StudentID: gjan17gl50

Strengths and Improvement Opportunities

MM II Quiz 1
Course: Marketing Management II - OL (GMBA Jan 17 Tri - I) ‡Instructor: Suraj Gupta ‡Questions: 10

70.00% My Score
(7/10)

QUESTION POINTS
CORRECT INCORRECT PARTIAL CREDIT
An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see
1 competing products as "homogeneous." Several firms have dropped out of the industry, but a new one entered 0/1
recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These
firms are competing in which stage of the product life cycle?
ᅞA: Market growth
ᅚB: Market maturity
ᅞC: Market development
ᅞD: Market introduction
ᅞE: Sales decline
Pfizer Corp. is introducing a really new product idea. Pfizer is spending a lot of money to inform potential
2 customers and intermediaries about the availability and advantages of the new product. Although sales are rising 1/1
slowly, Pfizer doesn't expect the product to become profitable for at least another year. Pfizer's new product is in
which stage of the product life cycle?
ᅚA: Market introduction
ᅞB: Sales decline
ᅞC: Market development
ᅞD: Market growth
ᅞE: Market maturity
Cargill, Inc. is finally earning a profit on the unique product it introduced six months ago. Cargill's advertising is
3 both informative and persuasive. Much money is being spent on Place development. There is little price 0/1
competition, although several competitors have come out with reasonable imitations. Total industry sales and
profits are both rising. In which stage of the product life cycle is Cargill operating?
ᅚA: Market growth
ᅞB: Market introduction
ᅞC: Sales decline
ᅞD: Market maturity
ᅞE: Market development
The _____ step in the new-product development process could involve research and development as well as
4 engineering to design and build the physical part of the product. 1/1
ᅞA: screening
ᅞB: idea evaluation
ᅞC: roll out
ᅞD: commercialization
ᅚE: development
Logistics, or physical distribution, is the ________________ part of the marketing mix.
5 1/1
ᅞA: Possession
ᅚB: Placement
ᅞC: Production
ᅞD: Promotion
ᅞE: Product
 For which of the following goods would air be the least useful mode of transportation?
6 1/1
ᅞA: High-fashion clothing.
ᅚB: Oil.
ᅞC: Flower and bulbs from Holland.
ᅞD: Emergency delivery of repair parts.
ᅞE: Parts for the electronic industry.
Inventory refers to
7 1/1
ᅚA: the amount of goods being stored.
ᅞB: minimizing storage costs.
ᅞC: the amount of goods being sold.
ᅞD: the marketing function of holding goods.
ᅞE: the quality of goods being stored.
Which of the following would be a source of primary data?
8 1/1
ᅞA: U.S. Census Bureau reports.
ᅞB: Company records on sales, costs, and advertising.
ᅚC: Market tests.
ᅞD: A Google search.
ᅞE: None of these is a good choice.
The marketing manager at Massimino and McCarthy, a chain of retail stores that sells men's clothing, is reviewing
9 marketing research data to try to determine if changes in marketing strategy are needed. Which of the following 1/1
sources of data would be a secondary data source?
ᅚA: Looking through the company's marketing information system to see past sales trends.
ᅞB: Reviewing videotapes of a recent focus group.
ᅞC: Making phone calls to some of the best customers to learn their interest in a new line of clothing.
ᅞD: Spending time in stores observing customers' behavior.
ᅞE: Looking through the results of an online customer satisfaction survey.
The first thing a marketing manager should do if one of his firm's products drops in sales volume is:
10 0/1
ᅞA: conduct a survey to see what is wrong.
ᅚB: define the problem.
ᅞC: set research priorities.
ᅞD: do a situation analysis.
ᅞE: interview representative customers.

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