powering the ROC

Revenue Assurance Success Story at Reliance

Communications

Reliance Communications partners with Subex for Revenue Assurance best

practices – a case study

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 powering the ROC www.subexworld.com

About the Customer

Reliance Communications is one of India’s largest information and communications service providers (CSP) with
over 48 million subscribers.

It offers a complete range of integrated telecom services. These include mobile and fixed line telephony broadband,
national and international long distance services, data services and a wide range of value added services and applications
aimed at enhancing the productivity of enterprises and individuals.

Challenges
Reliance Communications already had a Revenue Assurance unit set up, but as they used to perform manual data
reconciliations, the scope of their Revenue Assurance activities were severely limited, taking into account that they had a
load of over 1.2 billion CDRs per day.

The CSP had a fast expanding subscriber base which led to increased difficulties in tracking all the leakage issues that were
cropping up in their network. Apart from the usage issues, there was also a challenge of ensuring the subscription data
integrity across their internal systems. Also, the Revenue Assurance department did not have a clear view of network
operational efficiencies, as most of the information was extrapolated from various sources, leading to a skewed overall
picture. The analysts were aware of issues in the network due to congestion, erroneous & erratic CDR generation, data file
corruption etc., but they were not able to quantify the issues on a daily basis.

Another challenge was in their Voucher segment. Earlier the analysts used to manually extract data from various system
elements and perform reconciliations on the limited set of data, which had restricted scope due to the large volumes and
the extensive rule based analysis. It was necessary to accurately reconcile the voucher information.

The RA department was only capable of extrapolations of existing issues, rather than proactively monitoring the business
impacts of the same and identifying the root causes of various issues.

Existing RA infrastructure was not capable of scaling up to match the sharp increase
in the subscriber base or identify the increasingly complex nature of revenue
leakage

Solution
In Subex, Reliance Communications found a partner with best in class technology, industry leading domain expertise and
excellent local support. CSP decided to automate & consolidate the Revenue Assurance processes and implemented ROC
Revenue Assurance.

With ROC Revenue Assurance, CSP was able to automate most of the tasks that the RA analysts used to perform manually.
This ensured that analysts can now dedicate their efforts towards searching for new areas of revenue leakage. This was
extremely beneficial for the Prepaid Voice segment (due to the massive volumes that needed to be analyzed) as well as the
Prepaid Voucher segment (where the voucher records needed to be reconciled using the rule-driven process).

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The output of the audits performed on the system was converted into understandable reports and dashboards.
Furthermore, the discrepancies were classified into appropriate buckets, which were easier to analyze and send out as
proof of issue to different network elements and BSS systems.

Data matching capabilities helped the CSP immensely for subscription assurance, as analysts were able to get a
comprehensive listing of missing information by source, by looking at a single screen which contained the results of record
level reconciliations between the billing and provisioning systems.

Subex also provided customized reports specific to network operational efficiency, in terms of number of generated files,
CDR accounting within each file, transfer success between network elements etc. Subex also provided auto-generated
reports for Call Continuity, which was an effective way for the customer to view CDR generation rates at all of its switches
trended on a 24 hour timescale.

With the help of the customized dashboards, the operator was able to see at a glance the overall health of its network, with
specific dashboards created for various levels as well as functions (e.g. RA Dashboard, Operational Dashboard).

ROC Revenue Assurance helped automate most manual tasks, carried out
reconciliations between billing & provisioning systems and generated customized
reports

Overall Benefits
The CSP’s Revenue Assurance department underwent a radical change after the introduction of ROC Revenue Assurance
into their core processes. It helped them better understand the network and plugged the revenue leakages. Both CSP and
Subex expect the partnership to continue and the use of ROC Revenue Assurance to expand across the enterprise.

Reliance Communications saw following benefits from the installation:

Automation of Revenue Assurance processes improved the overall operational efficiency

Analysts’ productivity was substantially enhanced with innovative features such as Control point search, Drill down
to raw records & ROC Revenue Assurance’s data matching capabilities
Unique root cause analysis enabled the close loop approach of Monitor, Analyze & Correct
Substantial savings were recorded through real-time KPI tracking
Introduced a strong process flow for reconciliation using audits

Increased efficiency due to automation of the RA process along with substantial

savings achieved through accurate reconciliation, root-cause analysis and real-time
KPI tracking

02 © 2010 Subex Limited

 About Subex
Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service
providers (CSPs) to achieve competitive advantage through Business Optimization and Service Agility - thereby enabling them to better
operational efficiency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations Center
(ROC) – a centralized approach that sustains profitable growth and financial health through coordinated operational control.

Subex’s product portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber
centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and
interconnect / inter-party settlement. Subex’s customers include 36 of the world’s 72 biggest* telecommunications service providers. The company
has more than 300 installations across 70 countries.

* Forbes’ Global 2000 list, 2009

For more information please visit www.subexworld.com

www.subexworld.com

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