Strength

On-demand customer : 200000 ojek and taxi driver,

1 35000 food merchants, 3000 service providers

2 Operate in 14 cities in Indonesia

Customer just click on gojek apps to having gojek

3 services

Choose the nearest available gojek to pick up the

4 order

5 Has offer lady jek option

6 Allowed customer to pay either cash or credit card

7 Gojek retained 20% of the fare as commision

Offered fare pricing, eliminating the hassle of

8 negoting
Highly competent managers with overses
9 experience and local knowledge

Gojek and partners -> there is no traditional

employer and employee. Agreement could be
terminated by either one of parties and based on
10 mutual understanding

The gojek drivers get healthcare insurance and

11 automotive insurance from Allianz

12 1600 employees and 200000 drivers in 2016

Go-food was the second largest on-demand food

13 delivery services in the world outside of China
 Optimise cash burn and improve its bottom line ->
reducing overall subsidies over 70% in Q1 2016 and
14 still maintaining steady volume growth

GO-LIFE
Strength

Aimed to provide in demand personal services to

1 meet local needs

Ensure quality services by client ratings and

feedback to enhance the professionalism of service
2 providers

In August there were 15000 service providers in

3 major Indonesian cities for go-life

Go-Jek as a whole
Strength

Try to cross-integrate and cross-facilite to customer,

drivers partners, merchant, service providers ->
have better experience. Complete end-to-end
integration of go-jek and go-life technology
1 platforms
2 Improve work productivity
new job opportunities in Indonesia informal
3 economy
Bridged socio-economic classes to offer a range of
4 on-demand services

Metrics on drivers and individual services providers

5 closely tracked and monitored in Go-Jek
Weakness

There is no standardization in operational Gojek

Manage the expectations of Go-Jek drivers -> with

more people coming on board as Go-Jek drivers ->
precoccupied with the chasing income

Compromising the quality of services

Drivers and service provides -> kesulitan in Go-Jek

services misal perumahan dengan security yg
tinggi

Go-jek reduced rate -> sparking a protest at Go-

Jek Yogyakarta office -> drivers struggled to cover
smartphone, gasoline, motorcycle maintenance
cost

Performance criteria more stringent and hard to

achieve -> to get bonus -> 70% acceptance rate
per day
Weakness

Weakness
Opportunity

Backed by heavyweight investor and valued at USD 1.3 billion

Jakarta infamous gridlock (macet)

The inefficienct of tradisional ojek that only pick up average of six

people

There were over 20 million booking in gojek platform in 2016

Huge demand due to bad traffic in Indonesia cities

Jakarta Surabaya Bandung Denpasar Bogor are listed in worst traffic

cities in the world

Poor transport infrastructur

The fourth largest mobile cellular subcription with 325 million

mobile connection. Indonesia had 88.1 million active internet users,
36% of the population carried smarthphone
Opportunity

Helped by huge succes of Go-Jek so the new entity powered by Go-

jek, cause has built strong capability and trusted

Demand side : launch promotional initiaves to expand customer

base and the referral program effective in growing its customer base

after one year operation, go-glam go-massage go-clean achieved

double digit growth every month. Customer ratings were also at
90%level -> high customer satisfaction.

Opportunity

The sheer number of transactions -> generates enormous amount

of data for Gojek
Data driven -> analysis revolved customer, drivers, merchant

Go-pay quickly popular e-wallet

Supplu side : huge numbers of drivers, delivery men, make-up artist,
cleaners

Demand side : middle and upper class consumers with considerable

buying power whose needs were unmet due to deadful traffic and
inefficient information flow
Expanded market exponentially by allowing every single driver to go
and shop to buy food for their end consumers
Empowering hundreds of thousand micro entrepeneurs

The availability of cas pool of labour in informal economy -> key to

Go-jek ability to scale up its fleet of service worked so rapidly
Threads

Lack of clear regulations for new ride-hailing

services disrupted traditional ojek industry

Grab -> free ride and undercut go-jek

promotion

Grab get USD750 million in funding partners,

while go-jek only get USD 500 million
Threads

Supply side problem : to understand the

requirement and definition of personal
services then factoring these requirement into
user interface design in apsi

Dealing with individual services providers in

the informal sector -> different from typical
business deals. When recruiting and selecting
these individual service providers -> Skills and
mindset ??

Needs the close connection with the

consumers and push things creatively trough
product innovation and campaign

Many campaign had been held such as

Ramadhan campaign, donation itmes using
go-box and go-send also utiliting go=pay as
payment for cash donations

Threads