BJMC Part-III (Annual) 2010-12 1

SYLLABUS

BACHELOR OF ARTS IN JOURNALISM & MASS COMMUNICATION

TDC PART-III (ANNUAL)
2011 & 2012 EXAMINATION

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 BJMC Part-III (Annual) 2010-12 2

PUNJAB HISTORY AND CULTURE (1849-1970)

(Common for B.A./B.Sc. Part-III)
(Special paper in lieu Punjabi Compulsory)

Max Marks : 100 Time Allowed: 3 hours

Pass Marks: 35% in subject Total Teaching Periods: 75

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D will
have two questions each from the respective sections of the syllabus and will carry 15 marks each.
Section E will consist of 10 short-answer type questions which will cover the entire syllabus and will
carry 40 marks in all. Each short answer type question carrying 4 marks. The candidates are required
to give answer of each short answer type question in 50 words i.e. in 7-10 lines.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E. The candidates are required to give answer of each short
answer type question in 50 words i.e. in 7-10 lines.

SECTION-A
1. The early British administration, 1849-53.
2. British policies towards agriculture, industry, trade and commerce.

SECTION-B
3. Spread of Modern Education in the Punjab.
4. Socio-Religious Reform Movements; Arya Samaj, Singh Sabha and Ahmadiyas.
5. Growth of political consciousness in the Punjab upto 1907.

SECTION-C
6. A brief survey of the role of the Punjab in Freedom Movement.
7. Circumstances leading to the Partition of the Punjab, 1947.
8. Eminent Freedom Fighters of the Punjab--Lala Lajpat Rai, Kartar Singh Sarabha, Udham
Singh and Bhagat Singh.

SECTION-D
9. Great Writers and Artists of the Punjab--Bhai Vir Singh, Mohammed Iqbal, Dhani Ram
Chatrik, Mohan Singh, Amrita Sher Gill and Sobha Singh
10. A brief survey of the achievements of the Punjab since 1947 : Agriculture (Green
Revolution), Irregation, Industry, Education.
11. Re-organisation of the Punjab, 1966.

SUGGESTED READINGS
1. Fauja Singh (ed.) : History and Culture of the Punjab, Part-III, Patiala, 1987.
2. G.S. Chhabra : The Advanced History of the Punjab, Vol. II.
3. Khushwant Singh : A History of the Sikhs, Vol. II, 1839-1988, Delhi, 1991.
4. Fauja Singh : Eminent Freedom Fighters of Punjab, Patiala, 1972.
5. J.S. Grewal : The Sikhs of the Punjab, The New Cambridge History of India, Hyderabad,
1990.
6. Satya M. Rai : Heroic Tradition in the Punjab, Patiala, 1978.
 BJMC Part-III (Annual) 2010-12 3

ENGLISH (COMMUNICATION SKILLS)

One paper of 100 marks to be attempted in three hours.

No. of Teaching periods : 150 Max. Marks : 100

(Six periods per week) Pass Marks : 35%
Time : 3 Hours

Course Content :
Two Literary Texts
Composition
Environment

TEXTS PRESCRIBED
1. All My Sons by Arthur Miller. Edited by Nissim Ezekiel. Oxford University Press, New
Delhi, 1972. 33rd impression, 2005.
2. Selected College Poems (Orient Longman) Edited by Ambika Sein Gupta. The following
poems from this book are deleted :
(i) Elegy Written in a Country Churchyard
(ii) Tintern Abbey
(iii) Do not go Gentle into that Good Night
(iv) The Forsaken Merman
(v) A Prisoner of Chillon
3. An Elementary Book on Environmental Education by J.S. Yadav, R.C. Sobti and R.K. Kohli.
(Publications Bureau, Panjab University, Chandigarh) Chapters 7, 8, 9 and 10 of this book
(from Page 71 to 128) are prescribed.

TEXT FOR SUGGESTED READING

The Written Word by Vandana R. Singh (Oxford University Press, New Delhi, 2003).

TESTING

SECTION-A
Q. 1. (a) One essay type question with internal alternative on theme, incident, character, summary of
the Act or plot structure of 200-250 words from All My Sons. 10 Marks
(b) Two passages out of the given three from the prescribed play to be explained with reference
to the context. 3%2=6 Marks

SECTION-B
Q. 2. (a) One essay type question with internal alternative on theme, central idea or summary of a
poem from Selected College Poems. 10 Marks
(b) Two stanzas out of the given four from Selected College Poems to be explained with
reference to the context. 3%2=6 Marks

SECTION-C
Q. 3. (a) One essay of 300-350 words to be attempted out of given four topics which may be
imaginative, reflective, descriptive or of current interest. 08 Marks
(b) One letter with an internal alternative to be written in about 200 words. The choice shall be
between personal, business or official letter. Correct salutations shall be given credit.
08 Marks
 BJMC Part-III (Annual) 2010-12 4

SECTION-D
Q. 5. Report Writing : A report of about 100 words to be written on the given information which
may be a narrative concerning some social issue, an even/incident, some topic of current
affairs, etc. The information could also be given in the form of a dialogue on an issue of
general interest. The report should be marked by a tone of impersonality and the use of
passive voice. 06 Marks
Q. 6. C.V. (Curriculum Vitae) Writing : Students shall be asked to write a C.V. containing a brief
account of one's qualifications, previous experience, hobbies and expertise for a particular job
etc. 06 Marks

SECTION-E
Q. 7. Ten very short-answer question (five from each text) to be attempted from both the prescribed
texts, i.e. All My Sons and Selected College Poems. Answers to these questions shall be given
in about one line each. Each question shall carry one marks and there shall be no internal
choice. 1%1=10 Marks
Q. 8. Eight short-answer questions to be set from the prescribed chapters of the book on
Environment out of which the candidates shall attempt any five. Each question shall carry two
marks and answer shall be of 30-40 words each. 2%5=10 Marks
Q. 9. Development of story. This is a piece of guided composition. Candidates shall develop a story
from a given outline of 3-4 lines. The outline shall consist of brief hints regarding the
beginning, middle and end of the story. The length of the story shall be of 200-250 words.
The following may be regarded as a sample outline :
Two friends were pedaling along the road side..........Discussing future plans..........better
prospects in Information Technology.........Comparisons between Government and Private
Sector Jobs.........King Amarshakti.......South India......three sons......lazy and foolish.......King
turned to ministers for advice.........sons not ready to learn........Vishnu Sharma wise old
sage......living in forest.........sent........for........took princes to forest........told them
tales.......Panchtantra.........six months later.........princes full of wisdom. 10 Marks
Q. 10. Translate of a running passage comprising at least ten sentences from Punjabi/Hindi into
English.* 10 Marks

________
* (For Foreign Students only who do not know Punjabi)
In lieu of the passage for translation, the foreign candidates shall attempt paraphrasing of two stanzas
taken from any of the prescribed poems of Selected College Poems. This question shall be of 10 marks.

PAPER-I

PART-A : COMMUNICATION AND CULTURE

Max. Marks : 100 Theory : 60 Marks

Vica Marks : 20 Practical : 20 Marks
Pass Marks : 35% Time Allowed : 3 Hours

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D will
have two questions from the respective sections of the syllabus and will carry 10 marks each. Section
E will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and
will carry 20 marks in all. Each short answer type question carries 2 marks.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E.
 BJMC Part-III (Annual) 2010-12 5

SECTION-A
- Communication : Society and Culture
- Folk Culture in India (Folk Dance, Folk Theatre, Puppetry, Folk Song)
- Communication and human relationship

SECTION-B
- Intercultural Communication
- Cultural Change
- Transmission of Culture
- Cultural shock, Conflicts, Assimilation

SECTION-C
- Mass Communication through traditional and modern media
- Effects of Mass media on culture and society
- Media and cultural Imperialism
- Cultural Industry

SECTION-D
- Information society
- Mass society
- Mass Communication in Digital era
- Convergence
- New Information Technology and its impact on culture

Practical Exercises (20 Marks)

- Seminar and Presentations
- Folk Theatre/Street play on social issue

Note : Viva will be taken by outside experts from among the faculty of Department of Journalism and
Mass Communication, Punjabi University, Patiala.

BOOKS RECOMMENDED
1. Mass Communication in India : Kewal J. Kumar
2. Hand Book of Journalism : Vir Bala Aggarwal
3. Communication between Cultures : Larry A.
4. Media and Society : R.K. Ravindran
5. Text book of Mass Communication and Media : Uma Joshi

PART-B : INTRODUCTION TO COMMUNICATION MODELS AND THEORIES

Max. Marks : 100 Theory : 60 Marks

Vica Marks : 20 Practical : 20 Marks
Pass Marks : 35% Time Allowed : 3 Hours

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D will
have two questions from the respective sections of the syllabus and will carry 10 marks each. Section
E will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and
will carry 20 marks in all. Each short answer type question carries 2 marks.
 BJMC Part-III (Annual) 2010-12 6

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E.
SECTION-A
Importance and limitations of :
- SMCR model
- Aristotle model
- Dance model
- Osgood model

SECTION-B
- Harold Lasswell's model
- Shannon and Weavers model
- Wilbur Schramm's model
SECTION-C
- Bullet theory
- Two-step flow theory
- Theory of cognitive Dissonance
- Concept of selective attention, selective exposure, selective perception

SECTION-D
- Cultivation theory
- Agenda setting theory
- Uses and Gratification theory

Practical Exercises (20 Marks)

- Seminar and Presentations
- Application of Communication Theories and Models

Note : Viva will be taken by outside experts from among the faculty of Department of Journalism and
Mass Communication, Punjabi University, Patiala.

BOOKS RECOMMENDED
1. Theories of Mass Communication : DeFleur & B. Rokeach
2. Mass Communication Theory : Denis McQuail
3. Communication Models : Denis McQuail
4. Mass Communication in India : Kewal J. Kumar
5. Hand Book of Journalism : Vir Bala Aggarwal

PAPER-II

PART-A : RADIO AND TV PRODUCTION

Max. Marks : 100 Theory : 60 Marks

Vica Marks : 20 Practical : 20 Marks
Pass Marks : 35% Time Allowed : 3 Hours

INSTRUCTIONS FOR THE PAPER-SETTER

 BJMC Part-III (Annual) 2010-12 7

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D will
have two questions from the respective sections of the syllabus and will carry 10 marks each. Section
E will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and
will carry 20 marks in all. Each short answer type question carries 2 marks.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E.

SECTION-A
- Basic principles of audio production
- Types of microphones
- Field and studio recording

SECTION-B
- AM and FM technique
- Digital broadcasting
- Introduction to radio studio

SECTION-C
- Basic TV production technique
- Introduction to TV studio
- TV production incharge-role and responsibilities
- Indoor and outdoor shooting

SECTION-D
- Stages of production
- Types of camera angles, shots and movements
- Lighting
- Basic editing technique

Practical Exercises (20 Marks)

- Radio Production
- Review of Various Television Programmes

Note : Viva will be taken by outside experts from among the faculty of Department of Journalism and
Mass Communication, Punjabi University, Patiala.

BOOKS RECOMMENDED
1. Radio and TV Journalism : K.M. Shrivastava
2. T.V. Production : Gerald Millerron
3. The Grammar of Television Production : Davis & Weller
4. Broadcast Journalism : S.C. Bhatt
5. Broadcast in India : P.C. Joshi

PART-B : PHOTOGRAPHY AND VIDEOGRAPHY

Max. Marks : 100 Theory : 60 Marks

Vica Marks : 20 Practical : 20 Marks
Pass Marks : 35% Time Allowed : 3 Hours

INSTRUCTIONS FOR THE PAPER-SETTER

 BJMC Part-III (Annual) 2010-12 8

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D will
have two questions from the respective sections of the syllabus and will carry 10 marks each. Section
E will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and
will carry 20 marks in all. Each short answer type question carries 2 marks.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E.

SECTION-A
- Principles of photography
- Major types of camera-Point and shoot, Auto-focus, Polaroid, Traditional SLR still
professional camera
- Text Vs Photograph

SECTION-B
- Types of Camera Lenses : Normal, Wide, Tele, Zoom
- Use of Digital Cameras in Press photography
- Qualities of a good photojournalsit

SECTION-C
- Evolution of Indian cinema
- Film as a medium
- Film vs Television
- New trends in Indian cinema

SECTION-D
- Basics of screen grammar
- Single and multi-camera shoots
- Similarities and difference between principles of still and video photography

Practical Exercises (20 Marks)

- Theme based photography
- Photo Feature

Note : Viva will be taken by outside experts from among the faculty of Department of Journalism and
Mass Communication, Punjabi University, Patiala.

BOOKS RECOMMENDED
1. Photojournalism : Harvey Bilker
2. Press Photography : Robert Rhode, F. McCall
3. Advanced Photography : Langford
4. Script to Screen : Sharma Koshik
5. How to read a Film : James Monaco

PAPER-III

PART-A : MEDIA ORGANISATION AND MANAGEMENT

Max. Marks : 100 Theory : 60 Marks

Vica Marks : 20 Practical : 20 Marks
 BJMC Part-III (Annual) 2010-12 9

Pass Marks : 35% Time Allowed : 3 Hours

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D
will have two questions from the respective sections of the syllabus and will carry 10 marks each.
Section E will consist of 10 short-answer type questions which will cover the entire syllabus
uniformly and will carry 20 marks in all. Each short answer type question carries 2 marks.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E.

SECTION-A
- Management-Definition, nature and need of management
- Management functions
- Planning-Definition, Process and Importance

SECTION-B
- Foundations of behaviour-Attitudes, Personality and Learning
- Leadership-Importance and major types
- Contemporary issues in Leadership-empowerment, gender leadership, Leadership
style across the culture, motivating employees

SECTION-C
- Media organisations : Types (Newspapers, Magazines, Radio, Television, Internet)
- Importance of media organisations
- Ownership patterns of Media organisations

SECTION-D
- Economics and marketing of newspapers and magazines
- Sources of Revenue in a Newspaper and TV organisations
- Importance of entrepreneurship and sources of finance

Practical Exercises (20 Marks)

- Visit to various media organisations
- Group discussion

Note : Viva will be taken by outside experts from among the faculty of Department of Journalism and
Mass Communication, Punjabi University, Patiala.

BOOKS RECOMMENDED
1. Media Management in India : Dibakar Panigraby
2. Newspaper Management in India : Gulab Kothari
3. Hand Book of Journalism : Vir Bala Aggarwal
4. Newspaper Organisation and Management : Herbert Lee Williams

PART-B : MEDIA TECHNOLOGY

Max. Marks : 100 Theory : 60 Marks

Vica Marks : 20 Practical : 20 Marks
Pass Marks : 35% Time Allowed : 3 Hours
 BJMC Part-III (Annual) 2010-12 10

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of five sections : A, B, C, D and E. Sections A, B, C and D will
have two questions from the respective sections of the syllabus and will carry 10 marks each. Section
E will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and
will carry 20 marks in all. Each short answer type question carries 2 marks.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt one question each from the sections A, B, C and D of the
question paper and the entire section E.

SECTION-A
- Introduction to media technology
- Historical perspective of internet
- Basic understanding of internet and world wide web

SECTION-B
- Types of internet connections-LAN, WAN, MAN
- Internet as information superhighway
- Bolgs, e-mailing, messenger and other social networking sites

SECTION-C
- Introduction to Corel Draw and application
- Process of creating pages by using page layout application Pagemaker/Quark Express
- Editing a digital image with Photoshop

SECTION-D
- Cyber journalism
- Merits and demerits of cyber journalism over traditional newspapers
- Socio-economic impact of cyber journalism

Practical Exercises (20 Marks)

- Surfing Internet
- Editing digital images with Photoshop

Note : Viva will be taken by outside experts from among the faculty of Department of Journalism and
Mass Communication, Punjabi University, Patiala.

BOOKS RECOMMENDED
1. Easy Computer Basics : Michael Miller
2. Computer Graphics : D. Harm, Barker
3. Computer Communication : W. Stalling Edilun
4. Information Technology : Danis P. Curtin
5. ABC of the Internet : Crumilish