Republic of the Philippines

Calbayog City National High School

Senior High School Department
Calbayog City

Strand: General Academics

Subject: Media and Information Literacy (MIL)
TOPIC: Media and Information Sources
TEACHER: Michael D. Baculanta

Media and Information Sources

 Your information needs to dictate your choice of media and information sources.
 Sources are not all the same and are not created equal.
 Judging the value of information is not as easy as it seems.
 Information is processed and refined.

Information is available to us in many different formats - published books, articles, and

newspapers, web pages, videos, photographs, and more. In order to effectively locate, evaluate, and
incorporate a wide variety of information into our knowledge base we must understand what media
literacy is and why it is such a critical twenty-first century skill.

1. Indigenous Knowledge
 Unconventional source of information
 Relayed either through people media or through indigenous media
 Indigenous Knowledge is defined by Warren (1991) as the "Knowledge that is unique to a given
culture or society."

Examples of Indigenous Knowledge

 Rice-fish co-culture, a farming technique for over 1,200 years in south China, was recently
designated a "globally-important agricultural heritage system," by the UN Food and Agriculture
Organization.
 Indigenous fire management techniques developed thousands of years ago, and which today
protect large landscapes in Australia, Indonesia, Japan and Venezuela.

Indigenous Media
 Also known as community media
 Any form of media that is:
o created and controlled by the community
o for the community,
o about the community
o by the community
The Asia Indigenous Peoples Pact (AIPP) defined indigenous media as:
 Media owned, controlled and managed by indigenous peoples in order for them to develop and
produce locally appropriate information in the languages understood by the community by
utilizing indigenous materials and resources, reflecting community needs and interests, visions
and aspirations and independent from vested interest groups.

Indigenous communities are known to adhere to oral traditional communication.

Indigenous media as Tool for Expression and Participation

 Info offered by indigenous media is primarily to “open up other spaces for the discussion of
indigenous peoples’ issues and conditions".
 In the ASEAN region, there are indigenous organization that have initiated the promotion of
freedom of expression and have increased access to information among indigenous people.

Indigenous knowledge enhances one's sense of national identity

2. Library

 A place in which literary, musical, artistic, or reference materials are kept for use but not for sale
 Expected to select and provide you content that are easy to access.
 Came into existence because of the birth of printing press
 No longer static of limited to purely collecting physical materials for archiving, but has extended
to acquiring new modes of providing information such as the use of digital sources and facilities
that utilize media
 Main role is to organize and provide you access to information
 Steward of good information collection

PROS AND CONS OF THE DIFFERENT TYPES OF MEDIA AS SOURCES OF INFORMATION

BOOKS
PROS CONS
 Transferable information Environmental issues
 Enduring medium Costly or expensive

MAGAZINES AND NEWSPAPERS

PROS CONS
 Loyal readership Newspaper valid only for a day
 Target geographical areas Message can be lost (because 60% ads)
 Can be shared with others Magazines have niche audiences

CINEMA

PROS
 Can be entered in local/international film festivals and competitions
 Reaches many demographics, literate or illiterate
CONS
 Expensive production
 May or may not hold interest/attention

RADIO

PROS
 Trusted medium with loyal followers
 Community radio has loyal audiences interested in local activities
 Nationwide events
CONS
 Niche market
 Audience will tune out
 Difficult to incite action
 Background medium