Q1.

A company that offers on-site repair within the stipulated 2 hours mentioned in the
contract is an example of a company that is competing on _______ competitive
dimension
a) flexibility
b) process quality
c) coping with changes in demand
d) delivery reliability
e) delivery speed

Answer: (d)

Q2. A criterion that differentiates the products or services of one firm from another is
called:
a) an order qualifier
b) a sure winner
c) It’s core competence
d) a comparator
e) an order winner

Answer: (e)

Q3. Place the McDonald's fast food chain within the following matrix:

Answer: (a)

Q4. Which of the following is not an operations “strategy” decision for Singapore
Airlines?
a) Should we invest in new cargo handling technology?
b) When should we phase out the older aircraft to react to the forecast?
c) What services really matter to our long haul customers?
d) How many internet points should we have in our Changi business lounge?
e) What is our overall capability in providing business services compared to
competitors?
Answer: (d)
Q5. Which of the following is not virtual integration (in Dell’s terminology)?
a) Treating suppliers as if they are inside the company
b) Supplier systems are linked in real time to Dell’s
c) Suppliers participate in design meetings and product launches
d) Dell owns all assets across the supply chain
e) Sharing design databases with suppliers

Answer: (d)

Q6. Which of these are the criteria of totally responsive supply chains?
a) Lowest cost focus, quality based supplier selection
b) Supplier selection based on speed, quality and flexibility
c) High capacity utilization, modularity
d) Quick response, standardized product design
e) Lower margin pricing

Answer: (b)

Q7. Place the following companies within the following efficient-responsiveness

spectrum of supply chain (a is fully efficient, b is somewhat efficient, c is somewhat
responsive, d is fully responsive). For example, if you feel Dell’s supply chain is fully
efficient, you choose (a).

a b c d

(i) DELL : (a), (b), (c), (d), Answer: d

(ii) SPORT OBERMEYER: (a), (b), (c), (d), Answer: c
(iii) TATA STEEL : (a), (b), (c), (d), Answer:a
(iv) IKEA : (a), (b), (c), (d), Answer:b

Q8. What were the roles of Obersport and Sport Obermeyer in the apparel supply chain
for Sport Obermeyer?
a) Obersport – producer, Sport Obermeyer – supplier
b) Obersport – supplier, Sport Obermeyer – producer
c) Obersport – channel coordinator on supply side, Sport Obermeyer – channel
coordinator on customer side
d) Obersport – reseller, Sport Obermeyer – seller
e) Obersport – producer, Sport Obermeyer – distributor

Answer: c
Q9. Dell uses _______ channel strategy for distributing its PCs
a) Superstore
b) Reseller
c) Dealer network
d) Service agents
e) Direct Sales

Answer: e

Q10. Which of the following is not an objective of ITC behind E-choupal initiative?
a) Better quality
b) Profit
c) Growth of IBD
d) Spreading awareness on use of information technology (IT)
e) Social benefit by empowering the farmers

Answer: d

Q11. Consider a distributor of TV sets. Whenever he places an order for TV sets, there is
a fixed ordering cost of Rs 45000 which is independent of order size. Annual inventory
holding cost is Rs 2000. Average annual demand is 10000. Find the EOQ to minimize the
total ordering and holding costs.
a) 601
b) 651
c) 671
d) 701
e) 1001
Answer: c