Effect of Budget Changes on CPA For Ad Sets Where:

By CompanionLabs, an accredited Facebook Marketing Partner ▪ Audience Size: Less Than 2.5M
© 2017 CompanionLabs Systems, Inc. ▪ Starting Budget: Greater Than $15
▪ Manual Bid Levels: Low, Mid, High

Finding: No drastic difference in CPA

Change for Budget Changes that are
less than 250% of the starting budget.

Bid Levels
Effect of Budget Changes on CPA For Ad Sets Where:
By CompanionLabs, an accredited Facebook Marketing Partner ▪ Audience Size: Less Than 2.5M
© 2017 CompanionLabs Systems, Inc. ▪ Starting Budget: Less Than $15
▪ Manual Bid Levels: Low, Mid, High

Finding: CPA degradation happens

sooner and more dramatically when
starting with smaller daily budgets.

Bid Levels
Effect of Budget Changes on CPA For Ad Sets Where:
By CompanionLabs, an accredited Facebook Marketing Partner ▪ Audience Size: Less Than 2.5M
© 2017 CompanionLabs Systems, Inc. ▪ Starting Budget: Greater Than $15
▪ Manual Bid Levels: High

Finding: At the higher CL bid levels,

CPA Change is actually lower when
increases range between 50% - 250%
than below 50%.

Bid Levels
Effect of Budget Changes on CPA For Ad Sets Where:
By CompanionLabs, an accredited Facebook Marketing Partner ▪ Audience Size: Less Than 2.5M
© 2017 CompanionLabs Systems, Inc. ▪ Starting Budget: Greater Than $15
▪ Manual Bid Levels: Mid

Finding: At the middle CL bid levels,

CPA Change is significantly less
when budget increases are less than
100%.

Bid Levels