Beruflich Dokumente
Kultur Dokumente
2. Meaning of a Project
The word project actually means something that comes before anything else is done.
A project can be defined as a temporary Endeavour undertaken to achieve a particular
aim or it is a study of factual information for comprehending and applying the various
concepts of the course into practice. In simple words, a project can be understood as
mentioned under:
_ It is a practice of verification or demonstration of concepts or hypotheses or processes
learnt.
_ It is also a technique of self-learning, learning by doing. It has a practical value.
_ The purpose of project is not to generalize but to study the situation with a practical
orientation.
5. Project Proposal
Once the learner decides the Project topic, he/she should prepare a proposal as per the
format given in the next page. This format should be considered as ANNEXURE 1 of the
Project report by the learners. The Proposal should not be more than 5 to 6 pages. In
other words, the project proposal need not be sent separately.
6. Format of Proposal
Name of the Learner…………………………………….........
Registration No. ………………………………………….....
Program Name…………………………………………………
Address………………………………………………….........
......…………………………………………………..................
Proposal must carry the following information
_ Title of the Project
_ Objectives
ii) Centre: Full name of the student in Capital letters and Registration Number
iii) Bottom: Name of the Institute (i.e. SCDL), in Block Capitals, and the Academic year
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8. Instructions for the preparation of hard copy of the project report
Learners should note the following important points regarding project work:
_ The title of the project-report should not be the same as the objectives, as there can be
more than one objective for a particular study.
_ Each objective will have at least one or more findings and suggestions.
_ Each objective must have relevant questions in the questionnaire and/or interview
schedule.
_ Learner must ensure adequate coverage of the topic in general and objectives in
particular.
_ Coloured figures/diagrams/graphs/tables will add value to the presentation of the
report.
Every table and diagrammatic representation should have a serial number and a
caption.
_ All Project reports are to be sent by post or delivered personally at the address of
SCDL main campus.
_ Project
Report should be of minimum 65 pages for all two year programs and of 30
pages for all one year programs.
9. No Objection Certificate
If the project is carried out in an organization, a certificate of the CEO or any other
authorized person of the organization is necessary, mentioning that the organization has
no objection in publishing the findings of the project study.
The certificate should bear the name of the authority with signature and company stamp.
Alternatively, the certificate should be given on the company’s letterhead and signed by
the company’s authorized person.
Marketing Management
1. The brand loyalty of the carbonated drinks
2. The taste and preferences of the hostel food
3. The preferred brand of vodka
4. Emerging trends in retailing
5. Effective brand management
6. Service industry in India
7. Reasons for brand failure
8. Analysis of sales promotion and advertising strategies
9. CRM in India
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10. Psychology of Indian consumer
11. Survey on Consumer Choices of different brands of two-wheelers in Pune
12. Market Potential for Logistics Business in Pune city
13. Brand Equity in select FMGC products in Mumbai city
14. Service Quality and Consumer satisfaction of Maruti Service Centers
15. A Study on Marketing Strategies of HLL in South India
16. (A Case Study)
17. Impulse Buying Behavior of Customers in Delhi
Financial Management
1. Investment Analysis and Portfolio Management
2. Securities, Markets and Financial Institutions
3. Capital Markets, Financial Intermediation, and Investment Analysis
4. Corporate Financial Problems
5. Field Study in Insurance sector
6. Portfolio Management for Governmental and Non-Profit Organizations in India
7. Debt Management and Capital Financing in ABC
8. Mergers & Acquisitions
9. Investment Feasibility study
10. Future of derivatives in India
11. Study of growth prospects of Mutual Funds in India
12. Banking Sector - PSUs are here to stay
13. Stock exchange related issues
CRM
1. Developing an analytical CRM model for a wholesale dealer
2. CRM plan at an electronic shop a study
3. Identifying weaknesses in a CRM system in a super-market in Pune
4. Strength and weakness of an FMCG company
5. Scope for strengthening a CRM program in computer training institute
6. Marketing the effectiveness of a CRM system of an IT company
7. A study of CRM system in international banking organization
8. Factors that will strengthen the CRM system in the public sector
9. Insurance company
10. The CRM system in an organization India company – a detailed analysis
11. How to make awareness about the requirement of a useful CRM system in
service sector