Optimizing Google’s

Delivery System
Shreyes Balebail
 “
We’re more committed than
ever to the environment, and
we ... all have critical roles to
play in ensuring that we have
clean air, water, soil, and
healthy forests.

Urs Hölzle (Senior Vice President of

Technical Infrastructure Google)
Current Return Process
+
▹ Print out return slip
▹ Ship package to Google Storage Center +
▹ Temporary replacement shipped to you 3

▹ Ship temporary replacement to Google +

Storage Center
▹ New & fixed replacement shipped to you
=
Causes packaging waste and emission waste

▹ Distance from San
Francisco, CA to Austin,
Texas: 1,575 miles
▹ 1.1 lbs of CO2 per 2,204
lbs per .6 miles
▹ 1.31 CO2 lbs per lb of
shipment per mile
▹ Pixel phones sold in
▹ Phone returns:
2017: 4,000,000 units
2,000,000
▹ Weight per package: 5
▹ Return process shipping:
lbs
4 package deliveries
▹ Total weight of
▹ Total deliveries:
packages: 20,000,000
8,000,000
lbs
▹ Total weight:
▹ Total CO2 emissions for
40,000,000 lbs
shipment of phones:
26,200,000 CO2 lbs ▹ Total: 52,400,000 CO2
lbs

▹ Business shipping cost:

▹ Total CO2 by Google: 78,600,000 lbs $5 per package
▹ Total CO2 by world yearly: 10,000,000,000 lbs ▹ Total Pixel 2017 shipping
▹ Relative Google emissions: 0.786% costs: $60,000,000
Areas for Issues

▹ Shipping can take

up to 30+ days
▹ Packages get lost
and misplaced 5

▹ Double charging
customers
▹ Replacement still
doesn’t work
Google Store

▹ Physical store like

Apple Store
▹ Proven to work
▹ Local hotspots for
all things Google

▹ $10 million to
open one physical
store
Google Data Centers / Financing

▹ Google data center uses 50%

less energy than average
▹ Diverted 86% of waste from
global data center
operations away from
landfills

▹ License optimization
hardware and services to
companies
Charge $100,000 per
server
Sticky Ideas

▹ Core: Make a more

efficient and
sustainable delivery
system & help other
companies be green

▹ Credible: Data from

Google, Apple, Cisco,
auditors, analysts,
investors, scientific
journals, and chats
Triple Bottom Line
▹ Minimize mail deliveries
Reduces CO2 emissions & delivery costs
▹ Google Stores serve as local service and delivery drop off
stations
Better customer service to physically meet and improve
turnaround times
▹ License software & hardware to other companies to earn
money to open stores
Easy way to profit from existing infrastructure