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Project Concept 3
Market Potential 4
Growth Drivers 6
Gujarat – Competitive Advantage 7
Project Information 10
- Location/ Size
- Infrastructure Availability/ Connectivity
- Raw Material/ Manpower
- Key Players/ Machinery Suppliers
- Potential Collaboration Opportunities
- Key Considerations
Project Financials 19
Approvals & Incentives 20
Key Department Contacts 22
Page 2
Project concept
The concept
The project envisages setting up of fruit processing unit based on the
raw material strength of Gujarat such as chickoo, pomegranate,
mango, etc.
The manufacturing unit can focus on pulp, squash/ juices, jam &
jellies, pickles, etc.
Fruit processing
Processing is one of the most effective solutions to reduce wastage. In India processing of fruits
and vegetables is extremely low and is below 2%. Value addition to the raw produce is only 7%
compared to as much as 23% in China, 45% in the Philippines and 88% in the UK.
Thus the processing industry holds tremendous potential not only for contributing to the GDP but
also for generating employment in rural areas and business opportunities for entrepreneurs.
There are various fruit processing technologies such as canning, dehydration, pickling,
provisional preservation, bottling etc. With the advent of technology and preservatives, shelf life
of such products has gone up and they can be preserved for many months with proper packing.
Page 3
Market Potential
Global market overview – In the developed nations consumers have become more health
conscious which has increased appetite for processed fruits.
In the developing world, the expansion of middle-classes have led to increased durable good
ownership rates. As a result, economic growth and rising incomes have led to expanding demand
for products within this segment from the past 5 years.
Canned fruit and vegetables Frozen fruit and vegetables Juices,salads etc. Dried and dehydrated
Source: IBIS World Industry Report 2016
Processed food production by region 2015/16
India and
central Asia
Some key trends in global processed food
South East 5%
Asia Others production are-
7% 5%
Approx. 36% of the processed food industry
South America revenue comes from frozen fruits and vegetables
9% Europe
42%
Total: Low-tech fruit and vegetable processors, such as
100% fruit driers, exist in almost every country in the
North America world whereas high-tech, large-scale fruit and
12% vegetable processing operations are concentrated
North Asia primarily in Europe and Asia
20%
Presence of production zones in Europe and Asia
Source: IBIS World Industry Report 2016 have helped them remain at leading positions
Page 4
Market Potential
Page 5
Growth Drivers
Page 6
Gujarat - Competitive
Advantage
Availability of raw material
Fruit production in Gujarat is growing at a Fruit production in Gujarat
long term CAGR of 12% y-o-y. 7,522
8,413 8,002
Gujarat is the 3rd largest producer of fruits in
India with the highest productivity of 22 1,829 2,347
MT/Ha in 2013-14.
It accounts for 9% of country’s total fruit 1991-92 2001-02 2011-12 2012-13 2013-14
production. Source: Indian horticulture report 2015
1 2 3 4
Fruit bowl of the
country – high raw
material availability
Agri-marketing
infrastructure
Agriculture
development
Industries department,
Amendment of Gujarat Gujarat government
witnessed above
Gujarat is the3rd APMC Act, in 2007 has aggressively
average growth rate of
largest producer of made provisions for engaged in liberalizing
Gross State Domestic
fruits in the country and direct procurement markets. Gujarat Agro
Product (GSDP) from
has the highest from fields, contract Industries Corporation
agriculture and allied
productivity. farming etc. The state Ltd. (GAIC) is specific
activities. During the
Majority of production has approximately 400 to food processing.
period 2005-06 to
is focused in Apples, cold storages with a
2011-12, the national
Banana, Sapota, total capacity of
average was ~4%
Mango and Papaya approximately 12.70
while that for Gujarat
varieties Lakh MT .
was 5.5%.
Page 7
Gujarat - Competitive
Advantage
Citrus fruits Pomegranate Chikoo
District Production District Production District Production
Mehsana 98,008 Kutch 23,310 Navsari 76,140
Bhavnagar 71,000 Banaskantha 12,920 Junagadh 46,570
Anand 68,764 Sabarkantha 12,750 Bhavnagar 39,060
Baroda 37,879 Baroda 7,110 Valsad 28,160
Kheda 31,206 Mehsana 4,730 Surat 22,210
In terms of availability of raw material, South Gujarat is more concentrated and various varieties
of fruits can be made available from a radius of 250 kms from any point in South Gujrat.
Major fruit producing pockets of Gujarat
Banana
Papaya
Mango
Citrus
Pomegranate
Chikoo
Page 8
Gujarat - Competitive
Advantage
Favourable consumer demographics
Gujarat, with 42.6% of its population residing in the urban areas, is among the top
three urbanized states in the country (as per Census 2011).
Flourishing Economy
Gujarat contributes 7.2% of the Nation GDP and shows leadership in many areas of
manufacturing and infrastructure sectors. Gujarat’s SDP (State Domestic Product) at
current price registered a growth of 11% during the year 2014-15.
Page 9
Project Information
Mangdalla Nargo
Mundra
Anand Bhavnagar Vansi Borsi
Ahmadabad
Veraval Hazira
Dahej Vadodra
Dahej Dahej
Page 10
Project Information
Project Location
Gujarat Agro Infrastructure Mega Food Park, Surat is an industrial estate focussed exclusively at
the food processing sector. The food park provides enabling infrastructure and mechanisms to strengthen the
Agricultural value chain, bringing together Farmers, Food Processors and the End Consumers such as
Wholesalers, Retailers & Exporters. The Park provides excellent infrastructure and facilities to enable the industry
in reducing the input costs and meeting the regulatory and trade related compliances with respect to quality ,
environment and social standards.
Statutory Approvals
Constructed Promises
Minimum setup effort
Power supply
Warehousing
Central Processing Centre: Cold storage facility of 5000 MT is available
Primary Processing Centre: Cold storage facility totaling 5000MT is
available
catchment area on "Pay as you Use" basis especially with Automated
Staking Facility is also available.
QC High-Tech laboratory
A High Tech Laboratory is to be set for Units to use on "Pay as you Use"
basis.
Testing Parameters
- Physical
- Microbiological Testing
- Chemical Testing
- Pesticides Testing
Other Facilities
Food testing laboratory IFQ line, capacity of 2 Tonne/Hr.
4 reefer vans & 4 other vehicles Availability of plug and play sheds
Pulping line (frozen) with capacity of 1Tonne/Hr. Larger plot sizes,2000-6000 sq. meters
Ancillary support systems 50% ground coverage is permissible
Page 12
Project Information
Infrastructure availability
Logistics & connectivity
All the six regions are well-connected with each other in Gujarat as well as other cities in
India
Rail Road
The total length of railway lines in the The state is well connected with district
state is 5,188 route km. roads, state highways and national
Three projects, namely Viramgam- highways.
Surendranagar-Pipavav; Gandhidham- National Highways:NH-8A and State
Palanpur and Mundra-Adipur were been highways ease the transportation.
taken up under Private Sector
Participation (PSP) mode.
Air Port
Utilities
Water Power
Page 13
Project Information
Packing and
Filing Storage
cooling
Squash
Squashes are sweetened juice of fruits containing minimum prescribed quantity of
pulp. As per Indian Standards, squash should contain at least 25 per cent (by
volume) of fruit juice. The squashes are consumed after dilution by drinking water in
1:3 ratio. These beverages contain added flavours and permitted class II
preservatives. Since preservatives are added in adequate quantities, the shelf life of
squashes is fairly longer at room temperature.
Page 14
Project Information
Process
Cooling Storage Packaging
retorting
Pickle
Pickling is a process of preservation by fermentation. The fruits and vegetables are
immersed in 5%–10% salt solution (brine) leading to lactic acid fermentation. The
natural sugars present in fruits and vegetables are converted to lactic acid at 25°C.
The fermentation process takes a few weeks finishing at about 1% acidity of final
product. In India, spices and edible oils are used in pickle making. The spices and
edible oil inhibit growth of undesirable micro flora in the product and also gives a
desirable flavour.
Process flow for pickling:
Peeling,
Washing & Curing/
cutting, Blending bottling
cleaning brining
slicing
Page 15
Project Information
Key players
Name of the Key products (in fruit Location and website
player processing)
Unilever Brand Kissan: jams, ketchups India
and squashes
https://www.hul.co.in/brands/our-
brands/kissan.html
Page 16
Project Information
Page 17
Project Information
Key considerations
Page 18
Project Financials
Project cost
Project components & specifications Cost (INR lakhs)
Land (Area: 0.5 acres i.e. 2023.4 square meters) 60.7
Rate: (INR3,000 per sq. mtr. as of May 2016)1
Development cost (plant area, office, godown, lab, service area etc.) 5.0
Utilities
Utilities Est. quantity per day
Power As per requirement
Water 1000 liters
Page 19
Approvals & Incentives
6 Registration with District Industry Centre (DIC) for as Small and Medium Enterprise
7 Application to State Electricity Board/ Authority for sanction of requisite power load
Page 20
Approvals / Incentives
The Gujarat Government defines Agro industries in its Agro industrial policy as units
which add value to agriculture products/residues, both food and non-food, by
processing into products which are marketable or usable or edible or by improving
storability or by providing the link from farm to the market or part thereof. Agro
industry also includes Hi-Tech and Bio-technology based agriculture.
Skill enhancement:
Provides assistance at the rate of 50% of fee paid, subject to maximum of INR 10 thousand per
employee on obtaining industry recognized skill certifications from recognized institutions.
Page 21
Agricultural & Processed Food Products Export Development Authority
http://apeda.gov.in/apedawebsite/
Industries Commissionerate
www.ic.gujarat.gov.in
This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope.
It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.