New Media Apps & Svcs

Call for Proposal

(A joint initiative between MDA and IDA)

Wed, 30th July 2008

Swissotel Merchant Court
 GOING & BORN DIGITAL
1,739
IDM VA contribution, S$ mil (2005-2015)

400 377

350

300 287

256
243
250
214
196
200 180
160

150

100
67
54
41 40 40
50 31

0
Interactive TV Advertising Interactive Mobile Interactive Online Media Games
2005 2007 2015

Interactive Interactive
Interactive TV Advertising Games
Mobile Online Media

IDM : CAGR (05-15) 24% 23% 18% 9% 22%

Media : CAGR (05-15) 12% 6% 18% 8% 22%
 EMERGING DIGITAL
250 IDM VA contribution, S$ mil (2005-2015)
221

200

164

150

100

69

50 43
30
18
11
3 6
1 2 2
0
Pervasive computing & media Web 2.0 services Learning media Immersive advertising
2005 2007 2015

Pervasive computing & media Web 2.0 services Learning media Immersive advertising

CAGR (2005-2015) 70% 45% 25% 40%

 PURPOSE OF CFP
This CFP is to help jumpstart an ecosystem for
new digital media apps & services

Not for R&D funding, but to facilitate

commercialization and regionalization

Innovative product demo

and documented viability
 GOAL
To identify the next home bred company
producing first class products / services

To establish Singapore as a global player in new

niche areas in digital media applications and
services by 2015
 TARGET
Companies with:
1. potential high growth areas in digital media
2. shown proven commercial viability
3. potential to take a leading position globally
4. strong contribution to Singapore digital media
ecosystem
 SCOPE
Examples include:

• Pervasive Computing & Media

• Learning Media
• Web 2.0 Services
• Virtual Worlds
• Virtual Reality & Telepresence
• Digital Advertising
• Digital Hubs
 EXAMPLES

• Pervasive Computing

• Web 2.0 Services

• Virtual Worlds

• Digital Advertising
 EVALUATION
1. Market Potential

2. Business Plan

3. Financial Standing
 KPI
1. Projected Revenue (3 – 5 years)

2. Expected impact and contribution to

Singapore Digital Media Industry (number of
new jobs created, new products and / or
services developed, new contracts signed
etc)

3. Others
 FUNDING
1. Co-funding:
i. Operational (manpower, equipment,
professional services)
ii. Development (materials)
iii. Marketing

2. Not exceed 50% of total qualifying project cost

3. Disbursed on a reimbursement basis

 FUNDING
4. Project funding typically given for not more
than two years (possibility of extensions on a
case-by-case basis)

5. Preference for some form of “returns” on

funding (e.g. X% revenue over a 3 year period
after disbursement of the grant is completed).
 TIMELINE

DATE EVENT

3 Jul 08 Preliminary Briefing

21 Jul 08 CFP Guidelines & Template Release

30 Jul 08 Industry Networking

5 Sep 08 Proposal Submission Deadline

Mid Sep 08 Clarify and Finalize Shortlist

Late Sept – Early Oct 08 Company Presentation to Joint Evaluation Panel

Oct – Nov 08 CFP Awards

 CONTACT

Mr. Desmond Ng
desmond_ng@mda.gov.sg

Ms. Suryahti Abdul Latiff

suryahti_abdul_latiff@mda.gov.sg