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Goupon GENERAL FORMAT OF DATA ITEMS IF REPORTED SEPARATELY: Typically these are reported only annually you need

IF REPORTED SEPARATELY: Typically these are reported only annually you need to collect the annual data from the 10-K filing
End of Quarter Date Total Assets Operating Income Revenues Selling, General, and Administrative Expenses Research & Development Expense Selling and/or Marketing Expenses Advertising Expenses
Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8
3/31/2011 NA 412,671 $295,523) 142,821 NA NA NA
6/30/2011 NA NA NA NA NA 212,739 NA
9/30/2011 NA NA NA NA NA NA NA
12/31/2011 - END 1,774,476 -233,386 $1,610,430) 821,002 NA 768,472 NA
3/31/2012 1,870,863 39,639 $559,283) 283,583 NA 230,085 NA
6/30/2012 1,983,098 46,485 568,335 299,894 NA 88,407 NA
9/30/2012 2,032,814 25,438 568,552 287,978 NA 70,919 NA
12/31/2012 - END 2,031,474 98,701 2,334,472 1,179,080 NA 336,854 NA
3/31/2013 1,982,257 21,178 601,402 308,206 NA 49,557 NA
6/30/2013 1,976,668 27,412 608,747 302,600 NA 55,497 NA
9/30/2013 1,950,540 13,812 595,059 294,074 NA 53,265 NA
12/31/2013 - END 2,042,010 75,754 2,573,655 1,210,966 NA 214,824 NA
3/31/2014 2,280,606 -19,953 757,637 324,965 NA 78,924 NA
6/30/2014 2,137,439 -7,854 751,576 332,844 NA 64,275 NA
9/30/2014 2,072,165 -5,429 757,054 325,942 NA 59,935 NA
12/31/2014 - END 2,227,597 -14,842 3,191,688 1,293,716 NA 269,043 NA
3/31/2015 2,154,651 5,295 750,356 289,847 NA 52,533 NA
6/30/2015 (2,020,826) (9,226) (738,395) (288,721) NA 57,007 NA
9/30/2015 (2,030,641) (70,423) (713,595) (326,248) NA 61,587 NA
12/31/2015 - END (1,796,264) (79,777) (3,119,516) (1,192,792) NA (254,335) NA
3/31/2016 (1,618,680) (47,333) (731,971) (280,988) NA 89,765 NA
6/30/2016 (1,751,442) (43,169) (756,030) (277,168) NA (91,993) NA
9/30/2016 (1,613,541) (26,685) (720,468) (253,554) NA (87,858) NA
12/31/2016 - END (1,761,377) (109,763) (3,143,354) (1,066,168) NA (362,951) NA
3/31/2017 (1,483,835) (11,680) (673,626) (232,046) NA (86,342) NA
6/30/2017 (1,427,437) (7,398) (662,619) (230,187) NA (100,658) NA
9/30/2017 (1,428,096) (1,213) (634,466) (214,828) NA (101,456) NA
12/31/2017 - END (1,677,505) (29,435) (2,843,877) (901,781) NA (400,918) NA
Groupon became a publically traded company on October 21, 2011 and did not start reporting most financial information until the subsequent year. Groupon has no association with any type of Research & Development costs
Advertising Expense is buried within Marketing Expense which consists primarily of online marketing costs, such as sponsored search, advertising on social networking sites, email marketing campaigns, loyalty programs, affiliate programs, and to a lesser extent, offline marketing costs such as television, radio and print advertising.

Please note that the end-of-quarter dates may be different for your firm.
Firms can pick and choose how they define a fiscal year. Therefore the end of a fiscal year may be different from December 31st.
You need to insert the end-of-quarter dates that your firm uses when you enter data to this file.
If your firm reports Advertising or other marketing expenditures separately in the text of 10-K filing, then you should enter such data only in the end of fiscal year rows (e.g., 12/31/2017; 12/31/2016)
RetailMeNot GENERAL FORMAT OF DATA ITEMS IF REPORTED SEPARATELY: Typically these are reported only annually you need to collect the annual data from the 10-K filing
End of Quarter Date Total Assets Operating Income Revenues Selling, General, and Administrative Expenses Research & Development Expense Selling and/or Marketing Expenses Advertising Expenses
3/31/2011 N/A N/A N/A N/A N/A N/A N/A
6/30/2011 N/A N/A N/A N/A N/A N/A N/A
9/30/2011 N/A N/A N/A N/A N/A N/A N/A
12/31/2011-END 347,326 16659 33661 2356 2038 7054 1,700,000
3/31/2012 N/A 11161 29647 3035 2399 5969 N/A
6/30/2012 N/A 9985 30088 3763 3093 7136 N/A
9/30/2012 N/A 10773 34160 3979 3834 9,438 N/A
12/31/2012-END 370920 45497 50790 4981 5155 18129 1,320,000
3/31/2013 375651 12207 40561 5366 5950 11190 N/A
6/30/2013 379282 8987 43401 7303 6939 14085 N/A
9/30/2013 432171 9415 47350 7250 8214 15699 N/A
12/31/2013-END 512082 52729 97958 8664 9463 29329 22,200,000
3/31/2014 531540 10824 61270 9347 10706 21172 N/A
6/30/2014 543556 8086 59506 10291 12980 19195 N/A
9/30/2014 544430 5776 56470 10915 12310 19198 N/A
12/31/2014-END 599104 49471 87437 11790 11886 30497 23,100,000
3/31/2015 604743 7116 60384 9570 13320 21641 N/A
6/30/2015 607736 -918 53180 9712 13072 22636 N/A
9/30/2015 600159 -230 52412 9625 13011 21930 N/A
12/31/2015-END 602624 23158 83139 10906 12177 33173 23,400,000
3/31/2016 573113 501 54649 10226 12611 23325 N/A
6/30/2016 582436 -3634 64250 10833 13000 24165 N/A
9/30/2016 577478 -3235 64637 9384 12967 22744 N/A
12/31/2016-END 582007 8674 96885 12324 13705 27975 25,900,000
3/31/2017 572350 -3020 69614 11405 13957 20390 N/A
6/30/2017 N/A N/A N/A N/A N/A N/A N/A
9/30/2017 N/A N/A N/A N/A N/A N/A N/A
12/31/2017-END N/A N/A N/A N/A N/A N/A N/A
RetailMeNot was formerly WhaleShark Media Inc. During this time the company was considered to be privately held corporation until in 2013 when it adopted the name of RetailMeNot and became publicly traded.
All data found is under a period of 3 months ended except for advertising expenses.
The information found before 2013, is imformation related to the liquidation and sale of the previous business (Whale Shark Media Inc.)

Please note that the end-of-quarter dates may be different for your firm.
Firms can pick and choose how they define a fiscal year. Therefore the end of a fiscal year may be different from December 31st.
You need to insert the end-of-quarter dates that your firm uses when you enter data to this file.
If your firm reports Advertising or other marketing expenditures separately in the text of 10-K filing, then you should enter such data only in the end of fiscal year rows (e.g., 12/31/2017; 12/31/2016)

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Yelp! GENERAL FORMAT OF DATA ITEMS IF REPORTED SEPARATELY: Typically these are reported only annually you need to collect the annual data from the 10-K filing
End of Quarter Date Total Assets Operating Income Revenues Selling, General, and Administrative Expenses Research & Development Expense Selling and/or Marketing Expenses Advertising Expenses
3/31/2011 N/A -2802 16500 3617 2319 11271 N/A
6/30/2011 N/A -1223 N/A 3584 2661 12347 N/A
9/30/2011 N/A -3389 22302 4766 3444 14897 N/A
12/31/2011-END 43821 N/A N/A 5267 3162 16024 500000
3/31/2012 153087 -9741 27385 10729 4140 18770 N/A
6/30/2012 153848 -1938 32653 5963 4336 20333 N/A
9/30/2012 156532 -1952 36371 6987 5753 21302 N/A
12/31/2012-END 187696 -18,765 41158 7852 6244 25510 700000
3/31/2013 187294 -4554 46133 8764 7236 28194 N/A
6/30/2013 197542 -580 55023 10148 7997 30803 N/A
9/30/2013 224330 -1781 61181 10535 11208 34126 N/A
12/31/2013-END 515977 -8,823 70651 13460 11802 38847 1300000
3/31/2014 533474 -4604 76407 13170 13982 45121 N/A
6/30/2014 553156 3127 88787 13257 14726 47798 N/A
9/30/2014 577399 4544 102455 15185 17397 54551 N/A
12/31/2014-END 629650 7992 109887 16662 19076 53580 8100000
3/31/2015 715886 -4249 118508 19937 23960 63266 N/A
6/30/2015 741387 50 133913 19280 26345 68014 N/A
9/30/2015 764405 -10712 143559 20990 28511 82949 N/A
12/31/2015-END 755427 -6413 153731 20659 28970 87535 30900000
3/31/2016 772967 -14273 158613 21769 32222 95628 N/A
6/30/2016 799798 -1187 173428 23464 33098 94402 N/A
9/30/2016 845588 1960 186232 24876 36369 99274 N/A
12/31/2016-END 885206 8521 194796 27372 36860 93550 46900000
3/31/2017 922171 -5445 197323 26315 39871 109286 N/A
6/30/2017 970115 6844 208864 25961 42088 105232 N/A
9/30/2017 1027115 6808 222380 26694 45834 113041 N/A
12/31/2017-END N/A N/A N/A N/A N/A N/A N/A

Please note that the end-of-quarter dates may be different for your firm.
Firms can pick and choose how they define a fiscal year. Therefore the end of a fiscal year may be different from December 31st.
You need to insert the end-of-quarter dates that your firm uses when you enter data to this file.
If your firm reports Advertising or other marketing expenditures separately in the text of 10-K filing, then you should enter such data only in the end of fiscal year rows (e.g., 12/31/2017; 12/31/2016)

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