Jenna education

Mytton
UNIVERSITY OF WISCONSIN-MADISON
Bachelor of Arts-Journalism, Dual-Major in journalism, with emphases in strategic
communication and reporting, and political science (2014-2018)

experience
contact SOCIAL MEDIA & MARKETING INTERN

Jenna Mytton Sortis Digital Marketing , January 2018 - Present

Assist with brand monitoring tactics and researches social media trends
mytton@wisc.edu
Generates monthly reports to track client brand performance
(920) 250-0227 Collaborates with agency specialists to develop social media calendars,
Madison, WI  SEO/PPC campaigns and web conversion tactics
Writes content for blogs, social media, and pay-per-click campaigns
portfolio ENGAGEMENT EDITOR & SOCIAL MEDIA MANAGER
jennamytton.weebly.com The Daily Cardinal, December 2016 - Present
Manages Facebook, Twitter and Instagram for UW-Madison's oldest
skills student newspaper and analyzes performance 
Generated an 13.3 percent increase in total followers from January 2017
SOCIAL MEDIA
to February 2018
MAC/PC OS
Assisted in creating engagement benchmarks as The Daily Cardinal
ADWORDS transitioned to a digital-first publication
PHOTOSHOP
INDESIGN PUBLIC RELATIONS DIRECTOR
QUALTRICS Curb Magazine, September 2017 - December 2017

COPYWRITING Controlled the image of Curb magazine through external communications

with partners, community media and donors
IMOVIE
Assisted the business team in fundraising over $11,000 through
SEO advertising sales, fundraising events and crowd-funding efforts
DRUPAL Planned, hosted and executed fundraising events and annual launch party
SPANISH Created social calendars and content for Curb's social media accounts in
order to drive traffic to the website

coursework Increased engagement by more than 2,300 percent

• Magazine Publishing
    →PR Director
• Digital Media Strategies
    →Digital Strategist for            University Housing Residence Life, August 2016 - Present
        FOX Sports University
• Account Planning & Strategy
    →Account Planner
Strategic Communication
    →Research Director
    →Winning Pitch
involvement
• Center for Journalism Ethics
    →Social Media Fellow
• Badger Volunteers
    →Literacy Tutor
• University Housing
    →House Fellow (RA)
    →Conference Assistant
    →Student Staff Selection
    →Common Read Committee
    →Program Assistant
leadership
HOUSE FELLOW (RA)
Works with a team of 17 to support physical, social, academic and mental
well-being for 600 diverse residents in Ogg Residence Hall
Organizes and distributes weekly newsletters to communicate information
Promotes University Housing's core values and highlights campus resources
Plans and hosts events related to academic excellence, involvement,
diversity and inclusion
CONFERENCE SERVICES ASSISTANT
University Housing Conference Services, April 2017 - August 2017
Welcomed more than 16,000 domestic and global guests to University
Housing during May-August for professional and pre-college programs
Managed programs, banquets and events for conference guests by creating
pre-arrival summaries and leading pre-conference departmental meetings
Supervised the service of over 20 groups by coordinating housing, meal
and conference plans