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Betsy Bennis

Marketing&Social Media
Manager

PROFILE
952.594.4410 Driving strong sales and financial gains with 5 years of experience in Marketing Management, Sales, and
Interpersonal Communications. Solid B2B marketing and sales experience, delivering profitable solutions
to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for
betsybennis@gmail.com
enhancing corporate marketability through electronic and print marketing tools as well as clear, effective
corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event
Minneapolis, MN planning experience. Gained extensive experience communicating with vendors and event support
personnel. Earned solid reputation for being enthusiastic, efficient, and hands-on.

@beautifulwithbaby
PROFESSIONAL EXPERIENCE
BLOGGING & SOCIAL MEDIA CONTENT CURATOR San Diego, CA
Beautiful With Baby / June 2017 - Present
E D U C AT I O N Driving gains in reach, engagement, and sales across social media channels and web. Leveraged data from key
Fashion Marketing & metrics and insights. Writes featured reviews for affiliate brands with unique content and the craft of narrative
Management storytelling. Acquired clients under BWB to produce and execute marketing strategy and content for 5 small
businesses.
Art Institutes International
• Brand Ambassador/Affiliate for 7 major maternity/baby brands. Successfully acquire sponsors
Minnesota
and collaborations for various projects
Bachelor of Science
Completed 1 year tenure of study
• Grew Beautiful with Baby following from 0 to 4K in 3 months
abroad in Paris, France • Built editorial calendar to be used for BWB and as a tool for clients
REGIONAL MARKETING & SOCIAL MEDIA MANAGER La Jolla, CA
GPA: 3.95
YOGASMOGA / 2015 - June 2017
Drive sales and traffic to brick and mortar locations. Establish and maintain accounts/partnerships. Prospect
Esthiology new partnerships for Southern California Region. Report directly to CEO with weekly analytics and report
insights. Develop and execute revenue generating events. Leadership calls for underperforming brick and
Aveda Institute
Minneapolis, MN mortars. Represent brand at trade shows and events. Voice of brand for media coverage.
• Developed Social Strategy and Content increasing store traffic and sales by 50%
Completed program with licensure in • Highest revenue generating events by 30%
esthetics.
CGPA: 3.95 • Led leadership calls producing 25% increase in event revenue and 45% traffic increase to
stores
• Developed and maintained highest revenue generating accounts/partnerships
SKILLS • Spoke on local 3 local media channels for brand promotion with high regard from CEO

PROFESSIONAL SOCIAL MEDIA & MARKETING MANAGER San Francisco, CA


SHOPSY / 2013 - 2014
• Strategic Marketing & Sales Develop social strategy and content for all major social platforms. Develop and execute marketing campaigns.
• B2B Sales Manage and schedule daily social media posts. Prospect and cold call new accounts. Report directly to CEO
with analytics and report insights.
• Customer Relationship
Management • Increased social conversion on all platforms by 20%
• Vendor & Client • Developed and maintained largest customer base on team by 15%
• Built creative strategy for social channels and marketing campaigns
Communication
• Event Planning & Execution SHOWROOM MANAGER San Francisco, CA
• Public & Media Relations ivivva athletica / 2012 – 2013
Build brand awareness and develop community while driving sales. Prospect new partnerships and accounts within
• Team Building & Leadership the San Francisco region. Mentor underperforming regions. Weekly analytics and reports to Director of US Sales and
• Brand Management Marketing.

• Report Results • Took leadership role for outstanding social communications. Implemented a template and program for
new showrooms to utilize.
• Prospected and secured partnerships that aided in driving revenue to showroom. Leading to showroom
being top 5 in sales every week in company.
• Highest social to brick & mortar conversion rate by 33%.