Beruflich Dokumente
Kultur Dokumente
Learning Outcomes
Individual Assignment:
You need to come out with an idea (product/service) to tackle crime issues which is growing
globally. Your idea shall provide great impact on people’s lifestyle and able to generate
multiple sources of income. Crime issues are listed of as below:
Burglary and theft (house break-in, vehicle stealing, property)
Traffic offences
Street crimes (snatch theft)
Kidnapping
Violent crimes (assaults)
You are required to prepare a comprehensive business plan in order to convince the
investors and to obtain the required funding. For anyone starting or running an existing
business, having a business plan is a vital first step success.
Business Plan Contents Requirements
1) Your business plan shall consist of the following components (at least but not
exhaustive):
Executive Summary
Company Background / Description
Product / Service Description
External & Internal Analysis
o Porter’s Five Forces Industry Analysis
o Market Analysis
o SWOT Analysis
o Competitors’ analysis
Operational Plan
Marketing Plan
o Marketing Objectives
o Marketing Strategies
o Marketing Mix (4Ps)
Financial Plan
o Sales Forecast (3 – 5 years)
o Income Statement (3 – 5 years)
o Break even analysis
References
Appendices
Note: You are required to provide proper citations and reference pages when making
reference to any external sources of information, theories, concepts and frameworks when
writing your business plan.