Application for the post of Chief Media

Coordinator, DoMaC 2017-2018

Amandeep Singh
adsingh080498@gmail.com
8698595087

Priority order for Posts

1. Chief Coordinator
2. Waves Coordinator
3. Spree Coordinator
Vision for Media and Fests

Media is a very potent weapon in today’s world, and my job as a chief would be to use it till the
hilt. Department of Media and Coverage is a very versatile department, not only does it add
value to the fest but also plays a key role in bringing sponsors and participants. As a chief, I
want to make people realize the value of Department of Media and Coverage as the asset that
it is to the fests. My aim is to make everyone acknowledge the work of Media. At the same time
people should know Media through the work we do. I want Media’s work to speak for itself.
Exploiting the versatility of the department, I see a huge potential in Media of making every fest
more fun and engaging for the crowd.

Waves
As a coordinator, this year, I want to utilize Waves Media not for just publicity of the fest but
for everything that it is capable of. I want Media to play a key role in value addition to the fest. I
want major production houses to be associated with Waves which would in turn help us to
increase the glamour quotient of the fest and would also help us in acquiring sponsors and
increasing participation. As far as publicity goes, it’s my desire to see posts of Waves not only
on facebook and twitter, but also on other social networking platforms like Instagram and
Snapchat. To publicize Waves across the whole nation, I plan to work in close coordination with
departments like DePP and make it a reality. This year I don’t want just Radio Mirchi giving
mentions, but other big radio channels too.

Problems faced in Waves’16

PROBLEM SOLUTION
Cancelling of DJ Zaden, that affected other Since everyone in the CoCo agreed to go
deals with VH1 as well. ahead with DJ Zaden initially, DoSM should
have been asked to raise a bit more money
so that DJ Zaden could also have
happened. I feel that if more people would
have taken a stand for it, it would have
been possible.

Less publicity in Mumbai region, which
resulted in less number of participants.
1. Local companies should have been
confirmed in the vacations only, using
Searock as the selling point.
2. These companies could have been later
used for releases to promote Waves in
coordination with DePP.
Incentives provided to participants of
various events were not delivered
properly.
Almost no publicity about Searock in
months of August and September,
hampering Goa eliminations.
Wrong Target Audience for Searock.
Less post fest releases.
The incentives were good, but the procedure
to avail those incentives was not clear. A
certificate/envelope with all the details should
be provided.
After confirming companies, some
articles/releases should be kept for use in the
month of August and September, so that the
hype for Searock is still on.
The target audience for Searock is not college
students, but people who have passed out of
college, and are well versed in their instruments. It
will be easier to reach out to them by confirming
Music oriented Magazines and Websites.
Eg: Blender, NH7, Rave.
1. Try to reduce number of post fest releases and
try to substitute them with more pre fest
releases.
2. In case there are any post fest releases, one
calling session should be kept after a week of
the fest to send all the releases to respective
companies.
Plan of Action/Ideas for Waves’17

Social Media:

 When a company shares a post on their facebook page, they should also tag Waves’
facebook page, so that the viewers get a direct link to the page.
 This year, we should also approach instagram handles and snapchat, or ask companies
to share posts on their instagram and snapchat handles too.
 Contact companies that specifically deal with putting up articles on facebook. Eg:
Men’sXP, Scoopwhoop, BuzzFeed India, etc.

Newspapers:

 More focus should be given on local newspapers in all regions of the country. One can
pitch Searock for association with these newspapers during summer vacations.
 Try to decrease the number of post fest articles in these newspapers. Instead we can ask
for more pre fest articles in place of post fest articles.
 Not only English, but other regional language newspapers should also be contacted.

Online Media:

 Online media which could provide exposure to north-east India, should be approached
more.
 Not only the fest website link, but also the registration link should be put up on event
specific websites.
 Pop up ads should be asked for on their official website and the mobile app/mobile
website.
 The companies which are new to this field or the ones that we are contacting for the
first time should be asked for a monetary deal. In this way Media will also be able to
raise some money.

Radio:

 This year we should contact BigFM also, as it too has its radio station in Goa, and ask for
multicity shoutouts.
 RJs can also be called on campus as art of the association to host a crowd engaging
informal.
 Providing Interviews with Radio Channels to winners of events as incentives.
Youtube Channels:

 Instead of just contacting channels that could send a crew, we could also contact
channels that teach dance, ramp walk, debating, etc. these can be then associated with
various events on fest and can also be used to call judges.
 Youtube Channels can also be asked to put up the link of Waves’ youtube channel in the
end of their video as the part of an association.
 Youtube Channels that give tutorials on various things can also be asked to hold a
workshop.

TV Channels:

 Try associating with TV networks, rather than a TV channel.

 Even if ticker presence is offered, the name of the network in itself would be a great
addition to the fest in terms of the fest’s credibility and brand value.
 Try to get facebook releases from a known TV network since that would also increase
the outreach of the fest by a lot.
 Local TV channels can be asked to cover the fest, and air it on their channel.

Production Houses:

 Along with contacting Production Houses of big films, we should also contact production
houses of short films, since they don’t have as many resources and may agree to the
publicity that they get on fest.
 Pitch them a slot on stage, when one of the BIG3 events is going on, since the crowd is
at its peak at that time.

Mobile Apps:

 Contact mobile apps that are start ups and new to the field.
 Pop up ads and an ad on the bottom can be asked for.
 The companies that we have associated should also be asked for this kind of a
deliverable.

Association with local eateries:

 When an eatery is not confirmed by DoSM, DoMaC should contact those companies and
ask for a Media deal that includes putting pamphlets in their eatery.
 They could also be given vouchers which they could give to customers on purchases
worth Rs 1000 and above, or something on these lines
Quark
My vision for Quark is that I want Media to bring an association for every panel and for all the
major events in Quark. Along with this I also want Red and Qsat to be publicized in almost every
city that it takes place beforehand. Not only do I want to see Quark being publicized nationally,
but also locally while publicizing Red and Qsat. I also want to increase the technical culture of
Quark by bringing in exhibitions from companies themselves.

Problems faced in Quark’17

PROBLEM SOLUTION

Even though we had a lot of companies, The reason behind this could be poor Inter
participation could not be extracted. department communication. We need to send out
releases in a timely manner and not only confirm
the companies in coordination with DePP to
increase participation.

DoSM should be asked to submit such requests

Sabre couldn’t get the media attention it before the fest, so that we too get some time to
wanted. figure out a way.

Cab problem with The Techie. DoRaH should be given all the cab requirements
before the fest. DoRaH should be constantly
pushed to make sure that the cab is ready.
Plan of Action/Ideas for Quark’18

Social Media:

 When a company shares a post on their facebook page, they should also tag Quark’s
facebook page, so that the viewers get a direct link to the page.
 Facebook pages devoted to technological advancements should be approached
 Facebook pages which publish articles should also be approached.

Newspapers:

 Regional publicity can also be provided to Quark, by associating with local newspapers
by pitching Red and Qsat.
 Try to decrease the number of post fest articles in these newspapers. Instead we can ask
for more pre fest articles in place of post fest articles.
 Not only English, but other regional language newspapers should also be contacted.

Online Media:

 Online media which could provide exposure to north-east India, should be approached
more.
 Not only the fest website link, but also the registration link should be put up on event
specific websites.
 Pop up ads should be asked for on their official website and the mobile app/mobile
website.
 The companies which are new to this field or the ones that we are contacting for the
first time should be asked for a monetary deal. In this way Media will also be able to
raise some money.

Radio:

 This year we should contact BigFM also, as it too has its radio station in Goa, and ask for
multicity shoutouts.
 RJs can also be called on campus as art of the association to host a crowd engaging
informal.
 Providing Interviews with Radio Channels to winners of events as incentives.
News Channels:

 Try associating with News networks, rather than a News channel. Eg: Times, BBC
 Even if ticker presence is offered, the name of the network in itself would be a great
addition to the fest in terms of the fest’s credibility and brand value.
 Try to get facebook releases from a known TV network since that would also increase
the outreach of the fest by a lot.
 Local News channels can be asked to cover the fest, and air it on their channel.

Magazines:

 Technical Magazines should be contacted more often.

 A chance to display their bot/plane in the magazine, can be given as an incentive to the
participants.

Mobile Apps:

 Contact mobile apps that are start ups and new to the field.
 Pop up ads and an ad on the bottom can be asked for.

Association with Companies that could bring in Exhibitions:

 A company which has various associations, like Digit, should be contacted and it could
be provided an avenue of having a full zone in the exhibition area which could be called
Digit Zone.
 In such a way various companies can be offered a place in the Exhibit area.

Timely Releases of articles:

 After confirming a company, it should be coordinated with DePP and controls as to

when there is going to be an event release and when the registration portal opens. At
both these times, there should be an article/poster release from our end.
Spree
My goal for this year’s Spree would be to get an association for every sport and event in Spree.
Along with this I would also try to get more crews on campus which would be more interview
oriented, as most of the participants come for recognition for their talent. Also I would like to
get associations and appropriate publicity for Udaan and Goa Marathon.

Problems faced in Spree’17

PROBLEM SOLUTION

Not enough publicity for Udaan and Goa We should communicate with Controls more
Marathon. often and know about any plans of upcoming
events.

Interview of Local Train with Radio Mirchi Should be persistent with controls and push
did not take place. them for a contact to give the interview.

Lack of proper communication between Should understand the requirements of

Media and DoFAM, which led to wrong DoFAM and then submit the number of
number of banners and standees getting banners and standees beforehand.
printed.

Plan of Action/Ideas for Spree’18

Social Media:

 When a company shares a post on their facebook page, they should also tag Spree’s
facebook page, so that the viewers get a direct link to the page.
 This year, we should also approach instagram handles and snapchat, or ask companies
to share posts on their instagram and snapchat handles too.
 Sports oriented pages should also be approached.
Newspapers:

 More local newspapers should be contacted and confirmed at least 1 month prior to the
fest.
 More coverage can be provided to Udaan and Marathon.
 Try to decrease the number of post fest articles in these newspapers. Instead we can ask
for more pre fest articles in place of post fest articles.
 Not only English, but other regional language newspapers should also be contacted.

Online Media:

 More sports oriented websites should be contacted.

 Online media which could provide exposure to north-east India, should be approached
more.
 Not only the fest website link, but also the registration link should be put up on event
specific websites.
 Pop up ads should be asked for on their official website and the mobile app/mobile
website.

Radio:

 This year we should contact BigFM also, as it too has its radio station in Goa, and ask for
multicity shoutouts.
 RJs can also be called on campus as art of the association to host a crowd engaging
informal.
 Providing Interviews with Radio Channels to winners of various sports as incentives.

News Channels:

 Local News channels should be contacted and the fact that Spree is India’s largest sports
festival, should be exploited to get associations.
Plan of Action for the Department
(Also includes points on growth of department)

 To ensure a good turnout for inductions, PR drives should be conducted in the

initial months only, when the juniors are new and excited about departments,
before the orientation.
 To make sure the hype about the department doesn’t die down after the
orientation, multiple posts/posters should be released from DoMaC’s facebook
page and shared on all BITS pages.
 Some of the second yearites should also sign up for PMP so that we have some
point of contacts in first year.
 Our facebook page should be very active during that period so that juniors come
to know that, MTV, VH1, 9XM, Neo sports, and such companies are Media
confirmations.
 Another way to increase hype about the department is to make a showreel.
 To ensure maximum retention of juniors in the department, every junior should
be allotted a mentor who complements him/her.
 To increase unity in the department the communication gap between first and
second yearites should be removed. One way to do so is to let second yearites
organize calling sessions after sometime, in that way the juniors would be asking
doubts and giving updates to the senior present there, and not only to their
mentors.
 Another way I would maintain a strong team is, by calling a GBM to tell people
about the successes of any fest team and then celebrating it together at Mongi.
 After confirming such big names too, very few people know about Media’s work
and its value. To increase the brand value of the department, its work needs to
be publicized. This can be done by putting the department logo on every release
and by also sharing that release from Media’s facebook page.
 To make up for the lost number of managers, willing managers from second year
to be inducted in April only, so as to extract maximum assistance from them in
summer vacations.
 For smooth functioning of the department, proper scheduling of the work needs
to be done. The updates for the allotted companies should be given at regular
intervals, this could be done by having Mongi Meetings for all the fests.
 Interdepartment relations will also be of key importance to me. I will work in
close coordination with all the departments to make sure that my fest
coordinator gets whatever he wants for his fest. I will make sure that when
Media presents an idea in the CoCo, others also stand up for that idea.
  I will work closely with my fest coordinator too and be a support whenever
he/she needs a support and a leader whenever the department needs a leader.
 To increase popularity of every fest further, the releases of every fest from the
facebook page of every company should tag the fest’s page too.

Coordination with other Departments

 Working in close coordination with DePP and making a timeline according to their
PR drives, to provide maximum publicity.
 Asking DoJMA constantly for articles so that we have plethora of them for
releases.
 Informing DoPY beforehand for the photos of each day.
 Keep constantly in touch with Controls for any updates on any upcoming events,
so that we can prepare for its publicity.

“Leadership is about making others better as a result of your presence, and

making sure the impact lasts in your absence”

Summing up, I would like to assure you that I, as a chief would make sure that our
department is provided the visibility and the respect it deserves. Also, I am sure that my
dedication toward this department will allow me to do my job with utmost sincerity.
And it will be a part of my job to ensure that my fest coordinator never feels alone in
any part of our next year’s journey and that the department stands united and firm.