A

SYNOPSIS
ON

“COMPARATIVE STUDY ON CONSUMER PREFERENCE

TOWARDS OPPO AND VIVO IN NAGPUR CITY
(FOR THE YEAR 2016-17)”

SUBMITTED TO

R.T.M. Nagpur University, Nagpur

In partial fulfillment of the requirement
for the award of degree of
Bachelor of Business Administration

SUBMITTED BY
SAHIL JAIN

Enroll No. :-

UNDER THE GUIDANCE OF

DR. KAVYA MAKHEJA
Ph.D,M.Phil,M.Com,B.Ed

VMV COMMERCE, ARTS, JJP SCIENCE COLLEGE, WARDHAMAN NAGAR,

NAGPUR – 08

2017 – 2018
 INDEX

CHAPTER NO. CHAPTER NAME PAGE NO.

Introduction
 Introduction to Topic
1 1
 Company Profile
 Product Profile
2 Objectives of the study 2
3 Hypothesis 3
Research methodology

 Research Design
 Research Techniques
 Research Method

 Sample Design
 Sample Techniques
 Sample Method
 Sample Size
4 5
 Sample Area
 Sample Unit

 Scope

 Limitations

 Method of Data Collection

 Primary Data
 Secondary Data
5 Data analysis & Interpretation 7
6 Conclusions &Suggestions 8
Appendix
7  Bibliography 9
 Questionnaire
 INTRODUCTION TO TOPIC

The preferences of the consumers are a positive motivation, expressed by

the affective compatibility towards a product, service or trading form. We’re not
dealing with an internal bodily function, but a quality of objects that aims to
fulfill our needs, quality acquired within the connection between man and the
merchandise able to fulfill these needs. Preferences can be triggered by: the
features related to the material substance of the goods (shape, size, print, taste,
colour, consistency, package, etc.); elements referring to label, name, use
instructions that accompany the product; the statute granted to the person
owning and using that particular product. Theoreticians, at some point, had the
tendency to limit the preference to the concept of choice; however choice and
preference are two radically different entities: the first one is an action and the
other one, a state of mind.

Preferences are the result of a long-term relationship between the brand

and the consumer, as the latter learns to associate the brand with a symbol and
perceive it as having high quality. Following these deep connections created
over the course of time, a strong emotion is developed which lies on the basis of
preferences, remaining present even in the absence of the friendly symbol or of
any other component feature. Although a hardly comprehensible concept, it has
been demonstrated that the consumers’ preference can be measured effectively,
and that their study can provide a more thorough understanding on the choices
consumers make, when they decide to select a particular offerer as against the
other, or even when they decide to continue the relationship with the offerer in
time.
 COMPANY PROFILE

OPPO Electronics Corp. (commonly referred to as OPPO) is a Chinese

consumer electronics firm based in Guangdong. OPPO's major product lines
include smartphones, Blu-rayplayers and other electronic devices. The brand
name OPPO was registered in China in 2001 and launched in 2004. The
company has registered the OPPO brand name in many parts of the world.
OPPO is now known primarily for its subpar smartphones, mainly targeting
younger consumers with a small budget.

According to IDC report, it was ranked as the number 16 smartphone

brand worldwide in 2017 Q1, and was the number 12 smartphone brand in
China in 2016. In 2017, the Chinese manufacture 'OPPO' was caught in a legal
battle in regards to the overheating and in one case their phones and their
lithium ion battery exploding due to the poor manufacturing quality.
VIVO

Vivo is a Chinese technology company that designs, develops, and

manufactures smartphones, smartphone accessories, software, and online
services. It was founded in 2009 in Dongguan, Guangdong, China. The brand
uses Hi-Fi chips in its smartphones. Software developed by the company
includes the Vivo App Store, iManager, and a proprietary Android-based
operating system called Funtouch OS.

In 2012 Vivo released the X1. The X1 was also the first Vivo phone to
use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic.
Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen
phone, the Xplay3s. Other popular phones in the Vivo lineup include the X5Pro,
the X5Max, and the Xshot.
 OBJECTIVES OF THE STUDY

 To analyze the awareness among public about the Oppo and Vivo Phone.

 To know the consumer preferences for various Oppo and Vivo Phone.

 To study the services provided by Oppo and Vivo Phone.

 To Identify the factor which is important which purchasing Oppo and
Vivo Phone.
 HYPOTHESIS

 Vivo phone is more than 70% of the customer prefer picture quality than Oppo
Phone.
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problem, as to how research is done scientifically. It consists of the different
that generally adapted by researcher to study his research problem along with
logic behind them. It is necessary for the researcher to develop certain tests.
This also clarify time, scope, data sources etc. of proposed study. Another
significant aspect is tools and techniques which are used for study.

Research design

Research design is a pre-planned sketch for the explanation of a problem.

It is the first step to take and the whole research. Study will conduct on the
basis of this research design. It gives us a due that how the further process
would be taking place and how would be the research study carry into
classification, interpretation and suggestions. This is a guideline for the whole
work.

RESEARCH TECHNIQUE

The researcher is using quantitative technique for the research.

RESEARCH METHOD

A Research is using exploratory method for the research.

SAMPLE DESIGN

A sample design is the framework or road map, that serves as the basis
for the selection of a survey sample and affects many other important aspects of
a survey as well as, it is the frame that represents the population of interest,
from which a sample is to be drawn.

SAMPLE TECHNIQUE

A researcher is using random sampling research method for the research.

SAMPLING METHOD

Probability sampling is based on the fact that every member of a population has
a know& equal chance of being selected.

SAMPLE SIZE :-

The Sample Size chosen for this study is 100 Respondent.

SAMPLE AREA :-
 The sampling Area is Nagpur city.

SAMPLE UNIT

Oppo and Vivo Mobile

SCOPE OF STUDY

This report provides a frame of mind of people, what are the expectations
of consumer and up to how much level those expectations can meet. The main
purpose of the study is to aware the customers about the new Oppo and Vivo
Phone. This report will help to understand the consumer behaviour towards
purchasing a new Oppo and Vivo Phones.
LIMITATION

 The Research will be based on the data provided by the Oppo & Vivo
executive and the customer.

 There is limited period of time for the studying and finalizing the project.

 To get familiar with buying behavior of customer the research

visited only 100 people.
 During the project some people give positive approach and some
give negative response towards the information.

DATA COLLECTION

Data collection is the systematic approach to gathering and

measuring information from a variety of sources to get a complete and
accurate picture of an area of interest.
1. PRIMARY DATA
2. SECONDARY DATA
A research plan was followed for gathering primary data, secondary data or
both.

PRIMARY DATA

Primary data consisted of original information gathered for the specific

purpose. Data was collected from the primary sources i.e. questionnaire was
developed with the help of which personal interview were carried out.

SECONDARY DATA

The secondary data are collected from Nagpur city Authorized dealer of,
from broachers, from website of the company, news papers, and magazines.
Company.

DATA ANALYSIS & INTERPRETATION

Data will be analyzed and interpreted on the basis of data collected.

CONCLUSION & SUGGESTION

Conclusion and suggestions will be drawn on the basis of data analysis

and interpretation.
ANNEXURE

BIBLIOGRAPHY

BOOKS :
 Berman B and Evans J.R Retail Management ( person education10th
edition
 Service marketing by M. K, Rampal 4th edition

 Philip Kotler, Gary Armstrong, “Principles of Marketing – Eastern

Economy Edition” – Twelfth Edition ,2008 by Prentice-Hall, Inc.

 Louden D.L. &Bitta Delia consumer behavior 4th edition, By Tata

McGraw- Hill Publishing.

 Customer satisfaction is worthless, customer loyalty is priceless (Jeffery

Gitomer)

 Customer satisfaction :The customer experience through the customer’s

Eyes (The Leadership factor)

 Measuring up! (Anne Miner )

MAGAZINES, JOURNALS & NEWS PAPERS

1. Business world.
2. Economics Times
3. Journal of marketing research
4. Journal of marketing education

Websites:

 http://www.google.com/retail market.html
 www.vivomobile.com
 www.oppomobile.com