Beruflich Dokumente
Kultur Dokumente
INTA306
Week 5 Assignment 2
Pro. Kerdasha
Jesse Rotz
2/1/2018
Owner: Jesse Rotz Figure 1
Location: Washington D.C.
Business Type: Sole proprietorship
Business Business Description: Independent design firm. Rotz Design
will be a residential and commercial interior design firm that
Summary focuses on providing minimalist, understated, and
contemporary spaces in order to achieve the “less is more”
approach established by Mies van der Rohe. The goal of the
firm is to show the client the benefits of maximizing space
and putting emphasis on the things that mean the most to
them, while solving the current design problems and
meeting the client’s needs for the space. Services will
include space planning, design conceptualization, materials
and furniture selecting, and perspective renderings and
elevations.
Owner’s Expertise: Bachelor of Science in Interior Design
from the Art Institute of Pittsburgh Online Division.
The target market are younger clients, around 25-45 years of
age.
The following is in regards to the demographics of Washington
DC:
Population – 693,972
Percentage of female persons - 52.5%
Housing units – 313,718
Median value of owner occupied housing units - $506,100
Letter of
Scope of Work: There are 3 spaces that will be designed, which
Agreement are the living area, dining area, and kitchen. The living and dining
areas will have new flooring installed, new paint, lighting, and
furniture. The kitchen will need new cabinetry, countertops,
appliances, and backsplash. Project will begin with the initial walk-
through of the spaces. After that, 2 design concepts with
renderings will be provided for the client to choose from. Once the
client has decided which concept to work with, the project will
begin with the construction phase first, then the materials and
finishes will be implemented, and finally the furnishings will follow.
Sincerely,
Jesse Rotz
Rotz Design
Signature Date
John Smith
Signature Date
Figures Figure 1 – Rotz, Jesse. “Rotz Design”. JPEG. 2018.
Cited >
“Occupational Employment Statistics”. Bureau of Labor
Statistics. Mar. 31. 2017. Web. Jan. 20. 2018.
< https://www.bls.gov/oes/current/oes_dc.htm >
Piotrowski, Christine M. Professional Practice for Interior
Designers, 5th Edition. John Wiley & Sons P&T, 2013-
08-19. [The Art Institutes].
Rawn, Evan. “Material Masters: Glass is More with Mies van der
Rohe”. Arch Daily. Dec. 3. 2014. Web. Jan.
8. 2018.
< https://www.archdaily.com/574575/material-
masters-glass-is-more-with-mies-van-der- rohe >
“Selecting a Business Type”. Professional Practices INTA306.
N.d. Web. Jan. 8. 2018.
https://myclasses.artinstitutes.edu/d2l/le/content
/78914/viewContent/898653/View >
“We Looked at 144 Interior Designers Serving Washington DC
and Picked the Top 20”. Expertise. 2018. Web. Jan.
20. 2018.
<https://www.expertise.com/dc/washington/interior
-design >