New Polaris RZRs for guest rental

• Solar panels
• Cloud management
Design
• Rustic theme throughout the ranch
• Raw materials
• Western themed art
• Various wildlife mounts throughout the ranch
• Organic Colors
• Staff dress code:
• Cowboy hat
• Black button down
• Jeans
• Cowboy boots
Sales and Marketing
Target Market
• Industry Professionals

• Young families

• Retirees
Sales and Marketing
Marketing Strategies:

• Collaborations and Partnerships

• Billboard Advertising

• Social Media Presence