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The very idea that colors, when used properly in advertsing, can influence
the consumers behaviour is a matter of utmost interest. A lot of controversy
is created between the people who believe that colours are associated to
specific place and time in our brains -and thus convey certain emotions-,
and the people who think that it is as accurate as crystal reading.
Blue, can stimulate the feeling of trust in the watcher. You ‘ll notice that
blue is predominantly used by large corporations (banks, finance related
businesses etc.) and that is because it conveys loyalty, intelligence,
efficiency and stability. It is no secret that worldwide established
companies that aim to assure people into trusting them use blue in their
logo. (e.g. FB, Nordea)
Black, Grey are the colors that some people disagree with, when utilised
into an advertisement campaign since the shades of black is said to cause
depression and are known as the colors best described as the mood of
anxious or depressed people. Despite the fact we can argue just by
referencing how wonderfully the colors are being displayed in paramount
companies or famous platforms such as Apple and Wikipedia.
Studies have also shown that ‘’90% of all purchasing decisions are made
subconsiously’’ which means that if a company uses the right tools and
does the right research before launching a product or a campaign, success
is inevitable. ‘’To put it this way: brands and products that evoke our
emotions, like Coca-Cola or Apple, always win’’
To demonstrate the Importance of the visual factors and how much they
influence the buyers decision, even further:
1. References