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No. 4 Top Non-US Business Schools
- Forbes (2009)
No. 1 in Asia for Six Years (2004-2009)
- Financial Times S
CEIBS MBA 2011 | 1
CONTENTS
Message from the MBA Directors 02
Who We Are 09
What We Offer 24
Join Us 44
创新
追求卓越
Conscientiousness No. 1 in Asia for Six Years (2004-2009)
Innovation No. 22 Global MBA Ranking - Financial Times (2010)
and Excellence No. 4 Top Non-US Business Schools - Forbes (2009)
No. 1 Most Valuable Business Schools in China - Forbes China (2005-2010)
2 | CEIBS MBA 2011 CEIBS MBA 2011 | 一
The CEIBS Difference
—— Message from the MBA Directors
CEIBS is uniquely positioned to cultivate these essential business skills and insights in our MBA graduates.
We do this by bringing together faculty, students and alumni with professional experience in dozens of
countries and industries. As the longest running MBA programme in China, CEIBS has built a network that
extends deeply and broadly across Chinese and international business circles. The strength and diversity of
the CEIBS community is our key advantage.
When members of the CEIBS community come together to discuss business and to solve problems, there is
sure to be debate. CEIBS’ interactive teaching methods, consulting projects, club activities and international
exchange programme ensure that opportunities for debate and discussion continue throughout the MBA
programme. Working through their differences in culture, background and knowledge every day for 18
months, CEIBS students eventually develop sensitivities, skills and competencies that cannot be attained
elsewhere. This is what recruiters from world-class companies have come to know as “the CEIBS difference”.
The CEIBS MBA is a highly intensive, value-added process for people who are driven by the desire to
make a difference, in China and abroad. Within the CEIBS environment, you can fully explore and develop
your potential. A CEIBS MBA Degree offers an investment with the best return in yourself and your future
career. Our beautiful campus, close-knit community, and world class facilities create a learning environment
unparalleled in China. We invite you to explore for yourself by reading this brochure, visiting our website and
Prof. Lydia J. Price Ms. Yvonne Li visiting our campus. We look forward to meeting you at CEIBS.
Associate Dean, CEIBS Operations Director
Academic Director MBA Programme
MBA Programme
CEIBS is the first business school in mainland China to offer a full-time MBA, an
Executive MBA and a wide array of Executive Development Programmes.
CEIBS is the only Asia-based business school that has achieved top-tier global
rankings for its MBA, EMBA and Executive Development Programmes.
China-specific cases, discussions and projects Well-integrated curriculum that balances theory
differentiate CEIBS graduates and provide close and practice, hard skills and soft skills, as well as
access to the China business world. global perspective and local understandings. Strong
emphasis on cross-cultural integration.
Experienced faculty from more than a dozen
countries, each with a solid reputation in China- International exchange partnerships with over 40 leading
CEIBS Mission
focused business management expertise. business schools, most of which are among the top 100
Global MBA Rankings by the Financial Times.
Elite student body from nearly 30 countries and
territories, with work experiences spanning a Engaging and challenging activities beyond the
spectrum of industries. classroom including student-run conferences and forums, To support China's economic development and to further China's integration into the world economy
clubs, functions and parties, as well as international by preparing highly competent, internationally-oriented business leaders capable of working within the
The most extensive network of MBA and EMBA business school competitions and simulations. Chinese economic environment, while adapting to the driving forces of business globalization, international
alumni in the Chinese mainland, with nearly competition, and international cooperation.
10,000 graduates and 1,000 added annually, Professional career development services and access
located around the world. to world-class corporate recruiters.
CEIBS Faculty
Experienced faculty from more than a dozen countries, with strong reputation for authoritative business
expertise, especially on China.
" There is wide recognition today that leaders " Since 2008 , the world has been going through
of all organizations – start-ups, medium sized a crisis ... again. It is now more obvious than ever
companies, large corporations, family businesses, that the world – and especially China with its
non-profit organizations, public sector institutions many challenges needs responsible leaders. At
and governmental institutions – must possess an CEIBS, we have taken the lead in ensuring that
entrepreneurial mindset. our graduates understand that profit, important as
An entrepreneurial mindset is focused on it maybe, is not the only objective of a company.
opportunity and is vital to generating sustainable Apart from the shareholder, other stakeholders
long term growth. In recognition of this reality, are equally important. The company has a
CEIBS has made Entrepreneurial Management a responsibility to its employees, its customers, to
core course in the MBA curriculum. In addition, we nature and to the community at large. At CEIBS,
have a number of other courses such as Starting we strive to ensure that our students are exposed
New Ventures, Innovation and Entrepreneurship, to the various demands made by the set of
Entrepreneurial Finance that provide a solid stakeholders. After all, the success of a business
foundation for our graduates to be successful in and the betterment of society are inseparable. "
their careers."
" At CEIBS, students acquire more than " The Integrated Strategy Projects supervised by
knowledge; they acquire the ability to competently senior faculty members and a group of Executive
and critically apply their learned knowledge and Mentors from large multinational firms and
skills to contemporary business. This is achieved consultants. It is a major milestone for the CEIBS
through the School’s commitment to participant- MBAs, as they apply all the functional concepts
centered learning and teaching. The classes at and tools to a real strategic issue faced by the
CEIBS are invariably interactive and case-based senior management in one of the CEIBS sponsor
and they demand both the professors and the companies. "
students to do their utmost in preparation."
Students
26.1%
41.1%
37.2% 56.1%
Elite student body from nearly 30 countries and territories, with work experiences spanning a spectrum of industries.
MBA 2009
Shantanu Bawari (India)
President, Student Committee, MBA 2009
Previous Employer: UBS
Senior Analyst, Learning & Development
" CEIBS is a good place for me to verify and refine the career plan I had before starting my
MBA. The people who offer the most valuable advice are actually those I bump into everyday
– classmates, who do the cases or go parties with me, and professors, who teach us how to
analyze problems."
MBA 2009
Chen Yong (PRC)
President, Student Ambassador
Previous Employer: GCW Consulting
Consultant
" Shanghai is a place that is always moving, always building, and always growing. It's like one
of those long-exposure camera shots, and everything is blurry because this city never stops.
There's always something to do or see in Shanghai - you have to try hard to be bored in this
city."
MBA2009
Toby Overmaat (The Netherlands)
President of CEIBS Green Campus
Previous Employer: Morgan Stanley
Research Associate
" One exciting element of the CEIBS experience is its interactive learning process. We are
encouraged to question, comment, share and debate in class, and as members of a team we
jointly research, analyze, and present cases and projects to faculty and classmates. We are no
longer just receivers of knowledge; we actually become an integral part of the learning process
that creates the knowledge for ourselves and our classmates."
MBA 2009
Henrik Schöpfer (Germany)
Student Committee Treasurer
Previous Employer: Bayer HealthCare AG
Controller
5 Overseas
Europe, Seoul, Singapore, Toronto and Vancouver.
36 Alumni Clubs
By Industry
10,000+ Graduates
Entrepreneur Club
Auto Industry Club
Finance and Investment Club
1,000 Added Annually
Marketing Association
Human Resources Research Association
Pharmaceutical & Health Industry Schoolmate Association
Media Industry Schoolmate Association
And more ...
Others
Sailing Club
Drama Club
Golf Club
Photography Club
Health Club
Contemporary Art Club
And more ...
Programme Structure
Integrated
Application
Specialization
& Concentration
International
Exposure
China Focus:
China Market, China Business
Environment, China HR, Chinese Culture,
China Discovery Week, etc.
Fundamental Business Knowledge:
Marketing, Accounting, Economics,
Finance, Operations Management,
Organizational Behaviour, Strategy, etc.
By encouraging independent thought, team collaboration and interactive communication in the classroom,
CEIBS provides students with the right toolkit for success in their future careers. The curriculum is designed
to ground students in the fundamentals of management, while addressing their individual interests and career
ambitions.
Language of Instruction
Language Courses
English
In the first academic year, a list of non-credit
language courses are offered free of charge.
" The ISP project has been a great opportunity to use various tools
& frameworks that we learned in class, and apply them in real
business setting. There are many things about business that you
just can’t learn from textbooks and lectures, and the project has
MBA2009
been really helpful in allowing us to learn by doing. It serves as James Hu (Taiwan, PRC/Canada)
" CEIBS gave me exposure to an excellent and diversified student MBA2009 a great linkage between academic theories and actual business
Previous Employer: Ipsos Taiwan
body. I could share my MBA journey with talented peers from a Alex Quintieri (Spain) practices. " Project Manager
balanced mix of functions, industries and nationalities. Colleagues IT Club President
Previous Employer: GE Money
were always eager to share their expertise and ideas. This valuable Country Information Security Officer
attitude generated an unlimited learning experience. "
Clubs
Student-organized club activities play an important
role in campus life. Besides sharing common
interests and having fun, the clubs offer
profound opportunities to expand Art Appreciation Week 2010 Dance Club
network, to strengthen students’
leadership opportunities and
managerial experiences.
CEIBS students now
run 35 active
clubs.
MBA2009
Zhu Li (PRC)
Student Ambassador
Club Activities Director of Student Committee
Local Sponsor Director, 2010 Being Globally Responsible Conference
Previous Employer: Smiths Group
Business Development Project Manager
Career Development
Professional career development services and access to world-class corporate recruiters.
Eighteen months can fly by faster than you imagine. From the first day at CEIBS, you are encouraged to
start the self-exploration process essential to career management. You will have access to a wide range of
resources to help you identify your interests and strengths, explore career options and strengthen skills to
accelerate achievement of your career objectives. CEIBS Career Development Center (CDC), as the first
career service set-up in business schools in mainland China, offers valuable services to help students build
a strong foundation for career management.
CV Book
Company Experience
Publication &
Visit Sharing
Dissemination
Sessions
Career On-campus
Counseling Interviews
Alumni
Internship
Sharing
On-Campus Mock
Presentations Interviews Job Fairs
Alcatel-Lucent L.E.K.
Allianz Li & Fung Group
AXA LVMH W&J China
Bayer Michelin
BEKAERT Microsoft
Cargill Morgan Stanley
China eCapital NOKIA
CICC Novartis
Cisco OCBC
Colgate PHILIPS
CORNING Ping An Group
DANAHER Prudential
Deloitte Roche
Disneyland Paris Roland Berger & Partners
Dow Chemical Santander
GE Healthcare Schlumberger
Google Shanghai Securities
GSK SIEMENS
Home Depot Standard Chartered Bank
Honeywell Starbucks
HP Swiss Finance Academy
Hua An Fund TENCENT
IBM Thomas Reuters
IKEA UBS Investment Bank
Infosys Warner Bros. China
JCDecaux Airport ...
MBA2006
Gael Mion (Italy)
Bain & Company
Consultant
Designed by world-renowned architects, Pei Cobb Freed and Partners, the school's architecture combines
Western perspective with the subtlety of Chinese beauty and grace. Using "Suzhou tiles" to band the walls
and lattice the windows, the architects create a unique identity for the 4-hectare site in Pudong, Shanghai.
With the reflecting-pool surrounded library as the centre, all the school's buildingsare connected by arcade
walkways into a harmonious whole.
The Shanghai campus will be expanded by 2012 upon completion of phase III. The 36,000m 2 area is
adjacent to the existing campus, and will almost double the current campus.
Excellent Alternatively, you may take CEIBS Admission Test Visit Us to Learn More
Career which is similar in style to GMAT except that the
You are welcome to visit us by any of the following means:
Potential CEIBS Admission Test does not have the AWA
CEIBS Chair Endowment Fund CEIBS Campus Fund Apax Partners Worldwide LLP
Baosteel Bekaert Arcelor Mittal
Basque Government China Telecom Group, Shanghai Telecom Atlas Copco
Bayer Corp. AXA
British American Tobacco Global Sources Barco
Chengwei Ventures Haworth BNP Paribas
Michelin Heineken BP China
Philips Electronics China Group Huatai Securities British Airways
Port of Barcelona IDOM CHIC
Spanish Government K. Wah Group Ciba Specialty Chemicals
The Royal Bank of Scotland Group PSA Peugeot Citroën Cifi Group
Shanghai Jahwa Group Dow Corning
Shanghai Jinqiao Group Eli Lilly Asia, Inc.
CEIBS Research Fund SINOPEC Shanghai Petrochemical Emerson
Banco Sabadell Co., Ltd. Evonik Industries
Banco Santander Spanish Government Fondazione Italia Cina
Bank of Shanghai TCL FTSE
Bayer HealthCare Wind Info GE
BBVA Henkel Asia-Pacific
Dow Chemical Hong Kang Real Estate
EVOC Group CEIBS Scholarship Fund IBM
Government of Cantabria Anheuser-Busch InBev China IDEPA
HuaAn Fund Management Baosteel Lufthansa German Airlines
ICEX Bosch (China) Investment Mandarin Capital Partners
L’Oréal Asia Emerson McKinsey & Company
Landsea Group "la Caixa" Pengxin Group
Lujiazui Development Group Liu Ji Education Fund Pudong Shangri-La
Mindray LVMH Randstad
Mr. Smith W Investment OCBC Bank Schneider Electric
Shanghai Pudong Development Bank Omnicom Group Inc. Shengli Petroleum Administration
Shenzhen CATIC Group Wu Jinglian Academic Fund Tesco
Spanish Government TNT Greater China
Telefónica Treenity Real Estate
Topspring International Holdings Limited CEIBS Development Fund
Treenity Real Estate ABB
Yurun Group Akzo Nobel
Alcatel-Lucent