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EKARUP experts have over a decade experience in Commodity and Stock

Management services, where we help you to understand the way into the market.

EKARUP Investment Advisory Management Services is a premium service, offering

innovative & exclusive products in the field of trading research and risk management

over the past decade. Our expertise has earned the trust of thousands of high net-worth

individual/ institutional investors and created a family that is constantly growing.

EKARUP brings you a whole range of products, from which you choose as per

your requirement to put together your optimal portfolio, one that fits your investment

objective, time horizon and risk appetite.In today's intricate and volatile market your

investment requires constant monitoring and attention. The demand made on your time

and energy by other business may not leave you with capacity to attend to your personal

portfolio with the degree of care you deem appropriate. We at EKARUP understand

your situation and offer services taking the level of care and attention to a higher level

in monitoring your portfolio.








NO. OF EMPLOYEES - 8 (in Coimbatore branch)



 Shares

 Commodities

 Currencies

 Mutual funds

 Insurance

 Loan


Shares are one of the best known investments. Shares refer to a proportion of

ownership of a company's capital. We facilitate you to be shareholders of a company's

asset and ensures a high return for your investment.Shares fetch you a dividend plus

capital gain on purchase of an asset. There is also a risk involved in trading a share.
Investor should look for the ways to minimize the risk, so it's better to take an expert's

advice. With decades of experience, our research team helps you to find the best

investment in the market for you.


Commodity market is one of the financial markets where you can get high returns

on your investment. A return is almost thrice of inflation rate at any point of time. In

India, Commodity market is regulated by SEBI with the motto of protecting Investor

interest. We have vast experience and knowledge about Commodity market. We have

top notch research team; their BUY/SELL calls have 80% of accuracy consistently. We

have professional customer support team, they round the clock working in resolving

customer queries. They maintain zero percent dissatisfaction in services. Our brokerage

plans are also extremely flexible according to your need.We provide inclusive financial

plan to make your investment grow further and divest your investments in such way it

has zero percentage risk.


Besides offering commodities and indices trading we also offer trading in forex.

Forex market is one of the largest financial market in the world. Tremendous increase

in foreign trade, investments and high fluctuations in exchange rates has created a huge

potential for forex market in India.


 No middlemen

 Lower Transaction Costs

 Round the clock trading

 High Liquidity

 Limited Regulation

 Low Margin and High Leverage


Mutual funds set to pool money from various investors who has similar objective

of investing in different class of assets. The money is collected in the form of Trust,

where (Asset Management Company) AMC manages the money to achieve the goals.

We provide excellent service on managing your assets where investors get the

benefits of professionally managing team to buy and sell securities. We give an

opportunity to investors to beat inflation, maintain convenience and diversification

and manage your funds in safe, economical and transparent way. We satisfy the

customers on providing high returns.


Insurance is an agreement between the two persons - insured and the insurer, for

the purpose of safeguarding the interest of the insured. Insured is the person who

takes up an insurance policy and insurer is the one who agrees to meet up the financial

losses of the insured.

Services in,

 Life insurance

 Medical insurance

 General insurance

Life insurance is an agreement where the insured agrees to pay premium

periodically in return for reimbursement of a lump sum money that will be paid by the

insurer, in case of his death.


It is an insurance policy where the insurer will cover up all the medical expenses

that are to be paid by the insured.


It's a type of insurance where anything other than human life is insured. It

includes insurance on house, vehicles We will be your best insurance advisor. We

help you to find the right policy among the available policies with the insurance

companies as per you needs.We provide you an opportunity where buying and

researching of insurance becomes easy.



They say life begins at home. Our tie up with Punjab National Bank helps them in

providing flexible housing loans so that you can turn your dream home into reality. We

provide customized and tailor-made solutions for every client as your experience in home

buying is important to us. Home loans require long-term planning and accurate decision

making, we will help you in the complete process. We provide counselling and advisory in

selecting the property, checking approvals, registration, documentation and calculating the

accurate EMI and tenure.

Unique advantages when you avail the service from us:

 Flexible and attractive interest rates

 Doorstep service

 Transparent and quick processing

 No hidden or administrative charges

 Safe document storage

 No pre-payment charges


When unexpected expenditures arise, let us know so that we can provide you timely

help. It does not matter whether you are renovating your house, wedding expenses, higher

education, a dream vacation or a much desired gadget, we meet all kinds of financial need

with worrying much about collateral or property.

Unique advantages when you avail the service from us: ,

 Competitive interest rates

 Flexible repayment options

 Multi-purpose loan

 Doorstep service

 Minimal paper work

 No security and no collateral







This department has undergoing two different types of marketing methods,

 Conventional marketing

 Digital marketing


A conventional marketing channel consists of one or more independent producers,

wholesalers and retailers. Each is a separated business seeking to maximize its own

profits, even at the expense of profits for the network as a whole.

Conventional marketing such as,

 Tele marketing

 stalls


Digital marketing is an umbrella term for the marketing of products or services

using digital technologies, mainly on the Internet, but also including mobile phones,

display advertising, and any other digital medium.

Digital marketing such as,

 Email marketing

 Facebook

 Twitter


Many clients who lack the time and/or the expertise to manage their own

investments turn this responsibility over to a portfolio manager or investment

advisor. This "advisor" can be either an individual or a firm. Individuals select

portfolio managers on the basis of their investment philosophy and performance

record. Since the managers have the authority to decide which securities to buy or sell

for the client, as well as when to buy and sell them, they are considered to be
a fiduciary.Under the law, fiduciaries must always place the best long-term interests

of the client ahead of their personal interests or the interests of the firm.


The trading department is responsible for executing clients' securities orders. This

department effects the actual purchases and sales of securities, in accordance with the

clients' instructions. In addition, the trading department tries to buy and sell securities

profitably with the firm's own money.


The operations department is responsible for processing all of the paperwork

generated by the firm's other departments, most of it having to do with "clearing" the

firm's trades. This department also handles all of the clients' bills and statements.


This department is responsible for making sure that all other departments within

the firm adhere to the various securities laws and regulations imposed on the industry

by federal and state securities agencies.


The research department explores investment opportunities to determine which

are the most suitable and beneficial for clients and for the firm's own trading activities.

The so-called full-service brokerage firms provide their clients with the firm's

research at no additional cost. The cost of providing this research is built into the

commisions that the clients pay when they buy and sell secrities. Another type of

brokerage firm, called a discount firm, does not provide its clients with research.
Instead, they charge reduced commision rates for executing orders and clearing




 Equity delivery

 Equity intraday

 Equity futures

 Equity options


When you buy and sell a stock within the same day, it is called Intraday Trading.

When you purchase shares and hold them overnight, then you take delivery of the

shares and hence, this is called Delivery Trading. Generally speaking, most brokers

charge higher brokerage on Delivery trades versus Intraday trades.


Intraday Trading is the most popular Trading that many Traders use this

typeTrading to cash their money soon. If you buy and sell shares in a single day then

the type of Trading is called as Intraday Trading. ... But all the shares you bought with

the Intraday option should be sold 30 minutes prior to the closing time.

Stock Future contract is an agreement to buy or sell a specified quantity of

underlying equity share for a future date at a price agreed upon between the buyer and

seller. The contracts have standardized specifications like market lot, expiry day, unit

of price quotation, tick size and method of settlement.


In finance, an equity derivative is a class of derivatives whose value is at least

partly derived from one or more underlying equity securities. Options and futures are

by far the most common equity derivatives, however there are many other types of

equity derivatives that are actively traded.


A commodity market facilitates trading in various commodities. It may be a spot

or a derivatives market. In spot market, commodities are bought and sold for

immediate delivery, whereas in derivatives market, various financial instruments

based on commodities are traded.


 Crude Oil

 Natural Gas

 Heating Oil

 Sugar - World #11

 RBOB Gasoline
 Gold

 Corn

 Wheat

 Soybeans

 Copper

 Soybean Oil

 Silver

 Cotton

 Cocoa


The order window looks as below, you can use the shortcut key F1 to Buy and F2

to Sell:
In the above snapshot above you will see various boxes, let me explain the use of

each of them:

1. Exchange Segment: This box will indicate which segment you are placing the

orders. The various segments are NSE (NSE Equity), NFO (NSE Futures & Options),

BSE (BSE Equity), BFO (BSE Futures & Options), MCX (Commodities) and CDS

(NSE Currency Derivative Segment).

2. Order Type: Order can be a Limit order (where you specify the buy/sell price),

Market order (where you buy/sell at market price), SL/SL-M (stop loss/stop loss

market). The use of Stop Loss orders is explained here. The difference between SL

and SL-M is that when the trigger price is hit, the stop loss order is sent as a limit

order with limit price mentioned by you in the SL order, whereas in SL-M, the order

is sent to the exchange as a Market order.

Because of illiquidity of stock option contracts, market orders have been disabled on

stock options. Only limit orders are allowed. Place a limit buying order higher than
the current price or selling order below the current price, this will act as good as

market order but will also protect from any impact cost due to illiquidity.

3. PRO/CLI: PRO stands for Proprietary, CLI stands for client. All of you are trading

as clients so the default will remain as CLI.

4. INST Name, Symbol, Type, Strike, Expiry: All of these are chosen by default

when you click on a contract and ask to buy/sell. But if you want to change the

contract/scrip, you can do it from here.

5. Basket Wave Line/ AUC No: Ignore this.

6. QTY: Buy/Sell order Quantity. By default it will show 1 for equity orders and 1 lot

for F&O. To change the default quantity and any other attributes of the order, look at

the image below:

7. Price: Mention the price if your order is limit order; if it is a market order this field

cannot be entered.
8. Tr Price: Trigger price will be used for Stop Loss orders. The price at which you

want the stop loss to be triggered.

9. Disc Quantity (Disclosed Quantity): This feature can be used only on Equities

(Stocks only) and Commodities. If you are placing a big limit order and you don’t

want the entire quantity to be disclosed fearing a non-execution of order you can

choose Disclosed Quantity. For example, if you buy 2000 shares of Reliance at Rs

800 and you mention the disclosed quantity as 500, your order will show only 500 in

the market depth window for everyone else, whereas actually it is 2000. This is useful

only if you are trading bigger quantities.

10. Prod Type (Product Type): MIS ( Margin intraday square off), CNC (Cash n

Carry) and NRML( Normal). The following details are important so ensure you

remember the same:

While trading equity (Stocks on NSE/BSE)

Use MIS for Intraday Trading (9:00 AM to 3:20 PM): Around 3:20 PM, all MIS

positions are auto squared off. Using MIS, you will get Intraday Leverage (between 3

to 10 times) based on what stock you are trading. If it’s a good stock you get more

leverage, and if it’s not a good stock you get less or no leverage. To know how much

leverage you get for trading Equities for Intraday click here.

Use CNC for delivery-based trading: When you buy using CNC, you will not get

any leverage, but there won’t be any auto square off’s either. Once bought, the stock

would be sent to your Demat account and if you sell using CNC, stocks will be

debited from your Demat account. Note that you won’t be able to sell with product

type CNC without holding the particular stock in your demat account.
You can convert MIS to CNC and vice versa, by visiting Admin positions (F11)

or by visiting Trade book (F8). You will need 100% cash in your account to convert

to CNC. .

While trading Futures & Options( NSE/BSE)

Use MIS for Intraday trading (9:00 AM to 3:20 PM). Around 3:20 PM, all MIS

positions are auto squared off. The benefit of using MIS for Futures & Options is that

you get extra leverage (not for buying options). You will need only 40% of Exchange

stipulated margin by using this product type. So for example, if Nifty futures

overnight margin is Rs. 25,000, you will require only Rs 10,000 (40% of 25,000) if

you use the product type as MIS.

If you don’t want any excess leverage, use the product type NRML and you

would not have to worry about auto square offs.

You can convert your MIS position to NRML and vice versa by visiting Admin

positions (F11) or by visiting trade book (F8). You will need stipulated NSE

overnight margins to convert to NRML.

While trading Currency (CDS)

Only one product type NRML as we don’t offer any additional leverage than

what is offered by the exchange.

While Trading Commodities (MCX)

Use MIS for Intraday trading (10:00 AM till 30 minutes before market close). At

30 minutes before market close, all MIS positions are auto squared off. The benefit of
using MIS for Commodity Futures is that you get extra leverage. You will need only

50% of overnight exchange stipulated margin by using this product type. So for

example, if Crude futures overnight margin is Rs. 25,000, you will require only Rs

12,500 ( 50% of 25,000) if you use the product type as MIS.

If you don’t want any excess leverage, use the product type NRML and you

would not have to worry about auto square offs.

You can convert MIS to NRML and vice versa by visiting Admin positions (F11)

or by visiting Trade book (F8). You will need stipulated MCX overnight margins to

convert to NRML.

11. Validity: While trading on NSE/BSE you get only 2 options, Day orders (valid till

end of day) or IOC – Immediate or Cancel (as the name suggests, the order if not

executed immediately will get cancelled). By default day option will be selected. IOC

will be a good option for people who place market orders of large quantity thereby

increasing the Impact cost.

12. Client ID, Name, Participant, No of Days: These will be selected by default

and no change to be made on this. Validity date can be used only for GTD orders on



The Order Book is a very important tool on ZT. It helps you

monitor/cancel/modify your orders. To access the order book use the short cut key F3

or go to the Orders and Trades Option on ZT and click on Order Book as shown


The Order Book opens as below, use the edges to increase/decrease the size. Use

Ctrl+3 if you are not seeing both open/completed orders. Tick/untick the Display all

Orders button and then click Display if you don’t see the orders. See the pic below:

The Order Book allows you to Filter your orders,modify/cancel any pending

orders or cancel all your pending orders (in case you have more than one pending

order). The below picture shows you how its done.

Some of the main reasons for your orders to be rejected are:

o Invalid Product Type (using CNC for F&O, so on and so forth)

o Insufficient funds (please note that when you place an order – even if it is not

executed, the exchange blocks funds as long as it is open), so be sure to check

for any Open orders in Order Book. The rejection reason is self explanatory,

but give us a shout if you can’t figure out the rejection reason.


 Presented ppt on mutual fund, mortgage loan and general insurance.

 Analyzed various companies under various sector i.e., collecting details like

market capitalization, net profit, sales etc.,

 Telephonic marketing practice

 Ratio analysis

 Demo trading

 Activities related to Beta, CAGP and Forecasted the future value

 Activities related to digital marketing

 Conventional marketing

 Activities related to market segmentation


From the industrial training under taken at EKARUP, I came to know about

various services involved in the financial services and I have completed my training

in a satisfied manner.