GROUP ASSIGNMENT

SUPERVISED BY : DR. NORSAMSINAR BINTI SAMSUDIN

SUBJECT TITLE : BUDAYA KEUSAHAWAAN (PPI 3012)

SUBMISSION DATE : 24/09/2017

PROPOSED BY GROUP I ,

NO. NAME MATRIC NUMBER

1. PAVITTRA YOGANATHAN D20171078042
2. TEY CHEN YI D20171076697
3. AZLEY BABAS D20171076717
4. MOHD HAZIQ BIN ABDUL RAHIM D20171076720
5. NUR AMIRA BINTI MOHD D20171077595
6. ALANIS BINTI WILLIE D20171077570
7. HELMI BIN CHE HASNI D20171076708
8. RIA ALVEY MIJIN D20171077548
9. NEILLDA BINTI ZAKARIA D20171077566
10. MOHD RIDZWAN SYAH BIN SANI D20171076701
11. ANAS SAFWAN BIN ABDUL HALIM D20171076716
12. MD JANNATUL NAIM D20171079409
13 ESTHER JARA ANAK KEYAI D20171077529
ASSIGNMENT 2 : SUCCESSFUL ENTREPRENEUR

INTRODUCTION

An entrepreneur is an individual who, rather than working as an employee, runs a small business
and assumes all the risks and rewards of a given business venture, idea or good or service offered
for sale. The entrepreneur is commonly seen as a business leader and innovator of new ideas and
business processes. Entrepreneurs play a key role in any economy. These are the people who have
the skills and initiative necessary to take good new ideas to market and to make the right decisions
that lead to profitability. The reward for taking the risk is the risk is the potential economic profits
the entrepreneur. We hereby to describe about a sought after successful entrepreneur, Sir Colonel
Sanders. Assigning about Colonel Sanders let us to give a thought to entrepreneurial system. This
assignment is contented with inspiring true life story of KFC’s Colonel Sanders which includes
personal background, business background, chronological of achievements and failures faced,
challenges gone through and core values being a successful entrepreneur. Thank you.

1
1.0 PERSONAL BACKGROUND

Colonel Harland David Sanders was an American successful entrepreneur. He was best
known for founding the popular fast food chicken product Kentucky Fried Chicken (KFC).
Colonel Sanders was born on 9th November 1890 in Henryville, Indiana USA. He was the oldest
of three children born to Wilbur David and Margaret Ann. The family were of mostly Irish and
English ancestry. His father was a mild and affectionate man who worked his 80-acre farm, until
he broke his leg after a fall. He then worked as a butcher in Henryville for two years. Colonel
Sanders mother was a devout Christian and strict parent. She continuously warning her children
not to involve in alcohol, tobacco, gambling, and whistling.

After his father died in 1895, Colonel Sanders mother worked by herself to support their
family. His mother obtained work in a tomato cannery, and the young Colonel Sanders was
required to look after and cook for his siblings. In 1902, Colonel Sanders mother remarried to
William Broaddus. After that, their family moved to Greenwood, Indiana. Sanders had a
tumultuous relationship with his stepfather.

Colonel Sanders met Josephine King of Jasper from Alabama and they were married
shortly afterwards. They have a son, Harland, Jr., who died in 1932 from infected tonsils, and two
daughters, Margaret Sanders and Mildred Sanders Ruggles. In 1947, he and Josephine divorced
and Sanders married Claudia in 1949. Colonel Sanders struggled with many problems such as
family problems, rejection, unsuitable jobs before he managed to re-commissioned" as a Kentucky
Colonel for chicken product, Kentucky Fried Chicken (KFC) in 1950 by his friend, Governor
Lawrence Wetherby.

1.1 BUSINESS BACKGROUND

Kentucky Fried Chicken (KFC) is a well-known fast food restaurant all over the world.
The fast food restaurant is originally from America and the headquarter that located in Louisville,
Kentucky. The main menu of KFC is fried chicken. Moreover, KFC is second largest restaurant
after MC Donald’s. KFC is the subsidiary company of Yum and brands that also own the Pizza

2
Hut and Taco Bells. In 1960, KFC expand their business to other country such as Canada, United
Kingdom, Mexico and Jamaica.

KFC had a conflict in 1970 and 1980, because there was change of corporate ownership.
KFC was sold to the spirits distributor Heublein, which was taken over R.J Reynolds food and
tobacco conglomerate. It did not stop there because PepsiCo bought KFC. Under PepsiCo, they
managed to expand the restaurant to overseas rapidly. In 1987, it became the first western
restaurant that open in China. This make PepsiCo the single largest market on that time. Then,
PepsiCo changed their name to Yum! brands.

KFC’s original product consist of fried chicken with 11 herbs and spices that invented by
Colonel Sanders. The trademark of KFC was servered the whole fried chicken in a “cardboard
bucket”. Since the early 1990s, they expanded their menu to more kind of choices and types such
as chicken burger, salad, French fries and soft drinks. KFC also become famous because of its
attractive slogans: “Finger Lickin Good”, “Nobody does chicken like KFC” and “So Good”.

KFC reached Malaysia in 1973 on Jalan Tunku Abdul Rahman. Until now, there is about
500 franchised around Malaysia. KFC Holdings (Malaysia) Bhd operates service was not only in
Malaysia but they successfully expand the business to Singapore, Brunei, Cambodia and India.
KFC Malaysia recognized as Halal and this status make the Malaysians that have many different
races and religions can eat together without any doubt.

2.0 CHRONOLOGICAL OF ACHIEVEMENTS AND FAILURES FACED

It was not easy for Colonel Sanders to become a successful entrepreneur as there were
many failures that he had to face in order to get a good achievement that made him a well-known
entrepreneur until today. When his mother remarried with someone else on during his 12 years old
age, had a tumultuous relationship with his stepfather. This happened because his new step-father
is an abusive man. Colonel Sanders who cannot stand the way he being treated, dropped out of
school and went to live with his uncle.

At the age of 16, he faked his age to enlist in the United States Army where he was a mule
handler in Cuba. He then was discharged only after 4 months. After then, he got hired by the

3
railway as a laborer. However, he got fired for fighting with a co-worker. While he worked for the
railway, he studied law until he ruined his legal career by getting into another fight. In 1920, he
founded a ferry boat company. Around 1922 he took a job as secretary at the Chamber of
Commerce in Columbus, Indiana. However, he admitted that he was not being very good at the
job, and resigned after less than a year.

Later, he tried cashing in his ferry boat business to create a lamp manufacturing company
only to find out that another company already sold a better version of his lamp. Finally, in 1930,
at the age of 40, Harland opened a service station in Corbin, KY where he cooked chicken and
other southern dishes. He didn’t have any seating in the service station so people would eat in his
adjacent living quarters. His cooking became so popular that he eventually moved into a nearby
motel and opened a 142 seat restaurant. He spent the next 9 years perfecting the use of a pressure
fryer to cook his chicken and finally released the new version, with a new blend of spices, in 1939.
He had been pan frying it but that method took 30 minutes which was not ideal for serving hungry
customers. He found that the pressure cooker not only cooked the chicken faster but also left it
with a flakier crust and juicier meat. His new blend of spices is what we know today as “original
recipe”.

In 1949, the Governor of Kentucky Lawrence Wetherby dubbed Harland Sanders as

“Colonel Sanders”. He also started developing his distinctive look as he grew goatee and began
wearing a white suit. He even bleached his mustache and goatee white to match. In 1955, at the
age of 65, his booming restaurant took a massive hit. Interstate 75 was built which took traffic off
of route 25 which is where his restaurant was situated. Colonel Sanders knew this was a death
blow to his business. He sold the restaurant at auction and received just enough to cover his debts.

2.1 CHALLENGES GONE THROUGH BY ENTREPRENEUR

Colonel Sanders had to face challenges to create the second biggest fast food company in
the world. At the age of 5, Colonel Sanders the oldest of 3 siblings had his father die. After his
father dead, he was in charge of household while his mother work full-time in a factory. His mother
then remarried an abusive husband when Harland was 12. To avoid the beatings, Harland dropped

4
out of school and stayed with his Uncle. At the age of 15, he was honorably discharge after just 4
months.

After returning from military, he kept changing jobs. Finally, at the age of 28 he married
his first wife, Josephine, and had 3 children, his only son died at an early age, leaving two
daughters. His wife sold all their belongings and took the children to live with her mother while
he was on a business trip and he received a letter from his brother-in-law saying “She had no
business marrying a no-good fellow like you who can’t hold a job.”

His eldest daughter, Margaret, later published a book about her father. In it she states that
Colonel Sanders had a mistress and even hired this woman in his home to “help with the
housework”. It’s hard to imagine that this indiscretion didn’t contribute significantly to the
eventual divorce. After the divorce from Josephine he married the mistress.

In 1930, at the age of 40, Colonel Sanders opened a service station in Corbin, KY where
he cooked chicken and other southern dishes. There was no seat at the service station so the
customer need to eat in his adjacent living quarters. His cooking became so popular that he
eventually moved into a nearby motel and opened a 142 seat restaurant. It took him 9 years to
perfecting the use of a pressure fryer to cook his chicken and finally released the new version, with
a new blend of spices

At age 65, after 25 years in the restaurant business, Colonel Harland Sanders was
effectively broke. Shortly after he received his first social security check for $105. With nothing
but his social security check and a killer chicken recipe Harland hit the road looking for restaurants
to buy the rights to his recipe. He lived in his car for 2 years and was rejected 1,009 times before
finally finding a restaurant owner who agreed to use his recipe.

His offer was to license the recipe and receive 5 cents per chicken in return. 5 cents per
chicken. From this he grew his empire! By 1964, 9 years after he hit the road, his chicken was
being sold in 600 restaurants in the US and Canada and Colonel Sanders sold Kentucky Fried
Chicken for $2 million.

He regretted his decision and did not like the changes the new owners made the franchise.
When they moved the company headquarters to Nashville Sanders said “This ain’t no goddamn
Tennessee Fried Chicken, no matter what some slick, silk-suited peoples says.” He eventually

5
bought back the Canadian portion of the company and later gave it to a charity. Colonel Sanders
left the company for good in 1970 saying “I realized that I was someplace I had no place being.
Everything that a board of a big corporation does is over my head and I’m confused by the talk
and high finance discussed at these meetings.”

Harland Sanders died on December 16th, 1980 of pneumonia after being diagnosed with
leukemia 6 months previous. I challenge you to work as hard at making your dreams come true
as he did.

2.2 CORE VALUES TO BE A SUCCESSFUL ENTREPRENEUR

Colonel Sanders personality and characteristic made him achieved a good achievement in
entrepreneurship world even though he faced a lot of failures to become such a successful
entrepreneur. Colonel Sanders was a responsible person. After his father died household
responsibilities was left to him while his mother worked to support the family. This was how he
developed his cooking skills as he helped his mother to cook and taking care of his siblings.

On the other hand, Colonel Sanders was man who is not easy to give up. When he visited
restaurants and trying to convince the owners to use his recipe, he had no luck because he failed
to get a cooperation with the restaurants. However, he kept trying to convince other restaurants
owner and by 1960 Colonel Sanders had 400 franchise. Because of this, his image was being used
to sell chicken throughout the country.

Moreover, Colonel Sanders also was a creative person. In 1939, he devised method to cook
chicken quickly so the customers would not wait 45 minutes for a batch to be fried up in an iron
pan. Colonel Sanders used a pressure cooker, a new invention at the time to cook chicken in nine
minutes only. He found that chicken cooked in this manner turned out to be moist and flavourful.
Colonel Sanders’s method is still being used today.

Colonel Sanders also was a perfectionist. He often burst into a restaurant’s kitchen to scold
an employee for not cooking his gravy correctly. Sanders would then show him how to cook it
right. “The thing I remember about the Colonel is that he was very particular about doing things

6
right”, said Jackie Trujilo, Chairman of Harman Management. Service, quality and cleanliness was
number 1 that he never backed down from that.

In addition, Colonel Sanders was a very obstinate person. He tireless striving after several
different jobs. Later he began his entrepreneurship career in a service station in Kentucky while
serving his special chicken in a dining area. As business grew, he relocated to a restaurant close
by in order to make his original recipe which was blend of eleven herbs and spices accessible to
earn more customers. In 1935, Colonel Sanders was dubbed as a Kentucky Colonel Sanders by
Governor Lawrence Wetherby in recognition of his good cooking skills. In 1940, he successfully
created his well-known original recipe of Kentucky Fried Chicken (KFC).

7
CONCLUSION

It is no doubt that Colonel Sanders was a very successful entrepreneur in business world. He faced
a lot of failures and challenges such as family problems, rejection and keep changing job. However,
his positive personality and core values help him a lot in facing and solving all of the challenges
and failures that he faced in order to become a successful entrepreneur. Being a responsible, never
give up, creative, perfectionist, and obstinate person are the key to his successful life and being a
well-known entrepreneur until today. All of his hard work paid off when he managed to get a good
achievement in business world. After all of the failures and challenges, he successfully dubbed as
a Kentucky Colonel Sanders by Governor Lawrence Wetherby. To sum up, Colonel Sanders is
such a good inspiration in business world. All of the younger entrepreneur should follow his
footsteps because Colonel Sanders is a powerful role models who will lead them to a successful
life. Remember that a successful entrepreneur did not tell you what you should do but they showed
you.

8
REFERENCES

1. http://www.investopedia.com/terms/e/entrepreneur.asp
2. http://moneytalkscoaching.com/the-failures-and-eventual-success-of-colonel-sanders/
3. http://en.mwikipedia.org/wiki/KFC
4. http://www.businessinsider.myhow-kfc-founder-colonel-sanders-achieved-success-in-his-
60s-2015-6/
5. https://www.biography.com/people/colonel-harland-sanders-12353545