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“A STUDY ON CUSTOMER PREFERENCE ON SMALL CARS

WITH SPECIAL REFERENCE TO MARUTI SUZUKI”

QUESTIONNAIRE

PERSONNAL INFORMATION:

Name:

Age :a)20-30 b) 30-40

c) 40-50 d) 50-60 e) Above 60

Sex :a) Maleb) Female

Income:a) 1000-10000 b) 10000-20000

c) 20000-30000d) 30000-40000 e) Above 40000

Occupation:

1. Which is yourfavorite small car in MARUTI SUZUKI?

a)Alto b) Zenestiloc) Swift

d) WagonR e)A star f)Ritz

2. Which particular brand of MARUTI SUZUKI are you using currently?

a)Alto b) Zenestiloc) Swift

d)WagonR e) A star f) Ritz

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3. Why you are giving first preference to MARUTI SUZUKI while buying small car?

a)Good facilities b)Qualityservice

c) Pricec) Good designsd) Better mileage

4. Which promotional media is influencing you to buy small cars?

a)Broad casting b)Product demonstration

c) Word of mouth d)Publications

5. Which company is your second choice while buying small car?

a) Ford b) Hyundaic)Tata

d)Chevrolete) Volkswagond)Mahindra

6. Reason for your choice?

a)Brand name b) Features

c)Price d) Mileage

7. What is your opinion about service of MARUTI SUZUKI comparing with others?

a)Excellent b)Very Good

c) Good d) Average e) poor

8. The small cars of MARUTI SUZUKI if we upgrade to sedan whether you will opt for the same?

a) Yes b) No

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9. Are you satisfied about the price of MARUTI SUZUKI small car comparing with others?

a) Highly satisfied b) Satisfied

c) Neutrald) Dissatisfied

10. Which is your favorite design of small car of MARUTI SUZUKI?

a)Alto b)Zen estiloc)Swift

d)WagonRe)A star f)Ritz

11. Do you want any changes in small cars of MARUTI SUZUKI?

a)Yes b) No

12. What kind of changes are you expecting in the small car segment of MARUTI SUZUKI?

a) Increasemileageb) Add new facilities

c) Reduce price d) Introduce Diesel modelse) Changes in design

13. Do you feel that there will be demand for a model which is in the NANO platform?

a) Yes b) No

14. What are the qualities they have to include when introducing this car?

Answer)..........................................................................................................................

…………………………………………………………………………………………...

15. What is your opinion if they are giving diesel option for WAGONR, ALTO, A STAR and ZEN
ESTILO?

a) Will be successful b) Will be failure

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16. Rate the following feature of MARUTI SUZUKI?

ExcellentVery GoodGoodAverage Poor

Facilities:

Design :

Service:

Mileage:

17. If MARUTI SUZUKI is planning to launch another small car which particular price range you
prefer?

a) 100,000-200,000 b) 200,000-300,000

c) 300,000-400,000 d) 400,000-500,000 e) 500,000-600,000

18. ‘A star’ and ‘ZEN Estilo’ have less demand than other MARUTI SUZUKI small cars, What are the
reasons?

a) Technical fault b) Facilities

c) Design d) Price e) Mileage

19. Do you feel that the introduction of more models with in the small car segment will improve sale
of MARUTI SUZUKI?

a) Yes b) No

20. Which is your favorite color in car?

a) White b) Black c) Red

d) Blue e) Brick red f) Silky silver

g) Sunlight copperh) Azure grey i) Ecru beige

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21. If you are planning to upgrade to big cars which particular brand will you choose?

1) Maruti Suzuki :a) Swift desire b)Ertigac)Sx4d) Kizashi

2) Hyundai : a) Sonata b) Accent c)Verna d) i20

3) Ford :a) Endeavourb) Fiestac)figod) Fiesta classic

4) Toyota :a)Land Cruiserb)Fortunerc)Innova d) Corolla altis

5) Tata :a) Sumo Grande b)Tata safari c) Indica vistad) Venture

6) Chevrolet:a)Taverab) Captivac)cruzed) Aveo

7) Mahindra: a) Scorpiob) XUV500c)Xylod) Bolero

8)Honda : a) City b) Civic c) Accord d) Venture

9)Nissan: a) Sunny b) Livac) Teanad) X-trail

10) Skoda : a) Fabiab) Octavia c) Laura d) Superb

11) Volkswagon:a) Vento b) jettac) Passat d) beetle

12) BMW India : a) 3 Series b)5 Series c) X1 d) X3

13)Mistubishi : a) LancerCrediab) Outlander c) Pajerod) Evo X

14)MercedesBenz: a)C Class b) E Class c) M Class d) S Class

15) Renault India:a) Pulse b) Duster c) Fluenced) koleos

16) Land Rover:a) Discovery 4 b)Evoque c) R.R.Sport d) RangeRover

17) Lamborghini :a) Gallardo b) Aventador

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