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Identification and analysis of the company’s distinctive competencies:

Tangible Resources:
Berger House: The headquarter of Berger paints Bangladesh is in Uttara, known as Berger
house. It is located in House # 8, Road # 2, Sector 3, Uttara Model Town, Dhaka 1230.

Sales depots: Berger BD has 14 strategically located sales depots over this country. Those are
in bannai, Uttara, Dhanmondi, Chittagong, Khulna and different division. Besides this it has 11
home décor outlets across the nation.

Factory: BPBL has two factory which are one is in Dhaka and another one is in Chittagong, the
size and location of it’s made it more beneficent for its Business.

Plant: It has two large plant in Nabinagar, Saver. One is Powder coating plant and another is
Emulsion plant.

Intangible Resources:
Brand Value: If people think about the paint, first comes in mind Berger’s name. It has created
a strong brand image in this country. They awarded six years in a row as the best paints brand of
Bangladesh. Berger Paints Bangladesh Limited is one of the oldest names in the paint industry,
yet, it is one of the most technologically progressive companies in the country, which has
developed the strongest brand image in the country.

Position: in this industry Berger is the 1st in his position. Is has a good customer service
relationship. And for this beliefs it became the 1st choice of customers.

Capabilities:
Skilled Human Resources: Berger plaints has a strong manpower that is 1000 employee, all of
them are highly skilled and creative, and also has above 3000 dealers over the countrywide for
distribution network.

Reff

http://www.bergerbd.com/eshop/index.php?route=information/information&information_id=4

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