Beruflich Dokumente
Kultur Dokumente
DEVELOPMENT
● Process (levels, stages, phases)
● Multi-faceted (human, social, economic, cultural)
● Condition (not poor, comfortable)
● State and state of mind (progress, positive)
● Multi-disciplinal (science, social science, theology, arts/entertainment)
● Can be described or characterized
● Sustainable development for social, economic and environmental aspects.
● Education, Income and Health - Good quality of life
UNDERDEVELOPMENT
● all things bad
● Anti-thesis to development
● A state of deprivation, poverty, inequity
● Lack of progress/improvement
DEVELOPMENT COMMUNICATION
“Development communication is the art and science of human communication applied to the
speedy transformation of a country and the mass of its people from poverty to a dynamic state
of economic growth that makes possible greater social equality and the larger fulfillment of the
human potential.”
- Dr. Nora Quebral, Professor Emeritus, UPLB
Commented [1]: Read pa-konti konti hebheb
Development Communication
“The use of communication to facilitate social development.”
- Dr. Nora Quebral, Professor Eneritus, UPLB
Development Theory
- Development theories seek to explain how and why countries are developed or
underdeveloped
- Theories can be categorized depending on the vision, direction, perspective and
approach
- No theory can fully explain all development issues and challenges (no mother theory)
- WORLD VIEW DEVELOPMENT SLIDE
DEVCOMM APPROACH
Explain
Educate
Entertain
Engaged
Emotion
ASSIGNMENT:
- Describe and illustrate your ideal country.
- Is this country existing? How will you help make it a reality?
- DEADTLINE: FEBRUARY 12 via, schoolbook.
● Development Journalism
● Science Communication
● Community Communication
● Education Communication and Technology
Development Journalism
Journalism - history in a hurry
● Practice of gathering and writing of developmental news and information, with emphasis
on news recognition and accuracy.
● Writing news w/ a development lens
● Not all dev’t projects can be considered good all the time
● Reporting on the political, social, and economic aspects of development.
● Serves as an instrument of social justice and a tool for achieving beneficial social
change.
● A development journalist: critically examines, evaluates and reports the relevance if a
development project to national and local needs, the difference between a planned
scheme and its actual implementation, and the difference between its impact on people
as claimed by government and as it actually is.
● Related: development reporting
Science Communication
● A form of public communication that presents science-related topics to non-experts
especially to the general public.
● Communication between scientists as well as between scientists and non-scientists.
Community Communication
● Any form of communication activity that may involve media that is created and controlled
by a community, either a geographic community or a community of identity or interest.
● Content is generated and circulated by and within the community that owns it.