Group No.

4
Gaurav Gulati C024
Sonakshi Mata C040
Rahul Lohia C036
Nidhi Doshi C020
Meetanshi Pandey C048
Jaskaran Prasher C052
Varun Prabhakar C051

Q.1. Core Strategies?

 Bringing Local products to global market and global products to local markets
 Adaptability – Tweaking their products according to the cultural differences in
various demographics (Eg: China)
 Availability – Filling in all possible product gaps, customer segments in the market.
Reaching different customer segments through specialized distribution channels.
 Brand diversity: acquisition of diverse brands from across geographies, adding to
their product portfolio across price points
 Innovation – understanding culture and demographics to deliver inventive products
catering to those needs
 High investment in advertisement and promotion, fame by association with
celebrities

Q.2. What are the entry strategies of L’Oréal in global markets?

 Geocosmetics – studying the beauty trends around the world and making the best
products for that market
 Acquisition of market leaders of a particular region

Q.3. Product Strategy?

 “Masstige” – making products which are premium but attainable

 Distribution competence – using 4 types of distribution channel for products that
differ in price and prestige
 Organizing training sessions and education programs for products like Inoa and
Redken

Q.4. Promotion Strategies?

 Social media strategy

 Investing heavily on advertising
 Moving from traditional to digital media
 Associating with local celebrities that signify fashion
 Brand Storm - organizing case study competition
Q.5. Channel Strategy?

Its sold to a particular type of customer through a particular distribution channel.

Selling its products through 4 major divisions:
1) Consumer Products division – distributed through mass market channels
2) Luxury Products division – selective distribution for prestigious products
3) Professional Products division – Selling specific Hair-Care products through Hair
saloons
4) Active Cosmetics division – selective distribution through pharmacies and
specialty health and beauty outlets