HOST 2053

Entrepreneurship in Hospitality, Tourism, and Leisure

Business Plan Outline

Submitted by: Alexandrea Bourden

Submitted to: Professor Mark Magee
Student #: 100800465
February 22nd, 2013
 Hostel 709 Business Plan 2013

Table of Contents

Executive Summary ............................................................................. 4

Company Profile .................................................................................. 5
Market Research .................................................................................. 7
Sales & Marketing ............................................................................. 10
Operations .......................................................................................... 13
Financials ............................................................................................ 15
Action Plan ......................................................................................... 18

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 Hostel 709 Business Plan 2013

1.0 Executive Summary

Company Profile Summary
Hostel 709 is a brand new hostel located in downtown St. John's, Newfoundland. Our market is
primarily young travelers looking for inexpensive accommodations with socializing potential. Upon
opening Hostel 709 will be the biggest hostel in St. John's, boosting a large common area, kitchen, and
deck. The business is fully owned and operated by Alexandrea Bourden who has over 7 years of
customer experience within the hospitality industry. She has a diploma in Hospitality, Tourism, &
Leisure from George Brown College and a diploma in Graphic Design from College of the North
Atlantic.

Market Research Summary

The accommodations industry in St. John's is dominated by 13 hotels that make up 84% of the
commercial rooms within the city. Tourist establishments are closely regulated by the Province of
Newfoundland and Canada Select achieving a level of consistency throughout the industry. St. John's
has the third highest occupancy rate in Canada with 72% occupancy. Current boosts in tourism have
demands for more capacity in the city, with tourism revenues up 65% in the past 10 years.
(MacEachern, 2012) There are only 3 main competitors that are on a similar scale has Hostel 709:
Abba Hostel, City Hostel, & Avalon Guesthouse. We will be targeting young travelers between the
ages of 18-35 who are independent, outgoing individuals.

Marketing Summary
Building a strong online presence is the basis for our marketing strategy. We will be using a
combination of booking sites, social media, and a company website and blog to attract potential
customers. We will implement Search Engine Optimization techniques and Google Analytics to
ensure the success of our marketing campaign.

Our location was previously a bed & breakfast and rent includes furniture, utilities, and linens. We
will be purchasing bunk beds to convert 2 rooms into dormitory style, and extra linens and towels.
Guests will be able to socialize with other travelers in a large common area, kitchen, and deck. To
ensure excellent customer experience we will be asking guests to complete feedback upon checkout
along with regularly checking online reviews. This will enable us to implement corrective measures
where needed.

Finance Summary
Hostel 709 will require $13,899.00 for start-up costs with our first fiscal year bringing in $213,081 in
revenues. Our second fiscal year will bring a 3% increase in revenues to $223,228.40. Yearly expenses
of rent, labour, and insurance will costs $56,800. A loan of $10,000 will be required to ensure a
successful opening.

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 Hostel 709 Business Plan 2013

2.0 Company Profile

Business Overview
Located in the heart of St. John's Newfoundland, Hostel 709 offers travelers of all ages an
inexpensive, modern accommodation while vacationing in one of the most historic cities in Canada.
Hostel 709 was established on 01/05/2013

Hostel 709 is committed to offering its guests affordable and comfortable accommodations while
visiting St. John's Newfoundland. Our inexpensive, competitive prices allow visitors to focus on
exploring the city without worrying about where to stay.

Hostel 709 is a service business.

 Over-night accommodations

 2 Dormitory-style rooms: 1six person & 1 four person

 5 Private rooms:3 rooms with 1 double, 2 rooms with 1 double & 1 single

 Onsite Wi-Fi

 Onsite laundry

Company History
The idea behind Hostel 709 is not only to provide comfortable and affordable accommodations, but
also to encourage the market of young, backpack type travelers. St. John's can be an expensive
destination to get to, with little choice when it comes to accommodations. Hostel 709 allows visitors to
focus on their travel experience, without worrying about hotel prices. Hostel 709 will be the first
boutique hostel in St. John's.

Management
Hostel 709 is owned and operated by Alexandrea Bourden, a graduate of the Hospitality, Tourism, &
Leisure diploma program from George Brown College. This 23 year old entrepreneur gained her
experience in the hospitality/food & beverage industry with over 7 years of customer service
experience. She has worked both back and front of house positions, and she has always enjoyed
customer interaction. Alexandrea also has a diploma in Graphic Design from College of the North
Atlantic. Her skills in logo design and branding provide a unique asset for Hostel 709. All marketing
and branding of the company is done in house by Alexandrea. Her combination of education and
experience has developed the skills necessary for her to be a successful industry professional.

Location
Hostel 709 will be home based business. Hostel 709 will be located at 21 Military Road, St. John's,
NL A1C 2C4, Canada. (NLAR, 2013) This location is within walking distance to all downtown
attractions such as shopping, dining, & nightlife. It is easily accessible by transit. Downtown St. John's
is the heart of the city and most accommodations are located here. Any other location would make it
hard to compete with all the accommodations located in the downtown core.

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 Hostel 709 Business Plan 2013

Legal Structure
Hostel 709 is a sole proprietorship operating as a sole proprietorship under the ownership of
Alexandrea Bourden. Alexandrea would like to assess the success of the hostels first year before
incorporating the business.

Vision & Mission

 Vision: To provide travelers to St. John's with comfortable & affordable accommodations with
a chance to socialize among fellow guests.
 Mission: By offering competitive prices our guests are able to enjoy to social aspect of our
hostel without sacrificing privacy or location.

Goals & Objectives

 Implement a successful online marketing strategy.
 Critically analyse all feedback provided by guests.
 Pay back loan within 3 years.

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 Hostel 709 Business Plan 2013

3.0 Market Research

Industry Profile & Outlook
Hostel 709 operates primarily in the Hospitality/ Tourism industry.

The accommodations industry in St. John's is made up of a couple of many large hotels, bed &
breakfasts, with less than 5 hostels in the city. Large hotels include: Delta, Sheraton, & Battery,
Murray Premises, Courtyard Marriot etc. The hostels in the downtown core are independent hostels
located in renovated town houses. Thirteen major hotels in the city represent 84% of the total
commercial rooms. (Destination St. John's, 2009)

Anyone wishing to operate an accommodations facility is required to obtain a Tourist Establishment

License. (Department of Tourism, Culture and Recreation) The steps to obtain said license can be seen
in the Legal section. Once licensed the property must be rated by Canada Select biannually. (Canada
Select NL) The province of Newfoundland & Labrador will not issue a Tourist Establishment Licence
unless the facility has been rated by Canada Select, along with many other steps. This insures a level
of consistency within the accommodations and tourism sector, and the province warns tourists to be on
the lookout for establishments that are operating without a license.

St. John's past accommodations industry catered mostly to high end & business travelers. In the past
couple of years hotel development has remained stagnant in the city, and recently hotel developers are
finding it hard to access financing to finish proposed projects. (CBC News, 2012) Yet a current boost
in tourism has demands for more capacity in the city, with tourism revenues up 65% in the past 10
years. (MacEachern, 2012) This can be attributed to their award-winning TV ad campaign along with
mentions in prominent magazines. Marketing is bringing in a more diverse market to the city and to
the province. Today St. John's has the third-highest occupancy rate in Canada at 72%, and that number
is growing. St. John's is relying on the development of more properties in order to hold much bigger
events and conventions. (MacEachern, 2012)

Newfoundland and Labrador has established a number of priorities and broad actions to guide the
development of Newfoundland and Labrador's tourism industry over the next decade. In its vision
document; Uncommon Potential: A Vision for Newfoundland and Labrador Tourism; it outlines the
seven strategic directions that indicate the kind of future it wants to build for Newfoundland and
Labrador, and the increased economic value it wants to achieve. At the highest level is to double the
annual tourism revenue in Newfoundland and Labrador by 2020. The indications so far in 2011
confirm that we are well on the way. (Uncommon Potential) The province of Newfoundland and
Labrador continues to be the off the beaten path destination that many are seeking. The growing
tourism industry in St. John's is in need of a more dynamic market. While higher end travelers and
business professionals fill the larger chain hotels, the younger market is in need of a place not only to
stay, but a place that offers the utmost hospitality and sociability for a fair price.

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 Hostel 709 Business Plan 2013

Local Market
The area in which Hostel 709 will be operating in is in high demand for the accommodations industry.
Business travelers and tourists alike will want to be near the downtown core. This area is mostly
dominated by large hotels chains, and as mentioned before the top 13 hotels make up 84% of rooms
within the city. Direct competitors include City Hostel, Abba Hostel, and Avalon Guesthouse. They
are all located in the immediate geographic area that Hostel 709 will be operating in. These hostels are
similar in the sense that they are also renovated residential building. Compared to Hostel 709 the
competitors are small in size, and lack efficient branding and marketing.

Key Competitors / SWOT Analysis

City Hostel:

Strengths
 Well Established
 Affiliation with Hostelling
International Canada
 87.0% Overall Rating
Weaknesses
 Little-no online
presence/marketing
 Smaller building

Opportunities Threats
 Use affiliation to their  May start efficient marketing
advantage

Abba Hostel:

Strengths Weaknesses
 Established  Little-no online
 73.8% Overall Rating presence/marketing
 Even Smaller building

Opportunities Threats
 Keep low rates  May start efficient marketing

Avalon Guesthouse:

Strengths Weaknesses
 Very Well-Established  Smaller than Hostel 709
 90% Overall Rating  Most Expensive
 Small Online presence
(website)

Opportunities Threats
 Rebrand as a small hotel  May start efficient marketing

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 Hostel 709 Business Plan 2013

Hostel 709:

Strengths Weaknesses
 Largest hostel in St. John's  New on the market
Location Large  Similar to other hostels
kitchen/common area (renovated residential building

Opportunities Threats
 Emphasis on socialization  Larger hostel may open in next
without sacrificing privacy 5 years

Target Market
Hostel 709 is focused on selling to Consumers (B2C).

 Ages 18-35 Single/unmarried couple or group of friends

 Average yearly income of between 18-30,000
 Gap year, students, or young professionals.
 Outgoing, independent, sociable.
 Backpackers or frugal travelers

Keys to Success
A strong online presence is necessary for the success of Hotel 709. As most of our customers will be
from out of province and country, it is crucial that when searching for a hostel to stay in that we come
up in search results on search engines and on booking websites. Not only will this bring in customers,
it also gives us a competitive advantage due to lack of online marketing done by our competitors.

Hostel 709 will be offering comfortable, clean, and spacious accommodations for a price similar to
that of other smaller hostels within St. John's. One of the most important parts of hostel culture is
socializing with other guests. Hostel 709 has a large common area, kitchen, and deck making it an
ideal place to meet and greet with fellow travelers. To ensure our customers are enjoying their stay we
will be asking for personal feedback after checkout from each guest. This information will help us
improve our guest’s experience. Hostel 709 will also be monitoring reviews that are public and online.
This means responding to both negative and positive feedback by: thanking them for their comments,
offering an explanation (if needed), say how we are improving, and invite the guest for more
communication by providing direct contact. (Carlisle, 2010) This is very important in order to retain
customers.

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 Hostel 709 Business Plan 2013

4.0 Sales & Marketing

Pricing Strategy
 City Hostel: $29 - $55
 Abba Hostel: $29 - $40
 Avalon Guesthouse: $55 - $99.
 Abba Hostel charges $32 for airport pick up & $22 for use of luggage room. Linens and
towels are included. They have no onsite receptionist.
 City Hostel has luggage room, linens, and towels included in the price. It also has onsite
laundry facilities.
 Avalon Guesthouse has luggage room, linens, and towels included in the price. It also has
onsite laundry facilities.
 All competitors have Wi-Fi.

Hostel 709 Pricing

 May - September: Private - $65, Dorm - $45

 October - November: Private - $55, Dorm - $40
 December - February: Private - $40, Dorm - $35
 March - April: Private - $55, Dorm - $40

These prices have been based on monthly occupancy rates within the Avalon Region and based on our
competitors pricing. Our prices also reflect our brand new high quality accommodations with an
emphasis on socialization. While we are offering great accommodations, we are still within a hostel
pricing range making us accessible and affordable.

Marketing Strategy
Booking sites:

Websites such as hostelworld.com and hostelbookers.com are key to gaining customers within the
hostel industry. Our guests are more than likely from out of province and country so reliable booking
sites are a go to method when finding accommodations. These sites also offer user reviews letting
potential customer’s access personal reviews about the facilities.

Social Media:

As our target market will be searching for accommodations online it is important for a hostel to have a
strong online presence. Studies show that 83% of internet users age 18-29 use social media (Yu,
2013). It is easy to link up all social media accounts so that updates go to all pages. It is important for
the content on these pages to be up to date and consistent. If a potential customer accesses your social
media page and there are no current updates, they are likely to associate that with your service.

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 Hostel 709 Business Plan 2013

Website & Blog:

Like our other marketing methods, this one is also online. An aesthetically pleasing and easy to
navigate site is important for customers to find information on your facilities. A blog is a great way to
draw in potential customers and keep current customers up to date. A blog is a perfect way to become
a destination ambassador, enticing people with the culture of St. John's, Newfoundland. Just like social
media, the website and blog must be kept current and have regular updates.

Marketing Activities

Booking websites –

Our primary marketing strategy is the use of booking websites such as hotelworld.com and
hostelbookings.com. The reason this is our primary marketing strategy is because our target market
will be searching for accommodations through these sites. They are popular with our target market
because it makes it easy to compare prices and there are public user reviews and ratings. In order to
utilize these sites Hostel 709 will first register their business on each site. This enables us to have our
own page where potential customers can review your information and make a booking when searching
for hostels in St. John's. All information on the booking site should be current and include any
information a guest would want to know about an accommodations including rates, amenities, location
etc. Pictures showcasing the facilities should be uploaded and links to the company website and other
social media should be available. This method of marketing not only offers information about the
hostel but also allows immediate booking; therefore we are not only advertising out business but
bringing in real time sales.

Social Media –

Our secondary marketing method will be the use of social media. When a potential customers search
for hostel accommodations within St. John's we need to ensure that we have a strong online presence.
First we will have accounts on Facebook, Twitter, Tumblr, Pinterest, and TripAdvisor. All these pages
will be consistent and current with their information and photos. Accounts will be linked where
possible to make updating more efficient. Updates will be at least twice a week to engage recurring
and potential guests. Certain keywords and hashtags will be used to draw in as many impressions as
possible.

Website & Blog –

Our final marketing method is the implementation of a company website and blog. The website itself
must be clean and easy to navigate. As with our first two marketing methods, all the information found
on the website must coincide with the information found on booking sites and social media. Links to
both the booking sites and social media will also be found on the website, ensure a consistent
marketing strategy overall. The blog featured on the company website is not only a place to promote
Hostel 709, but a chance for the business to be a destination ambassador. Interesting updates about the
events and news about the city and province help engage customers. Doing this is creating a
connection between the destination and the accommodations.

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 Hostel 709 Business Plan 2013

Search Engine Optimization –

The use of SEO techniques will help bring our online presence to the top of search engine results.

1. Better website usability/navigation: This helps increase engagement and the number of bookings.

2. Well written content: Unique content is going to draw in hits, not your rooms and rates. This can
include user generated content as well.

3. Google Analytics: the use of Google Analytics and Webmaster Tools will help use gather
information about our visitors, where they are coming from, which keywords are most popular, and
other usual information in order to ensure the success of our marketing campaign.

Marketing Goals

 Update all social media and the blog twice a week.

 Become #1 rated hostel in St. John's on hostelworld.com by the end of the first tourist season.
(November 2013)
 Have at least 60% occupancy in the first year of business.

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 Hostel 709 Business Plan 2013

5.0 Operations
Location
A building will be leased at 21 Military Road, St. John's, NL A1C 2C4, Canada (NLAR, 2013). This is
within walking distance of many tourist attractions and easily accessible by public transit. The three
story building has 8 bedrooms, 7 bathrooms, a large kitchen and common room, and a large deck.
Each room has its own key. Rent is $3200/month. The building was originally a bed and breakfast and
rent includes heat, light, cable/phone/internet, furniture and linens. Hours of operation are 7am-10pm
daily.

Legal Issues
Hostel 709 anticipates the following legal issues:

 business licenses
 industry specific licenses
 location & zoning by-laws
 intellectual property (i.e. patents, trademarks and copyright)

The city of St, John's makes information for small business very accessible. Most forms can be found
online in PDF form, with explanations for each form. Anyone wishing to open a business in St. John's
must submit a Building Permit and Development Application Form for a fee of $100.00. (City of St.
John's, 2013) The application can be found on the city website. In Newfoundland & Labrador every
roofed accommodation must obtain a Tourist Establishment Licence in order to provide
accommodations to tourists. The following steps are required:

 A Fire and Life Safety Plan Review is required under the Fire Protection Services Act. My
building is greater than 250m² and less than 600m² in building area requiring a fee of $200.00.
The review includes a Building Accessibility Registration form and a National Building Code
of Canada form. (Service NL, 2013)
 An approved fire inspection from the local fire department or Fire and Emergency Services.
This can be arranged by contacting the Fire Commissioner’s Office. (Canada Select NL)
 Municipal approval (occupancy permit or letter of approval). The Building Permit and
Development Application includes approval from the council. (Canada Select NL)
 Canada Select Newfoundland and Labrador inspection. Hostel 709 has between 7-25 rooms
requiring a fee of $225.00. (Canada Select NL)
 Submission of the Tourism Operator Profile – Tourist Establishment Licencing Application.
(Department of Tourism, Culture and Recreation) Copies of all approvals must be submitted
to the Department of Tourism, Culture and Recreation. Monthly statistical reports are required
once you commence operation. (Canada Select NL)

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 Hostel 709 Business Plan 2013

As of now the name Hostel 709 is not registered under the Canadian Trade-mark database, meaning it
is available for use. Information about obtaining trademarks can be found on the Canadian Intellectual
Property Office website. (Canadian Intellectual Property Office, 2011) You may submit an application
online or through mail. The filing fee is $250.00, registration is $200.00, and issuance is $35.00.
(Canadian Intellectual Property Office, 2012)

Insurance Issues
Hostel 709 will be purchasing General Commercial Liability insurance to cover owners, employees,
business property and earnings.

Human Resources
Hostel 709 will have 1 full time staff: Alexandrea Bourden, and 2 part time staff members.

As owner and operator, Alexandrea will be the only full-time staff member for the time being. She
will be hiring 2 part-time staff (15-20 hours/week) for the beginning of the season and see if there is
demand for more help as the season progresses.

Process/Production
Hostel 709 Reservation Process:

 Guest books a reservation either online or over the phone. A credit card number is required to
place a reservation. Reservation is confirmed via email.
 Upon arrival guest provides proof of reservation via printed confirmation email or shown on
smartphone/tablet.
 Guest is given a brochure with all amenities listed and key to reserved room.
 Guest is then shown to room. Throughout stay guest may ask front desk any questions.
 They are allowed full use of kitchen, common room, laundry area, and deck.
 Check out is 11 am. Guests will return key(s) and payment is processed.

Risk Assessment
Hostel 709 will be focusing all of their marketing efforts online. If this method proves ineffective, we
will combine those methods with a promotional plan. This includes ads in magazines and on sites that
would reach our target market.

As mentioned before, customer feedback is the backbone of ensuring great customer experiences.
Hostel 709 plans on responding and rewarding customer feedback, whether it is negative or positive.
Not only is it important to let a guest know that their feedback has been heard, the information they
provide is vital to improving the quality of the service offered.

After a full year of business if sales do not reach $60,000 Hostel 709 will close down and be released
from the lease.

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 Hostel 709 Business Plan 2013

6.0 Financials
Start-up Costs

Building supplies:
(Furniture included with lease, will be converting 2 of the 7 bedrooms into dorm-style & adding 2
singles into 2 separate bedrooms)

 Bunk Beds x 6: $1800.00 (IKEA, 2013)

Total = $1800.00

Business License:

 Building Permit Development Application: $100.00

 Fire/Life Safety Inspection: $200.00
 Canada Select Review: $225.00
 Trademark:
o Filing: $250.00
o Registration: $200.00
o Issuance: $35.00
Total = $1010.00

Computer, printer, fax machine:

 Computer x 3: $990.00 (Future Shop, 2013)

 Printer/Fax Machine: $520.00 (Future Shop, 2013)
Total = $1510.00

First and last month rent:

 One month’s rent x 2: $6400.00

Total = $6400.00

Insurance:

 General Commercial Liability:

Total = $400

Inventory:

 Extra Linens:
o Full x 12: $189.00 (Canadian Hotel Supply, 2013)
o Twin x 24: $152.00 (Canadian Hotel Supply, 2013)
 Extra Towels x 24: $220.00 (Canadian Hotel Supply, 2013)
Total = $561.00

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 Hostel 709 Business Plan 2013

Labour:

2 part-time staff (15-20 hours/week)

2 people x 20 hours per week x $10 per hour = $400 per week x 1 months

Total = $1600

Marketing:

 500 Business cards: $75.00 (Staples, 2009)

 1000 Rack cards: $190.00 (Staples, 2012)
 500 Letterheads: $170 (Staples, 2012)
Total = $430.00

Office Supplies:

 Paper: $50.00 (Staples, 2013)

 Post its: $8.50 (Staples, 2013)
 Pens: $4.50 (Staples, 2013)
 Highlighters: $9.00 (Staples, 2013)
 Stapler: $12.00 (Staples, 2013)
 Folders: $17.00 (Staples, 2013)
 Paperclips: $2.00 (Staples, 2013)
Total = $103.00

Website:

 Domain Registration: $10.00 (Go Daddy Canada, 2013)

Total = $10.00

Total Start-up Costs = $13,824.00

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 Hostel 709 Business Plan 2013

Sales Forecast
Hostel 709 is expecting an average occupancy of 60% for the first month of business, based on
average occupancy rates for the Avalon region. Slowest month will be January with on average 40%
occupancy. Rates are based on monthly average occupancy rates. (Department of Tourism, Culture, &
Recreation, 2012)

Year One Sales Forecast (Including Assumptions)

Month 1 - $20256.60 - 19 heads x $55 (average rate per head) x 31 (# of days in May) x .6253 (Avg
occupancy rate for May in Avalon Region)

Month 2 - $23493.70 - 19 heads x $55 (average rate per head) x 30 (# of days in June) x .7294 (Avg
occupancy rate for June in Avalon Region)

Month 3 - $26563.90 - 19 heads x $55 (average rate per head) x 31 (# of days in July) x .82 (Avg
occupancy rate for July in Avalon Region)

Month 4 - $26311.30 - 19 heads x $55 (average rate per head) x 31 (# of days in August) x .8122 (Avg
occupancy rate for August in Avalon Region)

Month 5 - $23437.30 - 19 heads x $55 (average rate per head) x 30 (# of days in September) x .7476
(Avg occupancy rate for September in Avalon Region)

Month 6 - $18445.60 - 19 heads x $47.5 (average rate per head) x 31 (# of days in October) x .6593
(Avg occupancy rate for October in Avalon Region)

Month 7 - $17049.10 - 19 heads x $47.5 (average rate per head) x 30 (# of days in November) x .6297
(Avg occupancy rate for November in Avalon Region)

Month 8 - $9782.60 - 19 heads x $37.5 (average rate per head) x 31 (# of days in December) x .4429
(Avg occupancy rate for December in Avalon Region)

Month 9 - $8835 - 19 heads x $37.5 (average rate per head) x 31 (# of days in January) x .4 (Avg
occupancy rate for January in Avalon Region)

Month 10 - $9663.80 - 19 heads x $37.5 (average rate per head) x 28 (# of days in February) x .4844
(Avg occupancy rate for February in Avalon Region)

Month 11 - $14559.50 - 19 heads x $47.5 (average rate per head) x 31 (# of days in March) x .5204
(Avg occupancy rate for March in Avalon Region)

Month 12 - $14682.60 - 19 heads x $47.5 (average rate per head) x 30 (# of days in April) x .5423
(Avg occupancy rate for April in Avalon Region)

Total Sales = 213,081

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 Hostel 709 Business Plan 2013

Year Two Sales Forecast

Based on a 3% Increase in Occupancy

Month 1 - $21228.40

Month 2 - $24434.20

Month 3 - $27535.80

Month 4 - $27283.10

Month 5 - $24377.80

Month 6 - $19284.90

Month 7 - $17861.40

Month 8 - $10584.50

Month 9 - $9497.60

Month 10 - $10246.90

Month 11 - $15398.80

Month 12 - $15495

Total Sales = $223,228.40

Cash flow
Hostel 709’s detailed cash flow for year 1 and year 2 can be found in the attached financial
spreadsheet that has been included as a separate document in the Appendix.

Income Statement
Hostel 709’s income statement can be found in the attached financial spreadsheet that has been
included as a separate document in the Appendix.

7.0 Action Plan

Timeline
 December 2012 - Idea is formed
 January 2013 - Research for business plan begins
 February 2013 - Research complete
 March - April 2013- Implement marketing strategy
 May 2013 - Business opens

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Works Cited
Canada Select NL. (n.d.). Policies and Procedures Manual. Retrieved from Canada Select NL:
http://www.canadaselectnl.com/manual.htm#Section9

Canadian Hotel Supply. (2013). Bath Towel, Registry® Bronze Institutional 86% Cotton/14%
Polyester, Cam Border, 24"x50", White, 10.5#. Retrieved from Canadian Hotel Supply:
http://www.canadianhotelsupply.com/Products/Bath-Towel-Registry%C2%AE-Bronze-
Institutional-86-Cotton-14-Polyester-Cam-Border-24x50-White-105.aspx?R=AMERT2450-10

Canadian Hotel Supply. (2013). Flat Sheet, Registry - Signature Collection, T200, Full, 2" Hem, 81" x
108", White w/ White Hem. Retrieved from Canadian Hotel Supply:
http://www.canadianhotelsupply.com/Products/Flat-Sheet-Registry---Signature-Collection-
T200-Full-2-Hem-81-x-108-White-w--White-Hem.aspx?R=AMERM20081108

Canadian Hotel Supply. (2013). Sheets, Registry®, Flat, Twin, 66" x 104", White. Retrieved from
Canadian Hotel Supply: http://www.canadianhotelsupply.com/Products/Sheets-
Registry%C2%AE-Flat-Twin-66-x-104-White.aspx?R=2022180-66X104-W

Canadian Intellectual Property Office. (2011). Trade-Marks Guide. Retrieved from Canadian
Intellectual Property Office: http://www.cipo.ic.gc.ca/eic/site/cipointernet-
internetopic.nsf/eng/h_wr02360.html

Canadian Intellectual Property Office. (2012). Tariff of Fees - Trade-marks. Retrieved from Canadian
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 Hostel 709 Business Plan 2013
wireless-all-in-one-laser-printer-with-fax-mx310dn-
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Pack/product_506127_2-CA_1_20001

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 Hostel 709 Business Plan 2013
Staples. (2013). Staples® Stickies Self-Stick Notes, 3" x 3", Yellow, 24/Pack. Retrieved from Staples:
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instagram-2013-2

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