Jaya College of Arts and Science

Department of Management Studies & Commerce

REVISION -I

INTERNATIONAL MARKETING

Class : I M.Com Max marks : 75

Code No : Time : 3 hours
PART -A (10*1=10 marks)

ANSWER ANY TEN QUESTIONS

Define/Explain the following:

1. International Marketing
2. Brands
3. Trademarks
4. Packaging
5. Export pricing
6. Labeling
7. Culture
8. Product Positioning
9. wholesalers
10. Retailers
11. Strategy
12. Global Marketing

PART - B (5*5=25 marks)

ANSWER ANY FIVE QUESTIONS

13. Write short notes on scope and challenge of International Marketing.

14. Explain about importance and benefits of IM.
15. Write short notes on Brands, Trademarks and Packaging.
16. Explain about Product positioning in foreign market.
17. Write short notes on International Product pricing policy.
18. Discuss about planning and organization with respect to Global marketing environment.
19. Understanding Global consumers – Explain.

PART - C (4*10=40 marks)

 ANSWER ANY FOUR QUESTIONS

20. How to develop Global Marketing Strategies.

21. Cultural dynamics in assessing Global Markets - Explain.
22. Discuss about International Marketing Information system and Research.
23. Explain about the dynamic environment of International Marketing.
24. Explain about international marketing of services.